Content Hub Enterprise
HubSpotReviews from AWS customer
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Digital Marketing Specialist
What do you like best about the product?
I absolutely LOVE how Hubspot is the most complete and user friendly CRM software out there. Marketing has never been so smooth to conduct.
What do you dislike about the product?
I would only say that I'd like to see more RAW data but above all it reallly has nothing to dislike about.
What problems is the product solving and how is that benefiting you?
I am solving everything. Traffic management, leads, social media engagements, blog posts and more. I've benefited and realized how truly smooth and easy digital marketing can be with them.
Great inbound marketing tool!
What do you like best about the product?
Immediate support, Hubspot Academy training system, social media scheduling is much better than in other tools (such as Pardot), easy e-mail marketing template design, easy to build landing pages.
What do you dislike about the product?
As in any other inbound marketing tool for social media purposes, the LinkedIn capabilities are very limited.
What problems is the product solving and how is that benefiting you?
Increasing brand awareness, developing better relationships with customers, solidifying the thought-leader image in the construction industry, gaining more followers on social media, communicating what happens on the day-by-day in all the offices, and generating sales leads.
Great Marketing Resource
What do you like best about the product?
Being able to learn your craft through HubSpot's academy has been detrimental to learning more about the marketing world as a whole. This, coupled with their simple marketing conversion tools makes HubSpot a great marketing resource.
What do you dislike about the product?
Not much of anything! They could dial back the number of emails they send.
What problems is the product solving and how is that benefiting you?
Using their different marketing tools really helps define your client's target market and their buyer personas.
Great tool for the right client
What do you like best about the product?
It’s easy website building tools and versatility when it comes to building potential clients with their CRM.
What do you dislike about the product?
It’s price is significantly higher then their competitors.
What problems is the product solving and how is that benefiting you?
CRM and website hosting
Recommendations to others considering the product:
Be cautious of the price and contract term, make sure you are going to leverage all of their services. Be carful of how many co tact’s you have, they charge a significant amount as your contacts grow.
Hubspot Review
What do you like best about the product?
The classes on inbound marketing are helpful.
What do you dislike about the product?
Sometimes there is repetitive information
What problems is the product solving and how is that benefiting you?
Trying to think about how to best build email marketing journeys, including nurture client experiences.
Have had a great experience with Hubspot.
What do you like best about the product?
I enjoy how user-friendly it is and the amount of data you have available to analyze. Additionally I really enjoy the trainings offered.
What do you dislike about the product?
I’ve had a couple experiences with features not working but otherwise don’t dislike anything.
What problems is the product solving and how is that benefiting you?
Hosting our website and analyzing data.
My favorite marketing automation software
What do you like best about the product?
HubSpot is easy to use (once you've gone through the training, that is - admittedly it is incredibly overwhelming as a new user, but HubSpot's training and certification program is a fantastic way to get you up to speed). I may be biased because HubSpot was the first email automation software I ever used professionally, but after being forced to use Marketo and Mailchimp afterwards I was painfully aware how much better HubSpot was!
HubSpot is great for small-ish enterprises, it's a good one-stop-shop type platform for companies interested in hosting their website, having some lead generation / content marketing, email marketing, social media, and getting all their analytics in one spot. It does get a little disorganized for larger organizations with *lots* of web pages or extremely customized/personalized marketing segments. The capability is there, but the organization structure of where all the content lives can get messy.
HubSpot is great for small-ish enterprises, it's a good one-stop-shop type platform for companies interested in hosting their website, having some lead generation / content marketing, email marketing, social media, and getting all their analytics in one spot. It does get a little disorganized for larger organizations with *lots* of web pages or extremely customized/personalized marketing segments. The capability is there, but the organization structure of where all the content lives can get messy.
What do you dislike about the product?
My biggest pet peeve is not being able to customize a lead's Lifecycle Stages. HubSpot does correctly emphasize the importance of tracking a lead's lifecycle stage and comes with a lot of built-in reporting around that, but there's no flexibility to rename or adjust the default stages to match your customers' unique buying process. You're stuck with: Subscriber, Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer, Evangelist, Other.
At the bare minimum I'm surprised you're not allowed to rename the existing stages (which wouldn't affect the data architecture), but it would be GREAT if you could add additional stages for granularity if that applied to your organization.
Back when I worked at a HubSpot partner agency this was a common complaint with our clients (especially schools). We *could* do a workaround and create a custom property, but the reporting capability isn't as robust as with the default Lifecycle Stage property.
At the bare minimum I'm surprised you're not allowed to rename the existing stages (which wouldn't affect the data architecture), but it would be GREAT if you could add additional stages for granularity if that applied to your organization.
Back when I worked at a HubSpot partner agency this was a common complaint with our clients (especially schools). We *could* do a workaround and create a custom property, but the reporting capability isn't as robust as with the default Lifecycle Stage property.
What problems is the product solving and how is that benefiting you?
Lead generation. In my agency days we used HubSpot as the basis for content marketing engines to drive more leads for our clients. Through building out blogs, landing pages, and nurturing emails in HubSpot we consistently saw increased site visits and leads to pass on to Sales.
Recommendations to others considering the product:
If you have the budget for it - absolutely go for it. BUT make sure you have a deliberate plan to use it (that means multiple features within HubSpot). Don't just buy it with the assumption that you'll figure it all out - make a plan ahead of time of what you want to do with it: host your website? host landing pages? host a blog? build nurturing email campaigns? manage social media? use the CRM?
Good Service!
What do you like best about the product?
I love how easy it is to use and the design is so appealing to me.
What do you dislike about the product?
I don’t like that I have to put in certain commands more than once
What problems is the product solving and how is that benefiting you?
I’ve solved most of my market problems, it makes marketing so simple!
Amazing Marketing Software: CRM, Blog, and Social Solution IF Implemented Correctly
What do you like best about the product?
Very robust offerings in an easy to use interface. Creating landing pages, leadflows, email workflows, forms, and gathering analytics on these things is incredibly easy. Their built-in analytics are great and allow you to close the loop on lead conversions to customers provided you are using the platform as a CRM with your sales department.
To get the most out of Hubspot you will need a professional developer and designer to create custom templates for you. Editing these things without coding experience is very hard. Having an enterprise-level account will save a lot of headaches.
To get the most out of Hubspot you will need a professional developer and designer to create custom templates for you. Editing these things without coding experience is very hard. Having an enterprise-level account will save a lot of headaches.
What do you dislike about the product?
Changes to names of things (Pillar Pages = SEO) and their locations on drop-down menus change fairly often and can be frustrating to find. If your company does not keep all data in it you won't be able to close the loop on ROI and numbers can be off. It does not work if you use another CRM in addition to it without an API bridge.
Their social media solutions are slow to adapt to changes. It took quite a while for the ability to add multiple images to tweets to appear as an option after Twitter released that feature, a bit to be able to connect Instagram, etc. Social accounts also have to be re-connected often as well.
Blogs and landing pages have to be on a subdomain which is a bit annoying if you're using Google Analytics.
Their social media solutions are slow to adapt to changes. It took quite a while for the ability to add multiple images to tweets to appear as an option after Twitter released that feature, a bit to be able to connect Instagram, etc. Social accounts also have to be re-connected often as well.
Blogs and landing pages have to be on a subdomain which is a bit annoying if you're using Google Analytics.
What problems is the product solving and how is that benefiting you?
Inbound marketing efforts are much easier with their robust options for landing pages, forms, digital downloads, and analytics.
Recommendations to others considering the product:
Make sure you are invested and prepared to spend the time and money to set up Hubspot properly. If you will be using it in tandem with another CRM think hard about database management and how that will work. It's expensive, but has wonderful potential and returns if used correctly.
Excellent marketing automation platform
What do you like best about the product?
Endless customization options and they also convert your existing website pages into reusable templates for landing pages. The prospects tool is great and undervalued, which shows you the companies of those that visit your website or view your content.
I was able to learn how to use the marketing platform within a week so there is not much of a learning curve and plenty of resources available.
I was able to learn how to use the marketing platform within a week so there is not much of a learning curve and plenty of resources available.
What do you dislike about the product?
Sometimes the layouts for emails and landing pages seem to break for no apparent reason. If you arent familiar with CSS or HTML, you'll need to learn the basics if you want to figure these things out or do any customization so your pages match your brand.
What problems is the product solving and how is that benefiting you?
HubSpot has helped us replace multiple disparate marketing tools with a single platform. It has also helped us improve our content, strategy, and visibility into the performance of the content.
Recommendations to others considering the product:
Complete the recommended training and brush up on basic CSS and HTML. If you're migrating data from another platform, clean it up and use the template HubSpot provides prior to importing it.
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