Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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A great user experience and lots of added value
What do you like best about the product?
My favorite thing about Exponea is definitely the user experience. The user interface is so simple and so easy to understand for all users. It's actually fun to set up campaigns and get marketing results.
When compared to tools we used in the past, Exponea is next-level stuff, especially in terms of new possibilities and its ease of use.
I was responsible for the integration of Exponea from the business side, so I worked with the Exponea team then and also later on when we were setting up campaigns (especially in the beginning). Their support team is very friendly and they're ready to help immediately, and most of the time we can resolve any issues on the same day they happen.
When compared to tools we used in the past, Exponea is next-level stuff, especially in terms of new possibilities and its ease of use.
I was responsible for the integration of Exponea from the business side, so I worked with the Exponea team then and also later on when we were setting up campaigns (especially in the beginning). Their support team is very friendly and they're ready to help immediately, and most of the time we can resolve any issues on the same day they happen.
What do you dislike about the product?
I would appreciate a few more safeguards with respect to sending the wrong message to the wrong customer. Exponea always prompts you before launching a campaign, but some little things in our conditions can be overlooked due to the complexity of our campaigns.
I gave this feedback to the Exponea team, and they helped me set up a test project with a test group of recipients, where I can run my scenarios and see if they work correctly, which did help.
In general, Exponea is quite amazing, and they're doing a great job with the constant release of new features. Sometimes it's hard to keep up with everything that's new, but there's an extensive knowledge base that we often use and we find it to be helpful (and the search bar works, which is nice too).
I gave this feedback to the Exponea team, and they helped me set up a test project with a test group of recipients, where I can run my scenarios and see if they work correctly, which did help.
In general, Exponea is quite amazing, and they're doing a great job with the constant release of new features. Sometimes it's hard to keep up with everything that's new, but there's an extensive knowledge base that we often use and we find it to be helpful (and the search bar works, which is nice too).
What problems is the product solving and how is that benefiting you?
We've recently been working on the post-registration onboarding process, which includes a series of emails and push notifications. I also manage Exponea for our Retention team, and we've been focusing on customer reactivation campaigns and boosting engagement through marketing competitions.
Exponea lets us create complex automated campaigns with multiple touchpoints through various channels by segmenting the audience all in one scenario. In other words, we can create an entire communication story line in one project, and this adds a lot of value for us.
Exponea lets us create complex automated campaigns with multiple touchpoints through various channels by segmenting the audience all in one scenario. In other words, we can create an entire communication story line in one project, and this adds a lot of value for us.
Recommendations to others considering the product:
Check on how complex your integration might be. We'd definitely recommend having a dedicated project owner on your side for this. Check to see if the CDP has all the communication channels you use, so you don't need an additional tool to manage other channels. And pick a product which is constantly evolving and being developed, so that your feedback is actually taken into account. These reasons are why we picked Exponea.
A big improvement over previous tools...it just makes our work better
What do you like best about the product?
Exponea's Scenarios module is excellent. It's possibilities seem almost endless – there are only a few things we can't do, and usually the only limit is our imagination when building the scenario. And there are so many options for personalization.
And I have to mention their support team. They're very experienced, incredibly fast, and always willing to help. I've never had such a good experience with tech support.
Overall the platform is great. A really nice user experience, everything is intuitive, and it's all easy to use. We switched our communication from another tool, and afterwards everything became so much better for us.
And I have to mention their support team. They're very experienced, incredibly fast, and always willing to help. I've never had such a good experience with tech support.
Overall the platform is great. A really nice user experience, everything is intuitive, and it's all easy to use. We switched our communication from another tool, and afterwards everything became so much better for us.
What do you dislike about the product?
A few improvements to web analytics would be great, and I've already shared my feedback with our Customer Success Manager. I'm missing some filters and some cleaning of the data in the input.
Also, our mobile app is very important for our brand, so weblayers in the mobile app would be very helpful – I believe they're working on some kind of solution for that already.
Also, our mobile app is very important for our brand, so weblayers in the mobile app would be very helpful – I believe they're working on some kind of solution for that already.
What problems is the product solving and how is that benefiting you?
Exponea helps us with abandoned registration scenarios, increasing GMV, transactional emails...basically for acquisition and retention of customers. We're a financial app with a long registration process, so we were losing lots of customers during that process. With our previous tool we had a basic abandoned registration process, but that wasn't very helpful. With Exponea, we increased our conversion rate by 50%, which is really an amazing result for us.
Also, in the past we had to set up scenarios 24 hours in advance, whereas now with Exponea we can trigger all our communication in real-time, which makes a huge difference for us.
Also, in the past we had to set up scenarios 24 hours in advance, whereas now with Exponea we can trigger all our communication in real-time, which makes a huge difference for us.
Recommendations to others considering the product:
I'd recommend having a dedicated project manager during the integration process and a dedicated marketing person for working with Exponea's scenarios. The initial implementation had some challenges, but in the end we've seen lots of benefits from Exponea. If you're looking for a tool like this, we can confirm that based on our results, investing in Exponea is the right choice.
We can do things we couldn't do before with this scalable, user-friendly platform
What do you like best about the product?
I like Exponea's scalability, and the fact that a marketing person can use it without any additional IT knowledge. It's a drag-and-drop tool, which makes it super easy for the team to set up campaigns and build emails without needing IT help. But there's also the opportunity to get more technical with things like Jinja personalization, which is also really cool. The advanced customization is my favorite part of Exponea. The platform can do a lot, but it's also user-friendly, so you don't need to do a lot -- if that makes sense :) We really like that the platform lets us get stuff done mostly by ourselves – that's a big benefit for us. We try to do things rapidly, and we don't need to ask for help to make things work, which sure is positive. But when we do need help, appreciate the support -- we get very prompt responses from our dedicated Customer Success Manager. Just last week I noticed that the new predictive models weren't set up correctly and actually failed, but the Exponea Support team got it fixed before we even noticed it had failed, which is pretty good! They saw the problem even before we did.
What do you dislike about the product?
Reporting on spend is the thing we'd like to be improved. There's a low real-time show of how much we've spent on SMS. We do get a rough estimation of
what we're spending, but we'd like to have a genuine real-time idea so we could optimize campaigns accordingly. But a report update shows they're heading in the right direction, so we expect this feature to be available soon. It would also be useful to see
more integrations, specifically Facebook Messenger, which would be very helpful for us.
what we're spending, but we'd like to have a genuine real-time idea so we could optimize campaigns accordingly. But a report update shows they're heading in the right direction, so we expect this feature to be available soon. It would also be useful to see
more integrations, specifically Facebook Messenger, which would be very helpful for us.
What problems is the product solving and how is that benefiting you?
Exponea lets us tie together a customer journey across the multiple different products that we have, and we can build analyses that show us how customers move between products in real-time. We also use predictive models that help us significantly reduce our send volumes while maintaining the same revenue, which is amazing for us. This means we can keep customers longer, because we're not over-sending to them like we did before. The customers who actually want more messages or info or communications get more, and the others don't. Exponea is also allowing a few more members of the team to actually get directly involved with sending campaigns, thanks to a user-friendly and straight-forward interface, and that saves us some time. A particular use case that became possible with Exponea is accurately cross-selling products. So if a customer comes in for one product, we can match their attributes and use predictive models to identify that they would also go for another product, and this lets us cross sell our products really nicely. We weren't able to do that before Exponea, and the single customer view enabled by their customer data platform makes it possible.
Recommendations to others considering the product:
If you're considering a tool like this, be sure to check out Exponea. It's a lot more user-friendly than the other platforms out there. If you want a scalable platform, meaning not only that lots of people will be able to use it, but also that it has a lot of power and capabilities, then check out this CDP. It's worth the investment.
A stellar team with an equally great product
What do you like best about the product?
The Exponea team has exceeded our expectations at every turn – and they set them quite high during the sales process! They've been incredibly helpful at every step of our journey, and that's really set them apart as a vendor. They don't feel like just another software company that doesn't care about us...they feel like a partner dedicated to seeing us succeed. Support is always quick and helpful, and the product team seems genuinely interested in our input. Which leads us to the product...it's great! We needed a way to get a full picture of our customers, and to execute omni-channel marketing campaigns personalised for each customer, and we got just that. It doesn't hurt that the interface is great to use, and constantly surpises with its capabilities.
What do you dislike about the product?
It's honestly hard to come up with too many critiques, as Exponea is always more than willing to handle our concerns...but perhaps a few more pre-built integrations would be helpful.
What problems is the product solving and how is that benefiting you?
We use Exponea to deliver personalised experiences to all our customers at scale. Our customers get consistent messaging, on the channels they prefer to use, and that leads to much better customer experiences. Exponea has given us one unified platform to manage these communications and better understand our customers.
An Excellent Platform for Connecting Online and Offline
What do you like best about the product?
Exponea makes working with email campaigns rather easy, and they've made it possible for us to connect offline and online experiences. There aren't that many platforms that can do that, and we are happy with our choice.
Exponea's support team is easy to work with. They always respond quickly and with helpful answers. Exponea's support documentation is pretty extensive, and their team knows how to navigate you through it when needed. Any time I need help, I reach out to them, and they're always ready and willing to help.
The Exponea team is always rolling out new features, and it's always great to see a new release. Our dedicated Customer Success Manager is a big help, and knows how new features can make the best impact for our business.
Exponea's support team is easy to work with. They always respond quickly and with helpful answers. Exponea's support documentation is pretty extensive, and their team knows how to navigate you through it when needed. Any time I need help, I reach out to them, and they're always ready and willing to help.
The Exponea team is always rolling out new features, and it's always great to see a new release. Our dedicated Customer Success Manager is a big help, and knows how new features can make the best impact for our business.
What do you dislike about the product?
Exponea is very flexible, which is great, but I'd appreciate some more out-of-the-box use cases that I could copy into my campaigns.
Since we have multiple regional teams, we would appreciate some more granular access controls for our teams, as now we have to manage that by using tagging and filters.
For email campaigns, it would be nice to be able to save sending settings in a template -- as of now, I can just save visual layouts. It would also be nice to save templates in folders to keep them organized.
Exponea is always responsive to my feedback, and I'm sure I'll see these updates soon.
Since we have multiple regional teams, we would appreciate some more granular access controls for our teams, as now we have to manage that by using tagging and filters.
For email campaigns, it would be nice to be able to save sending settings in a template -- as of now, I can just save visual layouts. It would also be nice to save templates in folders to keep them organized.
Exponea is always responsive to my feedback, and I'm sure I'll see these updates soon.
What problems is the product solving and how is that benefiting you?
We connect offline and online experiences by collecting customer contact information in brick and mortar stores, then connecting that with their Google ID. This lets us analyze customer journeys across different touchpoints, which is very valuable for us. We use this information to create more tailored email campaigns, and we've been seeing better results with this approach.
Exponea's customer database is excellent, and we use it to store, cross reference, and export all necessary information and create visual reports for ourselves and our partners, which help us make better, more informed business decisions.
We also use Exponea's web-layers and push notifications to optimize the web experience.
Exponea's customer database is excellent, and we use it to store, cross reference, and export all necessary information and create visual reports for ourselves and our partners, which help us make better, more informed business decisions.
We also use Exponea's web-layers and push notifications to optimize the web experience.
Recommendations to others considering the product:
If you want to connect online and offline experiences, Exponea would be a right choice - the features it has are worth the investment
Fantastic Product, Even Better Support
What do you like best about the product?
It's a one-stop-shop offering without the usual significant weak areas. Consolidating vendors has been a major benefit. Where others we RFP'ed may have been able to offer similar solutions, the GUI for those who need to work with it on a day-to-day basis also stood out. It's intuitive for non-techies, whilst technologists implementing this and setting it up aren't hampered by typical WYSIWYG over-simplified interfaces. Best of both worlds. The system's fluidity in data types, schem'as etc. make it a joy to use. No forced fields/types. Custom events, custom attributes, your own import sources; no problem. Refreshing.
What do you dislike about the product?
There's (naturally) a bit of a learning curve; expressions, running agrregates, (lack of) data schema's etc. Though extensive training is provided. But following the training does take some time out of your day.
What problems is the product solving and how is that benefiting you?
We've consolidated third parties to one all encompassing marketing suite, simplifying the MarTech stack. Communicating the right message, at the right time, to the correctly segmented users has become far easier and more accurate, with tech maintenance dropping. Campaigns are launched faster, new data imported without hassle. In a time of pixel/script bloat, it's great to consolidate to a flexible system like Exponea. Email deliverability is on the up, reporting/analytics is real-time, the interface is fast. You do get more done with less effort.
Recommendations to others considering the product:
Build out in stages. The sky is the limit but of course it takes times. So start with the basics, like getting your mailing list up and running. Then implement enhanced e-commerce event tracking and so on.
Exponea is a powerhouse of Marketing, Analytic and Customization Tools!
What do you like best about the product?
Exponea is an all-in-one suite of tools to customize sales channels and marketing analytics. They have an easy to use GUI with top notch customer support. Onboarding was the best we have every experienced with constant support and training. Exponea is excellent at taking in our feedback and implementing feature improvements. This is one of the best platforms we have every used and no other platform can do all the things that Exponea offers.
What do you dislike about the product?
There really isn't much to dislike. There are always things to improve on but with Exponea's Roadmap and constant release updates it gets better and better.
What problems is the product solving and how is that benefiting you?
We have solved many problems, mainly not having to use 3 different platforms to do what Exponea does. Exponea has solved our Email Marketing Shortcomings, Analytic Hurdles and given us advanced features like Recommendation Engines and Web-layers. This allows us to offer a much better user experience for our customers and cater to their shopping needs in a better way.
Recommendations to others considering the product:
Exponea has some of the best support and classes I have ever experienced. Being able to use a single platform for all it's offerings has been a game changer. We highly recommend Exponea to others seeking a full suite of a Customer Data & Experience Platform.
Improve search results with Bloomreach
What do you like best about the product?
Fast and accurate search results. Get quick content pushed to customers as soon as the customer begins typing.
What do you dislike about the product?
Cost can be substantial. My company has many brands and the implementing for all our brands can be cost prohibitive.
What problems is the product solving and how is that benefiting you?
The problems we’re solving is giving customers accurate search results compared to our older platform.
A fast platform enabling data-driven experimentation
What do you like best about the product?
What really stands out to me is the platform speed. It not only makes certain functions easy to work with (e.g. reports), it also is the foundation of successful testing and experimentation. I actually enjoy the user interface -- I found it easy to grasp, and it has a logical structure. It's also nice to have full access to all the data from reports and weblayers. This opens up a lot of possibilities for experimentation and testing hypotheses.
What do you dislike about the product?
When doing A/B or multi-variant testing, it would be helpful to have a function that would allow me to easily identify which users are in a particular test group or the control group. This would make it easier to notice any potential issues. I would also make some small UX changes, like making it possible to start or stop weblayers directly from a dashboard. As for evaluating results, I would like to have a direct connection to Google Analytics. I currently create segments via the events section of Google Tag Manager, which I trigger via Javascript in a webayer.
What problems is the product solving and how is that benefiting you?
Exponea lets us reliably test UX and UI improvements on our site. This removes guess work, especially when designing and creating new site elements. We can optimize our shop based on data and tested hypotheses. We have reduced our requirement for IT resources, since implementations with the IT team are only done when some new element shows significant uplift. We also have a great deal of creative freedom, thanks to reduced need for developers when implementing some marketing ideas.
Versatile Platform with Exceptional Support
What do you like best about the product?
The platform can be really user-friendly. After you learn how it works, it's easy to navigate the system and do what you want to get done.
The customer support team has been very helpful and responsive. I think we tend to push the platform to its limits, and support is always there to help with our problems or new ideas.
Exponea has been flexible, and we've been able to accomplish some very interesting use-cases.
The customer support team has been very helpful and responsive. I think we tend to push the platform to its limits, and support is always there to help with our problems or new ideas.
Exponea has been flexible, and we've been able to accomplish some very interesting use-cases.
What do you dislike about the product?
There are a lot of system updates, and they can break certain parts of our system or disrupt some scenarios we have running. I don't know why there are so many updates.
Since Exponea wasn't built for what we use it for, it can sometimes take a bit of work to make the specific use cases we want. It's not impossible, but we sometimes need to do things via workarounds. I think it would be easier if we were an ecommerce company.
Since Exponea wasn't built for what we use it for, it can sometimes take a bit of work to make the specific use cases we want. It's not impossible, but we sometimes need to do things via workarounds. I think it would be easier if we were an ecommerce company.
What problems is the product solving and how is that benefiting you?
The fact that we can communicate with segmented sets of customers, with whatever message we need at the time, on whatever channel we need, whenever we need to, is great. We know which customers have received which messages, and which messages are performing best. Overall we can be much more confident about our messaging strategy.
Recommendations to others considering the product:
This platform is extremely versatile and can fit a wide range of needs. I have not worked with a better support team and that alone makes Exponea worth it
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