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External reviews

358 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Benjamin D.

Easy to use product that powers multiple data use cases for our business

  • August 14, 2023
  • Review verified by G2

What do you like best about the product?
Very intuitive UX, with constant updates that improve the user experience. Partnership with Hightouch helps us get value out of our existing data that lives in our warehouse, no need for any change to schema or strict rules. The huge variety of destinations means our data team can partner with Marketing, Operations, Growth and Finance team. It has supercharged the value we deliver for our business.
What do you dislike about the product?
Nothing so far, experience has been great.
What problems is the product solving and how is that benefiting you?
Helping us get value from the complex queries that live in our data warehouse. Reverse ETL to the destinations available mean we can create attributes in minutes, in any tool we want, with no engineering resources.


    Maël H.

Intuitive & well designed product, and great experience from Sales & Service

  • August 14, 2023
  • Review verified by G2

What do you like best about the product?
The path to value from the moment we started our demo was incredibly clear: we set up 3 destinations in a matter of days (and later on another 1) and were able to create models and data feeds in minutes. I can say with confidence that all 3 of our Hightouch power users LOVE the app - we have set up message automation in slack, and built a CDP that feeds automated campaigns in intercom & our marketing software.


Our AE in Australia has been very supportive, putting us in touch with key people within High touch & sharing useful resources.
Keep up the good work team Hightouch
What do you dislike about the product?
Honestly, I can't really think of too many - will keep my eyes peeled but the app really does the trick. One suggestion for the team would be to perhaps do more webinars on how other customers are using the Hightouch app and ecosystem of partners. Not a deal-breaker but always good for inspiration
What problems is the product solving and how is that benefiting you?
Hightouch allows us to push transformed, sanitised data in Snowflakes, aggregated from our many apps, and push it to where it matters : automated notifications, cases and messages to our own teams, data-driven in app messaging and outreach via email to our customers, etc.


    Computer Software

Warehouse centric composable CDP

  • August 13, 2023
  • Review verified by G2

What do you like best about the product?
Hightouch made it easy for us to sync information accross all of our business tools. We are able to leverage our customer data to personalize campaigns and manage everything in our data warehouse.
What do you dislike about the product?
Sync failure messages could be more clear.
What problems is the product solving and how is that benefiting you?
Hightouch enables us to have consistent data across all of our tools. We leverage Hightouch as our CDP, enabling us to take action on our customer data.


    Computer Software

Its seamless data synching and comprehensive features have greatly streamlined our operations.

  • August 12, 2023
  • Review verified by G2

What do you like best about the product?
The best part about Hightouch is its ability to effortlessly synchronize vast amounts of data with just a simple click, coupled with its robust reporting, precise control for smooth scaling and logic.
What do you dislike about the product?
While Hightouch offers an array of powerful features, I've encountered occasional learning curve hurdles when trying to set up complex data syncs, which could be made more intuitive.
What problems is the product solving and how is that benefiting you?
Hightouch solves the challenge of efficiently synching large volumes of data between Snowflake and SFDC which benefits our company by ensuring accurate up to date information across systems.


    Jack D.

Easy to use, very effective

  • August 12, 2023
  • Review verified by G2

What do you like best about the product?
Instead of expensive and potentially complex Zapier automations, we use hightouch to solve the same problem at a fraction of both the cost, and the complexity. I quite like their service.
What do you dislike about the product?
They operate on a destination-based model, so bringing in new sources of data is not on their roadmap. Makes sense, but would have been nice to get more connectors since their product does work well for the connectors it supports.
What problems is the product solving and how is that benefiting you?
We have a lot of data coming in from our product databases, and organizing it in Hubspot is an important use case for us. Hightouch makes this trivial.


    Michael L.

Hightouch - The Ideal Reverse ETL Tool

  • August 11, 2023
  • Review verified by G2

What do you like best about the product?
* Contains the most common destinations for reverse ETL processes out of the box
* Easy to use, takes a lot of pressure off of Data Engineering teams to focus on other infrastructure issues by providing a reliable platform to quickly push data from your warehouse into other data systems
* Very helpful and flexible support team - made updates to their Redshift SSH tunnel user configuration for us to help accomodate our VPC requirements in AWS
* Far superior to competitors like Snaplogic. More intuitive to use, better support team, more friendly Customer Success and Account Management teams as well. Overall far better experience with Hightouch
What do you dislike about the product?
Quite honestly I have not found anything specific that I don't like about Hightouch.

The only quirk we ever ran into with them was setting up the SSH tunneling to Redshift and their support team was very accomodating!
What problems is the product solving and how is that benefiting you?
* Resolves the most common use cases for reverse ETL by providing an easy to use interface to connect data from our warehouse
* Allows our data engineering team to focus on harder problems within the organization


    Jinesh S.

I was very impressed with how easy and effective it is to use

  • August 11, 2023
  • Review verified by G2

What do you like best about the product?
it is intuitive to use making it helpful
What do you dislike about the product?
it does not support streaming which is incovientent
What problems is the product solving and how is that benefiting you?
it more efficently allows us to integrate our customers data


    Hunter M.

I use HT to synchronize data from a warehouse to third party and in-house applications.

  • August 11, 2023
  • Review verified by G2

What do you like best about the product?
I like the way HT does error handling. When creating a custom endpoint for a sync, like a cloud function/lambda/etc, I can define how HT will deal with exceptions. If I surface them to HT one way, HT will automatically retry that sync (if I configure the sync to do that). If surfaced a different way, there will just be a message associated with that record, and the sync will not be retried. This has been helpful in a recent project where many syncs need to be constructed and tested without spamming me with nuisance sync errors.
What do you dislike about the product?
My typical development pattern is to create a model in HT using straight SQL, build a sync, test, and later create a dbt model. It would be nice if I could easily transition the existing sync to the new model. But since a sync is a child of a model, I have to create a new sync. The "Edit as JSON" button is useful for this, but it would be ideal to just swap the model without rebuilding the sync.
What problems is the product solving and how is that benefiting you?
My company has multiple third-party and in-house applications that share data. Reports need to be generated that inclue multiple data sources. We have selected a data warehouse architecture, where data flows into the warehouse from all applications. HT allows data to flow from the warehouse to individual applications (which need to share data with each other). We could build such pipelines ourselves, but it there would be a significant development and maintenance cost.


    Ellen S.

Useful data we wouldn't have without Hightouch

  • August 11, 2023
  • Review verified by G2

What do you like best about the product?
It is very user friendly, clearly seperated into the relevant categories and easier to navigate than other tools we have used. It makes segmenting our audiences and testing much easier
What do you dislike about the product?
I personally haven't experienced any major issues with using Hightouch, I only look forward to learning more about the platform to be able to use it to the best of my ability
What problems is the product solving and how is that benefiting you?
As an email marketing developer, it is very useful to identifying very specific groups of customers with particular niches so that we can perform more targeted tests and see how they perform


    Information Technology and Services

Very flexible, easy to use

  • August 11, 2023
  • Review provided by G2

What do you like best about the product?
I really enjoy working on Hightouch. It takes away a lot of manual work I would need to do otherwise. It's easy to use and I like that you can organize your syncs into folders.
What do you dislike about the product?
Sometimes it's a bit burdensome when you need to copy a setup from one Workspace to another - I wish it would be handled better instead of logging me out of one Workspace because I opened another.
What problems is the product solving and how is that benefiting you?
Helps me take some manual work and automate it. It also makes it easy to pull a lot of data at once and add it to any source I need. It saves me a lot of time every week