UK retailer Shop Direct needed to ensure website availability, but the company’s traditional infrastructure wasn’t easy to scale. By moving its e-commerce platform to AWS, the company, which sees 880,000 unique visitors/day, can scale with demand and has improved availability. In 2013, the company handled record Black Friday orders of nearly 10,000 orders/hour.

Shop Direct Scales with AWS to Handle 10,000 Orders per Hour On Black Friday (4:05)


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