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    Consumer Goods

Sugar Market gets the job done but it is not as robust as I would like it to be.

  • August 20, 2020
  • Review provided by G2

What do you like best about the product?
My favorite thing about Sugar Market is that it is user friendly.
What do you dislike about the product?
I dislike that it is not as robust as I would like it to be.
What problems is the product solving and how is that benefiting you?
I'm solving connection issues that I previously experienced with my last automation platform, Marketo. Market connects directly to CRM which is nice.


    Adam C.

Review

  • August 05, 2020
  • Review provided by G2

What do you like best about the product?
This platform has proved to be a valuable asset. It seamlessly syncs our CRM data with our email marketing in a way we have been unable to previously. This provides a faster response than we had previously, making our touchpoints much more effective.
What do you dislike about the product?
Navigation can take a minute to get used to, and while it grows on you bringing new users onboard takes some time. Support can take a day or two to get back to us when we have unorthodox requests. Thankfully both are minor, negligible issues.
What problems is the product solving and how is that benefiting you?
The sync with our CRM is the most important issue. Previously we had time delays, issues with consistency, and hurdles over the size of the data moving between the two platforms. Bringing everything under the same flag seems to make things work nice and smooth.
Recommendations to others considering the product:
If you're already using SugarCRM (or Sugar Sell) then this is a no-brainer for a trial run. It's really pretty seamless. The onboarding process is in-depth and really worth the time investment. I'd also suggest bringing in at least two user for that training to help absorb everything and get the most out of the process.


    Mechanical or Industrial Engineering

A robust marketing automation tool

  • May 12, 2020
  • Review provided by G2

What do you like best about the product?
Compared to other marketing automation tools I have used, it is reasonably priced and offers a lot of robust features like easy integration into CRM, trigger campaigns, nurture campaigns, and segmentation. It's not just an email blaster. Spend a little time with it and you can have a well-oiled marketing program.
What do you dislike about the product?
I prefer telephone support for quick questions rather than sending an email and waiting on responses.
What problems is the product solving and how is that benefiting you?
Previously our marketing efforts were not that transparent, but now you can click on a contact in CRM and see every email that contact has received and if they've opened, clicked, navigated the website and other statistics. It helps us not only understand our audience better, but share with our company what we're doing for marketing communications.
Recommendations to others considering the product:
If you have over 1,000 contacts and want a tool where you can simultaneously set up an automated, segmented nurture for new contacts coming in and be able to send one-off email campaigns, as well as landing pages and forms and trigger emails, then this is a tool to consider.


    Medical Devices

Sugar Market is a great tool to manage your marketing team

  • May 12, 2020
  • Review provided by G2

What do you like best about the product?
The ability to easily manage a variety of different marketing workflows as well as being able to track and convert prospects to visit the site. Social Media management is also a huge plus. The Metrics are quite insightful as well.
What do you dislike about the product?
Some of the workflows are a little tough to adopt at first, I feel this could be remedied with some better workflow guides and user manuals.
What problems is the product solving and how is that benefiting you?
It has made our marketing team significantly more effective in capturing and converting site visitors to leads and eventually, customers.


    Correy F.

Great product with solutions for every digital marketing and sales need!

  • May 12, 2020
  • Review provided by G2

What do you like best about the product?
The ease of use and the customer support make this a great company to help with many different projects.
What do you dislike about the product?
There is nothing about SugarCRM that could be considered a negative.
What problems is the product solving and how is that benefiting you?
This software has helped us organize and schedule our email marketing efforts and simplify our process.


    Information Technology and Services

Easy and attractive to use

  • April 29, 2020
  • Review provided by G2

What do you like best about the product?
There are some great built in data analytic features.
What do you dislike about the product?
There is a bit of a learning curve to get started as a user.
What problems is the product solving and how is that benefiting you?
I can easily see how successful my marketing efforts are with the built in dashboards.


    Danny H.

Terrible Support, Bad Acquisition, Broken and Won't Take Responsbility

  • February 04, 2020
  • Review provided by G2

What do you like best about the product?
Sugar as a core idea is the only full automation system compatible with Sage CRM.
What do you dislike about the product?
Probably the worst support I have ever experienced. I have wasted countless hours explaining my issues to the support team, they don't seem to actually listen to what I am saying before sending back the most brainless response possible and sending links to the documentation. Then they try to close the cases. They fall back by blaming Sage CRM and keep telling us that our Sage CRM is "not standard", however our Sage CRM is 100% standard. The system is absolutely full of bugs - for any one thinking of signing up you should know that there are over 1 thousand open bugs on the portal. During the implementation process, we have been trying to get the system up and running for over 12 weeks and every time we move forward something else that is critical goes wrong and we spend hours of time trying to get Sugar Market to take responsibility.

The email manager/system works well, but the rest of the system is unstable. Salesfusion was recently acquired by Sugar and the whole transition process has been awful and you can tell that they haven't thought a plan through thoroughly. Really regret signing up with Sugar market.
What problems is the product solving and how is that benefiting you?
Major sync issues with external CRM, bad support, buggy system, doesn't work as expected
Recommendations to others considering the product:
Don't.


    John P.

Easy Marketing Platform To Use.

  • December 08, 2019
  • Review provided by G2

What do you like best about the product?
The support team is outstanding-they answer questions easily and I appreciate how they go beyond answering questions. The software is simple to use-the interface is user-friendly and particularly the e-mail developer is easy to drag and drop for e-mail promotions. This year, I have used your Advanced Analytics software and the reporting features are nice to connect our CRM sales data with our leading data and processes.
What do you dislike about the product?
Some minor features, such as failure to exclude certain e-mail domains from completing applications, are not provided.
What problems is the product solving and how is that benefiting you?
We have moved to Salefusion from a different marketing platform because Sugar, our CRM program, is directly incorporated into it. The synchronization is highly reliable, Salesfusion service is outstanding and the features provided suit our needs.
Recommendations to others considering the product:
The brand has many features so do not try to do too many things at a time and go a little bit relaxed.


    Marketing and Advertising

Different now that is belongs to Sugar

  • November 12, 2019
  • Review provided by G2

What do you like best about the product?
The new email builder is nice but you can't yet use it to buildout nurture campaigns which sucks. They added a lot of new features to it since the old one like a drag and drop option for images etc. It's decently easy to use.
What do you dislike about the product?
I've been having several issues with this software since it switched ownership. Several bugs in the email nurturing process. Forget about being able to test them and the pauses are way off. Not sure what's going on there but I quit using it completely because every time I try and built a new campaign I get so frustrated.
What problems is the product solving and how is that benefiting you?
I'm not any longer solving any problems. Once the contract is up, I'm considering a different software. Not a huge fan of the new company. I have issues with invoices every month and I'm basically being told that they are "too busy" to solve the issues. Will give it a few more months to see if they get back on track.
Recommendations to others considering the product:
It's a pretty tedious software so if you don't have an experienced email marketer working for you I'd consider something else. I don't think they still do the biannual training since taken over by sugar market but if they do, send them. I found it extremely helpful.


    Mike S.

Sugar Market is the best tracker of our sales.

  • October 12, 2019
  • Review provided by G2

What do you like best about the product?
By using the Sugar Market software, we can easily manage the contacts leads at every stage of the sales process and better tracking of the customer sales relationships. We can also share all of our important information about the sales and marketing very easily. Market is very important in our life because through it we can easily updates our sugar sales process efficiently.
What do you dislike about the product?
The main problem is that it cannot provide the other opportunity or any other resources management rather then the sales management. So, it is not the perfect CRM customer relationship management software.
What problems is the product solving and how is that benefiting you?
Ease of sales and marketing process by SugarMarket software. This software allow me to better handle the sales and marketing contacts opportunities. Hence, SugarMarket is the most powerful sales pipeline management software.