Building a large-scale email solution can be a complex and costly challenge for a business: you have to build your infrastructure, set up your network, warm up your IP addresses and protect your sender reputation. Many third-party email solutions come with contracts, minimum charges, and up-front costs.

Amazon Pinpoint reduces these headaches so that you can focus on delighting your customers. With Amazon Pinpoint, you can start sending email in minutes, and you only pay for what you use.

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Target up to 5,000 users, track up to 100 million mobile application events, and send up to 1 million push messages per month at no charge.

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The likelihood that an email you send will arrive in your recipients' inboxes depends on the reputation of the IP address that sends the email. Large email providers determine the reputation of an IP address by analyzing the engagement trends and quality of messages sent from that address. If an address has a history of sending low-quality content that customers don't engage with, it will most likely have a poor reputation. Amazon Pinpoint maintains a strong reputation among mailbox providers by actively filtering unsolicited and malicious content.


Amazon Pinpoint can capture information about the entire email response funnel, including the numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections. You can stream this data using Amazon Kinesis Streams for storage or further analysis.


With Amazon Pinpoint, there are no upfront costs, and no minimum commitments. You pay as you go, and you pay only for what you use. For more information, see our Pricing page.