Analyst Report

Hype Cycle for Retail Technologies, 2022

Gartner Recognizes AWS in Three Innovation Areas for Retail Technologies

Gartner Recognizes AWS as a Sample Vendor in three innovation areas of its Hype Cycle for Retail Technologies, 2022: Retail Industry Cloud, Edge Computing in Retail, and AI in Retail.  According to the report, “Retail CIOs can use this Hype Cycle to advise the business areas on how to cut through market hype when prioritizing retail technology investments to support unified commerce execution in a disruptive and unpredictable digital business environment.”

Gartner research states “the retail industry is one of the fastest growing IT market segments for IaaS and cloud services, forecast to grow at 33% over the next five years and represents $16B market opportunity in 2023.” Gartner defines retail industry cloud platforms as providing “purpose-built cloud services offered through a combination of SaaS, PaaS and underpinning IaaS services to meet business and technical capabilities that are relevant to the retail industry, and satisfy use cases and business outcomes specific to retail.”

Born from retail, and built for retailers, AWS retail cloud solutions empower retailers to create exceptional experiences built for the future of retail.

Read the report to:

  • Learn about the drivers of retail industry cloud, AI for retail, and edge computing to help retailers make data-driven decisions for enhanced customer experiences
  • Understand the business impact of how retail clouds are providing more industry specific functionalities like merchandising, personalization, and demand planning
  • Learn about how AI for retail has a growing focus on sustainability
  • Understand how the resistance to transforming the organization can lead to long implementation and affect customer desire to effortlessly move across physical, digital, and virtual environments

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Gartner, Hype Cycle for Retail Technologies, 2022, Max Hammond, Robert Hetu, Sandeep Unni, and Kelsie Marian July 21, 2022. GARTNER and HYPE CYCLE are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner publications consist of the opinions of. Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.