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External reviews

358 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Jack J.

Great tool!

  • May 24, 2023
  • Review verified by G2

What do you like best about the product?
The user interface and chat support are the best features. Aside from that , the tool has been instrumental in getting all our data syncing correctly to our CRM tooling. This in turn has allowed us to drive more personalised and impactful comms to our customers and prospects. But perhaps about it all is that we are no longer reliant on engineering to get simple bits of data syncing to our tools.
What do you dislike about the product?
The error messages when syncs fail are sometimes not helpful and could be improved. Whilst support is great, it would be even better if there was coverage in EMEA.
What problems is the product solving and how is that benefiting you?
Ability to sync large amounts of data without the need for engineering. We've been able to get more meaningful data syncing into our CRM and marketing automation tools.


    Nick D.

HighTouch transmits data in a seamless way between systems that previously took 20x to develop

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
We love the low-code, point and click functionality to get things set up. The UI is simple and clean, but provides all of the relevant factor/changes that we'd want to take.
What do you dislike about the product?
There's very little to dislike about HighTouch outside of the escalating product costs that have really skyrocketed recently.
What problems is the product solving and how is that benefiting you?
Helps us send data between our core CRM and custom built apps.


    Marketing and Advertising

marketing and product manager

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
The fact that I can send data from our internal data warehouse into hightough then into braze the toold i use for marketing purposes.
What do you dislike about the product?
Nothing I dislike. It meets the requirements i need from it.
What problems is the product solving and how is that benefiting you?
Data Silos: HighTouch helps businesses overcome the issue of data silos by connecting different applications and systems, allowing for the seamless transfer and synchronization of data across the organization.

Manual Data Entry and Management: HighTouch automates data integration processes, reducing the need for manual data entry and minimizing human errors. This improves data accuracy and saves time for employees who would otherwise be engaged in repetitive data management tasks.

Real-Time Data Updates: HighTouch enables real-time data updates, ensuring that information remains up-to-date across systems. This ensures consistency and improves the accuracy of reports, analytics, and decision-making.


    Information Technology and Services

Hightouch does what it says it will

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
Hightouch is a reliable tool that exactly meets the needs we've selected it for. We have a solid understanding of how our Hightouch syncs are functioning and when we have issues, the support team is very responsive.
What do you dislike about the product?
I wish it were easier to understand when data Hightouch relies on is affected by changes. Right now we use a third-party tool to accomplish this and it's not the most effective.
What problems is the product solving and how is that benefiting you?
We use Hightouch to sync calculated fields back out to other system tools. We also are huge fans of the audience feature which has enabled us to successfully align personas across tools.


    John C.

No worries to sync your data

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
We are a startup that uses high-end third-party services, and Hightouch has made it easy for us to sync information between those services in an automated and easy way. These allow us to work on our Business Intelligence.
What do you dislike about the product?
It would be great if we could upload SSL certificates when creating a connection to MySQL. IP Restrictions are significant, but sometimes we have servers that require SSL.
What problems is the product solving and how is that benefiting you?
We need to combine information from different data sources to generate Business Intelligence reports, preferably automated. Thanks to Hightouch, we don't have to worry about this problem.


    Government Administration

Excellent data sync and reverse ETL platform

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
Very functional, robust, lots of connectors, UI is intuitive and fun to use
What do you dislike about the product?
Admin version is not quite as differentiated as I would prefer, maybe that is a positive, but for me
What problems is the product solving and how is that benefiting you?
Reverse ETL, moving data from our snowflake data warehouse to other applications (zendesk, hubspot, etc) with as little code as possible and easy set up and orchestration


    Marketing and Advertising

Hightouch is amazing!

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
The ease of use and how well you can organize all of your SQL queries!
What do you dislike about the product?
I wish there more options in terms of conditional triggers in the slack / google sheet integrations.
What problems is the product solving and how is that benefiting you?
My stakeholders internally use google sheets and aren't very strong in sql, therefore I help give them prepared datasets through hightouch.


    Dipanshu P.

Connection - Snowflake to HighTouch

  • May 16, 2023
  • Review provided by G2

What do you like best about the product?
Easy steps to coming the process, Good UI
What do you dislike about the product?
Account Identifier description confusing and not clear
What problems is the product solving and how is that benefiting you?
Acts as an intemediate to send data to 3rd party


    Lorena V.

Sync Airtable - Google Cloud Review

  • May 09, 2023
  • Review verified by G2

What do you like best about the product?
I used it to sync data between Airtable and Google Cloud, and it was straightforward and fast to set up. I just had to connect my sources and destinations, define my SQL model, and map my fields. Hightouch did the rest and kept my data fresh and accurate.
What do you dislike about the product?
It needs some improvement to clarify what needs to be done and how to do it since it is a tool that aims to help people without much programming knowledge. So having more precise and more direct documentation would help a lot.
What problems is the product solving and how is that benefiting you?
Hightouch helped me to sync the Airtable easily with the google cloud. With that, my database was constantly updated, and I could use it with various tools, such as Power BI. This optimized my time and facilitated the ETL process of my data.


    Financial Services

Hightouch Snowflake to Salesforce

  • April 24, 2023
  • Review verified by G2

What do you like best about the product?
A reverse ETL tool that has really helped to migrate the Snowflake data to Salesforce using only few clicks with no coding required. Moreover we can schedule the model leveraging cron job expression and no outside scheduler is required
What do you dislike about the product?
Only downside i see with this product is minimal scope of transformations. You have to be proficient in DBT to apply transformation logic.If possible team can work upon on including the transformation expression inside the model itself.
What problems is the product solving and how is that benefiting you?
AS part of the migration,client wants to migrate data from Snowflake to Salesforce. Even though e can use Salesforce CRMA studio but the scheduling and debuggin was not much user friendly. So we have used hightouch and it has made our process very smooth and moreover it supports CDC logic as well using UPSERT functionality in product