HEMA Drives Innovation, Delights Customers with Ecommerce Powered by AWS
“We’re really busy with data democratization right now. All the business teams we work with need good data, and using AWS to bring the right data to those people helps us a lot. AWS is an innovative platform.”
Alexander Oppel
Head of Technology, HEMA
For nearly 100 years, European retailer HEMA has been selling household products that make everyday life easier. To bring its traditional ways of working into the digital age, it built its first ecommerce system on Amazon Web Services (AWS) in 2018. According to Alexander Oppel, head of technology at HEMA, having access to tools in the AWS Cloud gives its 250 developers the freedom to innovate and build software fast. HEMA uses AWS across its business—which spans 5 countries and employs 19,000 staff—powering everything from its online cake-customization feature to the analysis of data in different departments to drive insight.
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