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Perfect for transferring conversion data to ad platforms
What do you like best about the product?
The interface is easy to navigate and we now have stable uploads that sync with our other data transfers. I feel secure in that our ad platforms are getting timely and high-quality conversion data daily.
What do you dislike about the product?
Troubleshooting an issue from Europe can take several days as the support is located in the US.
What problems is the product solving and how is that benefiting you?
Hightouch solves the problem of uploading backend conversion data to ad platforms. Before HT, we had a setup of passing data from our data warehouse via a spreadsheet to the ad platforms, which was prone to breakage and didn't account for any sync issues or data breakage.
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Had a great experience with reverse ETL flows - smooth and seamless :)
What do you like best about the product?
With the available suite of connectors and no code integration, I was able to connect to several platforms for reverse ETL with a few button clicks! This is magic in motion :)
What do you dislike about the product?
It's compulsory to select IDs manually for a common key. It would be great if the tool can auto-identify a common ID based on the datasets.
What problems is the product solving and how is that benefiting you?
Certain CRM tools do not have features to provide custom fields. I'm creating those using hightouch - for example, defining high-value customers through a snowflake script and integrating it into Intercomm. I use hightouch to send custom mailing lists as well to customer.io
The tool makes it dead simple to sync from our analytics DB to other systems.
What do you like best about the product?
The benefit of using something like hightouch over a native integration built within an app is that you get some nice logs/notification features as well as some other niceities. Overall, it's just a more advanced tool and it doesn't add much technical overhead.
What do you dislike about the product?
I don't have many things I dislike about Hightouch. Every issue I've had has been quickly resolved.
What problems is the product solving and how is that benefiting you?
Hightouch does what it says. It syncs data from our analytics DB to other systems in a "reverse-etl/elt" manner.
The easiest way to activate your data
What do you like best about the product?
Overall Hightouch just does the job we want it to do, easily and with great customisation options.
* We set up Hightouch and 20 syncs so far, ranging from core Salesforce to Amplitude user properties, Google sheets datasets (For finance) and operational alerts through Slack (think customers exceeding soft limits in our product)
* Allowed us to remove 3 legacy sync-services (Salesforce), which has freed up our engineering team, as well as increased time to value for Sales, Marketing
* We have a full lineage with our ingestion pipelines/dbt transformations and Hightouch, which means if something breaks upstream we don't send bad data through our Hightouch syncs. We did this by implementing the Hightouch <> dbt exposure sync, Airflow then picks up the exposure and triggers the sync for us.
* We set up Hightouch and 20 syncs so far, ranging from core Salesforce to Amplitude user properties, Google sheets datasets (For finance) and operational alerts through Slack (think customers exceeding soft limits in our product)
* Allowed us to remove 3 legacy sync-services (Salesforce), which has freed up our engineering team, as well as increased time to value for Sales, Marketing
* We have a full lineage with our ingestion pipelines/dbt transformations and Hightouch, which means if something breaks upstream we don't send bad data through our Hightouch syncs. We did this by implementing the Hightouch <> dbt exposure sync, Airflow then picks up the exposure and triggers the sync for us.
What do you dislike about the product?
You just need to be careful if you are using an ingestion tool like Fivetran with Hightouch. It pays to turn off the Hightouch fields in Fivetran so that every time Hightouch updates a field, Fivetran doesn't register it as an update (assuming you don't need those fields ingested). Otherwise, you can blow out your Fivetran bill quite a bit.
I don't have any other negatives. The sales team is awesome, and the app works well.
I don't have any other negatives. The sales team is awesome, and the app works well.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to embed data into our internal customers every day workflow. We don't want to gate keep our clean warehouse data behind dashboards, we want our team members to use it in everyday decision-making, in their tools of trade. Hightouch allows us to do that, very easily and cheap (for the value it provides us)
If you can write SQL, you can use hightouch
What do you like best about the product?
Makes it simple to do ETL with a clear division between your data sources and data destinations. This is done cheaply and straightforward.
What do you dislike about the product?
- Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data.
- Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time at which you set up a sync
- Adding descriptions for each of your syncs is not supported so figuring out what other people have done is often down to looking into the SQL in detail
- Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time at which you set up a sync
- Adding descriptions for each of your syncs is not supported so figuring out what other people have done is often down to looking into the SQL in detail
What problems is the product solving and how is that benefiting you?
ETL and keeping data destinations in sync is very simple and easy to set up - no knowledge of data infrastructure is required as a 'regular' user.
Their product is great and does everything it promises, and more!
What do you like best about the product?
It's an incredibly flexible product. I love that you have access to so many different sources and can leverage automation to an ever-growing list of destinations
What do you dislike about the product?
Ultimately it's still a new product and may not have every source or destination you would like today. That said, their team is incredibly receptive, moves quickly, and is always looking for new functionality to build into the product.
What problems is the product solving and how is that benefiting you?
We have invested a lot of time and energy into building out a data warehouse. Hightouch allows us to leverage this data to propagate downstream tools, allowing business owners to develop complex workflows that previously required significant engineering involvement.
Growth and Marketing Operations
What do you like best about the product?
The ease of use across all aspects of the product. Connecting data sources and destinations, writing SQL or building queries in a no-code editor, and actually building the syncs + piping the data is all extremely durable and intuitive.
What do you dislike about the product?
Honestly don't have much to complain about at all with Hightouch. The only minute thing, which is outside of their control, is that sometimes destinations are tricky to configure. For example, piping data in Facebook ads was challenging due to the lack of documentation on the Facebook side.
What problems is the product solving and how is that benefiting you?
Piping data from our warehouse into various go-to-market systems all at scale and on a repeatable cadence. This has saved a ton of engineering resources as well as made data actuation a self-serve process.
I haven't had any issues so far and Hightouch does what it's supposed to.
What do you like best about the product?
The ease of creating models to use based on other models, tables, or views in the database.
What do you dislike about the product?
I so far have not experienced any downsides, personally.
What problems is the product solving and how is that benefiting you?
We are getting error messaging and inputting into other software which is something we just needed anyway, so it's good to get a picture of that information.
great tool!
What do you like best about the product?
WE love the integration capabilities. Its extermpely robus and has a lot of really nice features. We can connect across multiple different tools and are able to streatmline processes
What do you dislike about the product?
The application is really good and there's not much hat I wouldupdate. Perhaps adding some new tools to the tech stack of integrated products would be great, but that's it
What problems is the product solving and how is that benefiting you?
They have been able to help us streamline the data flow between our systems and were ablet of get our team to be more productive in delivering great solutions to our clients
Great tool for fast transformations
What do you like best about the product?
Simplicity in the tool, greaat design and a few connectors aavailibles
What do you dislike about the product?
More options needs to be added in the connectors
What problems is the product solving and how is that benefiting you?
Fast transformation of data are fast using hightouch
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