To support its global operations, the company has been using cloud solutions from AWS since 2014. By building its infrastructure in the cloud, HelloFresh can scale its application and website to meet the demand of millions of customers around the world.
There’s nothing more satisfying than the smell and taste of a delicious, home-cooked meal after a long day of work. And unless you have a live-in chef, putting a fresh, wholesome meal on the table can take hours out of your free time. There’s meal planning, grocery shopping, provisioning, and cooking to do. TV dinners and takeout might be convenient, but let’s face it—they’re just not the same.
HelloFresh’s customers don’t have to worry about eating the same food over and over or not finding options that they will enjoy. Because the company stores its data in the cloud, it can run analytics with ease to identify which meal kits are most popular and create new recipes based on customer feedback. Using these analytics, HelloFresh caters to diverse tastes and lifestyles with a wide variety of mouthwatering recipes, such as barbecue chicken pizza, pub-style fish and chips, and cheesy black bean tacos. Every week, its customers can choose from over 50 recipes and menu market and seasonal items. The company also offers over 2,500 recipes in its digital cookbook, which its customers can access to experiment with ingredients and find inspiration for their next meal.