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“AWS Is How”: HelloFresh Delivers Meal Kits to Almost Seven Million Customers Globally

To support its global operations, the company has been using cloud solutions from AWS since 2014. By building its infrastructure in the cloud, HelloFresh can scale its application and website to meet the demand of millions of customers around the world.

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There’s nothing more satisfying than the smell and taste of a delicious, home-cooked meal after a long day of work. And unless you have a live-in chef, putting a fresh, wholesome meal on the table can take hours out of your free time. There’s meal planning, grocery shopping, provisioning, and cooking to do. TV dinners and takeout might be convenient, but let’s face it—they’re just not the same.

Luckily, there’s a way to save dinnertime without losing time. Meal-kit delivery company HelloFresh does the grocery shopping and prep work for you, delivering boxes of preportioned ingredients with simple step-by-step recipes straight to your doorstep. The company serves nearly seven million customers across 16 different countries, and its team of skilled chefs rolls out 25 new recipes every week. To support its global operations, the company has been using cloud solutions from Amazon Web Services (AWS) since 2014. 
 
By building its infrastructure in the cloud, HelloFresh can scale its application and website to meet the demand of millions of customers around the world. This scalable infrastructure means customers can rely on the company’s application to place their orders and customize the delivery times for their meal kits so that they fit with their personal schedules. They can even track the delivery of their HelloFresh boxes in near real time, receiving notifications when their packages have been delivered. If something comes up, customers have the flexibility to pause, cancel, or modify their meal-kit subscriptions at any time without having to worry about the application or website lagging or crashing.

HelloFresh’s customers don’t have to worry about eating the same food over and over or not finding options that they will enjoy. Because the company stores its data in the cloud, it can run analytics with ease to identify which meal kits are most popular and create new recipes based on customer feedback. Using these analytics, HelloFresh caters to diverse tastes and lifestyles with a wide variety of mouthwatering recipes, such as barbecue chicken pizza, pub-style fish and chips, and cheesy black bean tacos. Every week, its customers can choose from over 50 recipes and menu market and seasonal items. The company also offers over 2,500 recipes in its digital cookbook, which its customers can access to experiment with ingredients and find inspiration for their next meal.

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