Amazon Rekognition

Easily add intelligent image and video analysis to your applications.

Amazon Rekognition makes it easy to add image and video analysis to your applications. You just provide an image or video to the Rekognition API, and the service can identify the objects, people, text, scenes, and activities, as well as detect any inappropriate content. Amazon Rekognition also provides highly accurate facial analysis and facial recognition on images and video that you provide. You can detect, analyze, and compare faces for a wide variety of user verification, people counting, and public safety use cases.

Amazon Rekognition is based on the same proven, highly scalable, deep learning technology developed by Amazon’s computer vision scientists to analyze billions of images and videos daily, and requires no machine learning expertise to use. Amazon Rekognition is a simple and easy to use API that can quickly analyze any image or video file stored in Amazon S3. Amazon Rekognition is always learning from new data, and we are continually adding new labels and facial recognition features to the service.

AWS re:Invent 2017 Introducing Amazon Rekognition (2:56)


Simple integration

Amazon Rekognition makes it easy to add visual analysis features to your application with easy to use APIs that don't require any machine learning expertise.

Continually learning

The service is continually trained on new data to expand its ability to recognize objects, scenes, and activities to improve its ability to accurately recognize.

Fully managed

Amazon Rekognition provides consistent response times regardless of the volume of requests you make. Your application latency remains consistent, even as your request volume increases to tens of millions of requests.

Batch & real-time analysis

You can run real-time analysis on video from Amazon Kinesis Video Streams, analyze images as they are uploaded to Amazon S3. For large jobs, use AWS Batch to analyze thousands of images or videos.

Low cost

With Amazon Rekognition, you only pay for the number of images, or minutes of video, you analyze and the face data you store for facial recognition. There are no minimum fees or upfront commitments.

Security & identity

You can easily integrate face-based user verification into new or existing applications. This is a simple process that requires the use of just one API.

Key features

Object, scene, and activity detection

Object, scene, and activity detection

With Amazon Rekognition, you can identify thousands of objects (e.g. bike, telephone, building) and scenes (e.g. parking lot, beach, city). When analyzing video, you can also identify specific activities happening in the frame, such as "delivering a package" or "playing soccer".


Facial recognition

Facial recognition

Rekognition’s fast and accurate search capability allows you to identify a person in a photo or video using your private repository of face images.



Facial analysis

Facial analysis

You can analyze the attributes of faces in images and videos you provide to determine things like happiness, age range, eyes open, glasses, facial hair, etc. In video, you can also measure how these things change over time, such as constructing a timeline of the emotions expressed by an actor.




You can capture the path of people in the scene when using Amazon Rekognition with video files. For example, you can use the movement of athletes during a game to identify plays for post-game analysis.


Unsafe content detection

Unsafe content detection

Amazon Rekognition helps you identify potentially unsafe or inappropriate content across both image and video assets and provides you with detailed labels that allow you to accurately control what you want to allow based on your needs.


Celebrity recognition

Celebrity recognition

You can quickly identify well known people in your video and image libraries to catalog footage and photos for marketing, advertising, and media industry use cases.


Text in images

Text in images

Specifically built to work with real world images, Rekognition can detect and recognize text from images, such as street names, captions, product names, and license plates.

Rekognition video use cases

Immediate response for public safety and security

Amazon Rekognition Video allows you to create applications that help find missing persons in social media video content. By recognizing their faces against a database of missing persons that you provide, you can accurately flag matches and speed up a rescue operation.

Searchable video library

Amazon Rekognition Video automatically generates metadata from uploaded videos so you can create a search index for names of celebrities and their time of appearance. You can keep the index current by using AWS Lambda functions to automatically add new video labels to the search index when a new video is uploaded in Amazon S3. Then you can use this index with Amazon Elastic Search Service to quickly locate video content.

Detect unsafe video

Amazon Rekognition Video allows organizations managing user-generated content, such as social media or dating apps, to automatically detect explicit or suggestive content in videos and create their own rules around what is appropriate for the culture and demographics of their users.

Rekognition image use cases

Searchable image library

Amazon Rekognition makes images searchable so you can discover objects and scenes that appear within them. You can create an AWS Lambda function that automatically adds newly detected image labels directly into an Elasticsearch search index when a new image is uploaded into S3.

Image moderation

Amazon Rekognition allows you to automatically detect inappropriate content in images using the Image Moderation API. The API returns a confidence score for a detailed set of content categories, which allows you to create your own rules around what is appropriate for the culture and demographics of your users.

Face-based user verification

With Amazon Rekognition, your applications can confirm user identities by comparing their live image with a reference image.

Sentiment analysis

Amazon Rekognition can detect emotions that appear to be expressed on one’s face, like happy, sad, or surprised, from facial images. Rekognition can analyze live images, and send the attributes to Redshift for periodic reporting on trends for media analysis.

Facial recognition

Amazon Rekognition makes it easy to search your image collection for similar faces by storing face metadata, using the IndexFaces API function. You can then use the SearchFaces function to return high confidence matches. A face collection is an index of faces that you own and manage.

Celebrity recognition

Amazon Rekognition's RecognizeCelebrities API uses neural network-based models to allow you to search photo libraries to automatically identify thousands of individuals who are famous, noteworthy, or prominent in their field with high scale and high accuracy. You can then send the celebrity’s name, id, and image id, into an Amazon Elasticsearch search index to make the images searchable for celebrities.

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