Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Top class tool for single customer view and campaign building
What do you like best about the product?
The split between customer attributes and events, with their own attributes, is 100% the best practice way to build a framework that can be tailored to each organisation in terms of which data is pushed, but also how it is used for segments, campaigns and reports. It's the best tool out there. Additionally, the flexibility in the campaign builder to create journeys based on different behaviours, segments and so on, is user friendly and intuitive. Top class.
What do you dislike about the product?
- reporting is complex, worth it, but maybe too complex for under resourced organisations
- some struggles with the survey functionality and the screen size responsiveness. should be upgraded in future release
- some struggles with the survey functionality and the screen size responsiveness. should be upgraded in future release
What problems is the product solving and how is that benefiting you?
"- key use case is single customer view, to host all our CRM data.
- customer value segmentations and voucher management another important feature
- thirdly, it's a great hub for audience management on external platforms"
- customer value segmentations and voucher management another important feature
- thirdly, it's a great hub for audience management on external platforms"
Complex, yet easy to use
What do you like best about the product?
I like working in Exponea environment. Exponea shows a lot of flexibility when building various campaign scenarios, while it is still easy to use. Navigation is straightforward. Learning curve is pretty steep. You can build very sophisticated personalized marketing campaigns with this tool. Growing list of integrations with other marketing platforms is quite sufficient for us.
Consulting team has provided us with many useful insights and detailed advice. We are currently implementing recommendation module where they are helping us setting up different machine learning models and explaining various features and their impact.
The support team is quick to respond and resolve any problems I encountered so far.
Consulting team has provided us with many useful insights and detailed advice. We are currently implementing recommendation module where they are helping us setting up different machine learning models and explaining various features and their impact.
The support team is quick to respond and resolve any problems I encountered so far.
What do you dislike about the product?
Sometimes I need to set up more advanced segmentation based on more events and aggregates at the same time. While the intuitive building environment usually helps, here it complicates the process a bit and the computation has to be divided into more sub-stages and aggregates.
It is hard to avoid cluttering of the environment with variables, segmentations and aggregates which are no longer needed. Some cleaning tools would be very useful.
It is hard to avoid cluttering of the environment with variables, segmentations and aggregates which are no longer needed. Some cleaning tools would be very useful.
What problems is the product solving and how is that benefiting you?
Majority of our campaigns through Exponea are email campaigns. In addition to that we run online display campaigns via FB ads and Google Ads integration. Currently we are starting with a web personalization and recommendation module. Important part of Exponea are reports, there are some predefined reports but also customizable reports which I regularly use to gain customer insights.
Recommendations to others considering the product:
I would choose Exponea for my company again.
EXPOSE general analysis, allows you to grow with answers!!
What do you like best about the product?
Our experience with expose cannot be better, we are satisfied with the results we obtain daily. This platform allows you to perform an analysis after the recorded data to interact in the best and solid way with your clients, in this way we attract as many clients as possible, in addition to carrying out automated campaigns that allow you to channel the time saved in other areas.
What do you dislike about the product?
we have not experienced any problems, this platform is really constantly evolving, its developers are aware of each detail to provide the best user experience, totally grateful to the entire Exponea team.
What problems is the product solving and how is that benefiting you?
Our work team feels grateful for the simplification of tasks thanks to the automation and campaign management, it really is a solid and very important tool for companies in general, through email marketing we can contact our clients effectively, it has advanced functions and we made templates for emails, we improved our marketing system incredibly. We track user activity and its integration into our data system has been great. We generate increases in sales as well as attracting potential customers.
Recommendations to others considering the product:
For companies exposed would be an option to find a solution to major problems in terms of organization, management and administration. You can also improve your marketing system through automated campaigns and make a stable, personalized and solid communication with your customers. Your work team will simplify their work and achieve a constant flow of work, fully recommended.
Good Product but Can Improve A LOT
What do you like best about the product?
The fact that you can find actionable insights within the platform and activate them straight away within Exponea.
If you track every single interaction on Exponea, you will be able to get value almost instantly.
I love the fact that you can define your own metrics based on the ones already setup.
If you track every single interaction on Exponea, you will be able to get value almost instantly.
I love the fact that you can define your own metrics based on the ones already setup.
What do you dislike about the product?
Exponea is a tool that has a lot of great features but if I had to think of something I dislike, it would be the email tool that is not as intuitive as all other ESPs out there.
There is also the fact that it is geared towards the retail industry and has not got all the tools needed for publishers such as integration with Google Ad Manager to serve ads to audiences instead of contexctually.
There is also the fact that it is geared towards the retail industry and has not got all the tools needed for publishers such as integration with Google Ad Manager to serve ads to audiences instead of contexctually.
What problems is the product solving and how is that benefiting you?
Solving: single customer view, customer identification, unification of data, understanding of our users, tracking all actions on website
Benefits: This allows us to improve our business strategy as a whole. In terms of efficiency, marketing automation and above all: cost saving!
It also, allows the company to get create dashboards shared with the whole business that get updated every time someone access it.
Benefits: This allows us to improve our business strategy as a whole. In terms of efficiency, marketing automation and above all: cost saving!
It also, allows the company to get create dashboards shared with the whole business that get updated every time someone access it.
Recommendations to others considering the product:
Exponea is great if you are looking to consolidate your data into a single plaform.
It has great capabilities and a responsive support team.
Check your tech stack first and establish all the features you already have (even simple features) and the ones you would like to have that Exponea can help with.
This would help when considering Exponea as well as other CDPs.
It has great capabilities and a responsive support team.
Check your tech stack first and establish all the features you already have (even simple features) and the ones you would like to have that Exponea can help with.
This would help when considering Exponea as well as other CDPs.
Exponea Experience
What do you like best about the product?
The human service is what I like most. The Exponea team have been very easy to work with. They have been attentive to requests, training, meetings and have provided to a great level of knowledge and care.
The platform is great for reporting, with dashboards that are easy to customise and share with colleagues. The user experience is great, the tool feels relatively easy to use and learn for everything we've done so far.
The platform is great for reporting, with dashboards that are easy to customise and share with colleagues. The user experience is great, the tool feels relatively easy to use and learn for everything we've done so far.
What do you dislike about the product?
So far it is hard to pin point an area for improvement as my relationship with Exponea is relatively new and I feel satisfied so far. However if I have to describe a point, as time progresses and both companies are more familiar with each other - I would like to see more future objectives/future roadmap suggestions from Exponea based on their understanding of Fiflop’s business and customers.
What problems is the product solving and how is that benefiting you?
More insight into customer data and control over our activities i.e. how we trigger interaction
Customer segmentation
Customer targeting via social
Customer interaction reporting
Customer segmentation
Customer targeting via social
Customer interaction reporting
Recommendations to others considering the product:
Good tool, good service and training.
Exponea: Everything you need to achieve your CRM goals
What do you like best about the product?
Bloomreach is ideal for managing sophisticated multi-channel campaigns across different user segments. Scenarios are easy to set up with a little bit of training, they are able to be very complex allowing your company to achieve any goal you have set to achieve through CRM.
Also, how easy it is to create amazing-looking emails without the need for lots of in-depth design knowledge. They are simple to set up and run as part of campaigns.
Also, how easy it is to create amazing-looking emails without the need for lots of in-depth design knowledge. They are simple to set up and run as part of campaigns.
What do you dislike about the product?
The only thing I dislike is the learning curve when starting off with Exponea, however, they offer great online training sessions. These cover all of the basics as well as more advanced courses.
The Exponea team is also always on hand to offer support through their live chat or their knowledge centre
The Exponea team is also always on hand to offer support through their live chat or their knowledge centre
What problems is the product solving and how is that benefiting you?
Bloomreach is helping us expand our onboarding and in-life CRM. As a service where we can't predict a customer's need, Bloomreach has allowed us to remain front of mind through targeted campaigns
All in one tool for marketers
What do you like best about the product?
The best thing about Exponea is that you don't need to belong to the tech department to use it effectively. In one tool you colud, create reports, send newsletters/SMSem/Push notifications, recommend your products in different channels.
What do you dislike about the product?
The most difficult thing is to implement such a complex tool. But it`s really worth it. You must be only sure that in each side of the businnes is the team that can handle it.
What problems is the product solving and how is that benefiting you?
Thanks to Exponea, as an organization, we were able to collect data from various sources in one tool: customer purchases in offline stores, e-commerce, behavior on the website and interaction on newsletters and SMSes. Thanks to this, we were able to look at our clients and their needs more holistically and react in the most effective way.
Recommendations to others considering the product:
It`s realy complete tool. You should only make sure, that you have the good team to implement.
Great tool to improve customer loyalty!
What do you like best about the product?
- Availability and flexibility of working with data and easy to use marketing automation interface.
- The fact that we can have data in one place and turn these data into valuable direct campaigns saves us lot of time and stress.
- The combination of data and ability to do campaigns in one interface is the main added value for us.
- time to go live - Exponea is easy to setup, all it's modules are seamlessly operating together
- time to value -once Exponea is setup, nothing stops you from staring to build use cases and deliver value...
- We love some features like the possibility to work with Jinja language for personalisation of email campaigns.
- The ability to personalise websites with web layers is also working well
- The fact that we can have data in one place and turn these data into valuable direct campaigns saves us lot of time and stress.
- The combination of data and ability to do campaigns in one interface is the main added value for us.
- time to go live - Exponea is easy to setup, all it's modules are seamlessly operating together
- time to value -once Exponea is setup, nothing stops you from staring to build use cases and deliver value...
- We love some features like the possibility to work with Jinja language for personalisation of email campaigns.
- The ability to personalise websites with web layers is also working well
What do you dislike about the product?
We are quite happy with Exponea. They are improving very fast and fixing any bugs. As any tool Exponea has potential to improve, however their customer service is reacting fast and we feel like they are hearing the market requests. Within minutes and majority of the questions are answered on a first call, people are always helpful.
What problems is the product solving and how is that benefiting you?
- marketing automation - triggering messages based in customer events. Very important to maintain strong and active customer relationship
- data integration - integrating multiple data sources, so that they can be used in intelligent campaigns
- personalisation - sending highly personalised messages
- data integration - integrating multiple data sources, so that they can be used in intelligent campaigns
- personalisation - sending highly personalised messages
Recommendations to others considering the product:
Create 10 scenarios in mind that you want to implement and then start integrating. This helps you see the target during the implementation,
A great Email/Omnichannel Marketing platform, 360-degree view with a highly supportive team
What do you like best about the product?
Exponea is super easy to learn and set up.
UI - The login process is easy and setting up user profiles is very simple on the UI.
Email marketing features- Awesome A/B features, dynamic content features, prediction module, retrieving past edited history, creating complex scenarios. I also like the click map under evaluation which helps in understanding where the customer clicked the most, and how he/she has hovered the email.
Bulk emails - Support large volume emails.
Data Integration - Support all types of file imports and API connections.
Nurture Campaigns- You can lead score or segment your audience easily and tie them to a nurture campaign to give them exactly what they want to run through + can use predictions too for such cases.
Live support team - Very experienced and knowledgeable support team and always ready for help. They dig deeper inside a query, offer great tips and advice for further optimisation, and you can get any question answered really fast + guide you in a step by step process to accomplish any specific task.
Account Manager - Happy to assist help with our account. During implementation, their team worked closely with us to ensure that we were following best practices and we get the best out of the product
Life Cycle Mngt - For creating life cycle marketing features based on customer transactions, behaviour, user activity etc. Explicit RFM Dashboard.
Exponea Academy - Amazing and dedicated team of professionals who will ensure no student leaves without learning.
Collection data points- One can through a preference centre or other sources can create various customer attributes, that offers an enriching insight into who our audiences are.
UI - The login process is easy and setting up user profiles is very simple on the UI.
Email marketing features- Awesome A/B features, dynamic content features, prediction module, retrieving past edited history, creating complex scenarios. I also like the click map under evaluation which helps in understanding where the customer clicked the most, and how he/she has hovered the email.
Bulk emails - Support large volume emails.
Data Integration - Support all types of file imports and API connections.
Nurture Campaigns- You can lead score or segment your audience easily and tie them to a nurture campaign to give them exactly what they want to run through + can use predictions too for such cases.
Live support team - Very experienced and knowledgeable support team and always ready for help. They dig deeper inside a query, offer great tips and advice for further optimisation, and you can get any question answered really fast + guide you in a step by step process to accomplish any specific task.
Account Manager - Happy to assist help with our account. During implementation, their team worked closely with us to ensure that we were following best practices and we get the best out of the product
Life Cycle Mngt - For creating life cycle marketing features based on customer transactions, behaviour, user activity etc. Explicit RFM Dashboard.
Exponea Academy - Amazing and dedicated team of professionals who will ensure no student leaves without learning.
Collection data points- One can through a preference centre or other sources can create various customer attributes, that offers an enriching insight into who our audiences are.
What do you dislike about the product?
1) There could be more email templates for ready use. Good to include a countdown banner for emails too. Customizing certain elements with JavaScript or CSS can be confusing at times when one is not a pro.
2) Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
3) Working with aggregates and running aggregates can be complex.
4) Web layers is complex. Designing is quite an easy part but deployment on the website requires knowledge of JS and technical expertise.
5) Since Exponea business consultants are highly involved with other clients too, their availability can take up some time, which can be time lost for an organisation. On the contrary, the live support is always available and quick in their response.
6) Advance course should also include knowledge of how to use predictions in real-life cases.
7) Recommendation should offer more meaningful reports and insights.
2) Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
3) Working with aggregates and running aggregates can be complex.
4) Web layers is complex. Designing is quite an easy part but deployment on the website requires knowledge of JS and technical expertise.
5) Since Exponea business consultants are highly involved with other clients too, their availability can take up some time, which can be time lost for an organisation. On the contrary, the live support is always available and quick in their response.
6) Advance course should also include knowledge of how to use predictions in real-life cases.
7) Recommendation should offer more meaningful reports and insights.
What problems is the product solving and how is that benefiting you?
Automating email nurture and sending bulk emails, Data Hygiene, Funnel management, Collecting unique data points and having Exonea as a source of truth. We are now working to start sending out transactional emails from Exponea. We are still in the phase of exploiting Exponea to its maximum capacity. So far, the benefits I realized are that Exponea can have the Marketing Approach, Analytical Insights and its Strategic ways. Also, the Marketing Campaigns and Initiatives are very helpful in organizing these activities as well as to see a clear definite marketing effort in the end. Exponea is one centralised system for all marketing campaigns.
Flexible, easy to use platform
What do you like best about the product?
The learning curve is very well judged; basic features are easy to access but more technical options exist for more complexed campaign. It's generally reliable with the online support able to sort small issues rapidly. Over the year since we've been with Exponea they've rapidly expanded their consultancy capability, which is great to see.
Drag and drop editor is one of the best i've used, allowing you to run multiple conditions into a single campaign.
It's incredibly quick and able to process huge amounts of data very rapidly. It's also very flexible in terms of the data it can ingest, allowing us to integrate several different systems.
Drag and drop editor is one of the best i've used, allowing you to run multiple conditions into a single campaign.
It's incredibly quick and able to process huge amounts of data very rapidly. It's also very flexible in terms of the data it can ingest, allowing us to integrate several different systems.
What do you dislike about the product?
A few options require assistance from support to complete (like adding new email domains or Customer IDs). Whilst they are generally pretty quick to respond, it would be better if it could be done in platform.
Cost reporting is not built into the platform quite as well as some competitors; particularly for SMS. That's not unusual for other platforms i've used, but it would be good if we had near realtime visibility on transmission costs.
Cost reporting is not built into the platform quite as well as some competitors; particularly for SMS. That's not unusual for other platforms i've used, but it would be good if we had near realtime visibility on transmission costs.
What problems is the product solving and how is that benefiting you?
Biggest benefit from Exponea is pulling data from different sources within the business together. It's able to take data from different systems, with different data formats, and put it all together in a useable form.
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