Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Solid Platform Overall
What do you like best about the product?
I love the calendar view in the social scheduling section. It is incredibly helpful to get a quick overview of what messages I have going out over the next few weeks. Incredibly helpful with planning and strategy.
What do you dislike about the product?
Our company is currently using Hubspot for our Sales team and Marketing team. For that reason we have had to get a little creative with structure. That makes things very cluttered at times. My least favorite feature would relate to some of the email marketing functionality. Making custom templates and changes have not been intuitive thus far.
What problems is the product solving and how is that benefiting you?
We are able to run social media campaigns, email out monthly and weekly newsletters, manage media outreach, monitor customer interaction, and much more. It is nice hosting everything on one platform.
Recommendations to others considering the product:
Hubspot is not perfect, but it has saved so much time by condensing the number of platforms we are using. It is nice to have everything hosted in one specific place.
The ultimate platform to manage your digital marfketing efforts
What do you like best about the product?
Hubspot is the all-in-one platform where you can develop, execute and monitor every single aspect of your marketing efforts, from social media to digital ads, lead generation, nurturing and analytics. By integrating our marketing hub with Salesforce, we´ve been able to start the development of a new digital mindset in our organizatioin, where marketing, sales and customer service work in tandem and have access to the same information about leads and customers.I totally recommend it.
What do you dislike about the product?
I think that the landing page design module can be improved, compared to other landing page creators in the market.
What problems is the product solving and how is that benefiting you?
Digital marketing strategy implementation, company´s positioning, digital lead generation and nurturing, social media management.
Recommendations to others considering the product:
If you´re new to Hubspot, considering including Hubspot consultancy & implementation service as part of your launch package.
Insights at your fingertips
What do you like best about the product?
If you do marketing on Facebook, Google and LinkedIn, how to you keep track of the performance data so you can compare the three channels? Well, with HubSpot you just connect your accounts and you have the insights you are looking for. Automatic calculations of conversion rates and ROI. No need to fire up that Excel spreadsheet. That is just for starters. HubSpot makes it easy to organize your customer database and send personalized messages to them.
What do you dislike about the product?
There is nothing I really dislike. When I get stuck I just send a message to support and my problem is solved the same day.
What problems is the product solving and how is that benefiting you?
I am using HubSpot for inbound marketing and CRM. Saving a lot of time with automated work processes.
Recommendations to others considering the product:
HubSpot is perfect if you want to work seriously with inbound marketing. You have to invest to learn how to use the platform and that takes time. If you put in the effort you will be rewarded.
User Friendly
What do you like best about the product?
Scheduling for multiple social media platforms is a breeze using HubSpot. I like using the list view for scheduling and using the calendar view to be sure I’ve got what I need. Being able to sort the views by campaign, platform, type of post is pretty great.
What do you dislike about the product?
When scheduling I don’t like that after you select the platform you are scheduling to, you cannot delete it if it’s a mistake or decide that you don’t want to use it. I haven’t figured out if there’s an easier way to get rid of it other than deleting after it’s been scheduled. Also there are so many bells and whistles that I haven’t even touched yet. I’m sure the classes they hold every once in awhile would be a tremendous help but they are kind of pricey and the company doesn’t really have the budget to send me for a weekend.
What problems is the product solving and how is that benefiting you?
Getting daily/monthly Reports are great. I can see where I need to adjust what I’m doing. Plus all the webinars are very helpful and help me dial in even further.
Transparency leads to accountability
What do you like best about the product?
When using the full stack, CRM, marketing, service - everyone has full visibility into the contacts actions and behaviors. This leads to better decisions and empowers our team to take immediate action.
What do you dislike about the product?
I wish the sequences were more intelligent, similar to a workflow. The reporting has gotten better, but it could still use more work at being intuitive.
What problems is the product solving and how is that benefiting you?
We are discovering opportunities we never knew about and are on pace to increase new and renewable revenue.
Recommendations to others considering the product:
Take the time to get your initial set up and data correct at the beginning of the project.
Automation Optimization and Moving Toward Inbound
What do you like best about the product?
The intuitive workflows, buyer personas, chatbots, analytics, social and website optimization tools have resulted in increased inbound leads and conversions and provide us with the knowledge to make informed business and campaign optimization decisions on a daily basis
What do you dislike about the product?
There is limitations on the social postings, specifically for Instagram where Hootsuite actually offers the ability to add multiple pictures in a slideshow variation but hoping HubSpot has this feature on the enhancement list. Also would love if they were able to integrate directly with Netsuite as right now we have to use a 3rd party integration tool.
What problems is the product solving and how is that benefiting you?
Driving more inbound conversions is the number one measurable benefit, but the fact that we are much more aligned with meeting our buyers at the stage in the buying process they're at and being to personalize their entire experience is immeasurable.
HubSpot usage: A beginners point of view
What do you like best about the product?
HubSpot's user interface is really nice and smooth to use. Since I'm only a beginner it was very easy to navigate through the various tools available, and even easier to understand them. It also helps that HubSpot support is the best thing, quick, reliable and lovely to talk to!
What do you dislike about the product?
Some processes could be streamlined a little more. A big part of my role is social media. I understand that because those platforms are external to HubSpot that there are only certain features that can be implemented. But because we are an agency, handling multiple accounts. We've found the social media tool to be lacking. The main issue is tracking the posts - once scheduled they feel like they just go out automatically with no prior warning. Maybe having a system in place to let us know 5 minutes before that a social media post is going to go out so we can triple check. Currently, I export all my social posts into google calendar for that.
What problems is the product solving and how is that benefiting you?
E-mails and workflows are a godsend. I love that feature, everything is automated and pulling up relevant information quickly is extremely helpful. It saves us a lot of time and effort to look for specific contacts when we can just pull up a quick list, or check the workflow status.
The personalisation of e-mail is also good, let's us add in the e-mail (especially internal emails) the tokens of where these new contacts are coming from, what information they have filled in etc.
The personalisation of e-mail is also good, let's us add in the e-mail (especially internal emails) the tokens of where these new contacts are coming from, what information they have filled in etc.
Recommendations to others considering the product:
You can learn much from their online blogs and tutorials - but the best way to learn is by doing. HubSpot won't publish anything until you tell it to, so mistakes can be made without hard consequences.
Exceptional Marketing Automation Without the Complexity
What do you like best about the product?
The navigation and UI are intuitive and appealing. The Help, Knowledge Base, and HubSpot Academy offerings are invaluable for a self-taught user like me. The Insights Database has been a valuable supplemental data source for company information.
What do you dislike about the product?
The inability for workflow branches to reconnect for later actions after earlier if/then actions (for example) is a deficiency that requires "daisy chaining" series of workflows to accomplish desired multi-touch campaigns. Another shortcoming is related to the Salesforce integration and the inability to use Campaign Member Status as a filter in HubSpot lists.
What problems is the product solving and how is that benefiting you?
Usage: General marketing automation tools, including audience management, email distribution, workflows, forms and CTAs, Google Ads integration, Salesforce integration, alerts, etc. Benefits include more engagement with prospects and collaboration with our sales teams via Insights and alerts.
HubSpot makes Campaigns automated and easy
What do you like best about the product?
Hubspot makes it very easy to manage Campaigns, especially Ad campaigns (which is my area of expertise). I can track visits, downloads, form submissions, and page visits across the website from people who visit through a LinkedIn or Google ad. Retargeting is also easy to do. It is really easy to jump right in and get started.
What do you dislike about the product?
While the interface is clean and easy to use, there is so much depth and detail in some sections. I feel like we aren't using the full capabilities of HubSpot just yet (we've only been a user for about 3 months), and while it is easy to get started, there can be a steeper learning curve for some of the more complex tasks. I will say that despite this, there are a ton of videos, help files, and even chat representatives to help me through issues, so I feel like they have really addressed the one hurdle to taking on the platform.
What problems is the product solving and how is that benefiting you?
HubSpot has really improved lead tracking, which is a major priority for us. We can see exactly how many new contacts we have garnered from a campaign, and being able to report this to management with eye-catching reports is just fantastic.
Recommendations to others considering the product:
My true recommendation is give it a try. It is the best marketing platform I've used in my 20 years of marketing experience. It's easy to start with, and below the surface there is a ton of functionality.
We use Hubspot for almost everything
What do you like best about the product?
Prior to having HS as a CRM, our company had many different platforms for things like email marketing, social scheduling, forms, landing pages, text, chat, and phone, as well as campaign analytics. HS is a one-stop shop for everything (almost).
What do you dislike about the product?
I'm not really a fan of the design manager part of HS. I think that it is not user friendly, and is very difficult to work with. I try to leave it alone as much as possible.
What problems is the product solving and how is that benefiting you?
HS has a lot of hidden features that we're continuously stumbling upon. But I"m slowly realizing how important their report tool can be. Once you learn how to utilize it, it's super helpful. Also the learning center and support inbox are very useful tools - even when you're struggling with something that isn't necessarily related to HS.
Recommendations to others considering the product:
Use the learning center and be sure to reach out to support when you have questions - those tools are there for a reason - use them!
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