“We now use generative AI to power our predictive modelling capabilities enabling our clients to achieve advertising success at scale. AI and machine learning are crucial to our business. AWS is a critical partner that allows us to analyse and understand big data sets and predict with precision in real time.”
Álvaro Mayol
General manager, Taptap Digital
For advertisers, modelling past consumer behaviour along with live contextual signals is the most accurate way to predict future outcomes. To do this, they need the type of real-time data intelligence—and activation—that Taptap Digital’s predictive advertising technology provides. To drive more effective omnichannel media campaigns that help advertisers find who and where their next and best customers are, the company processes around 100,000 requests per second. It relies on the high availability and global reach of Amazon Web Services (AWS) to deliver real-time intelligence, reliably. Álvaro Mayol Garrido, chief technology and chief product officer, says TapTap also uses AWS tooling which can help customers protect data and user privacy in line with European Union General Data Protection Regulation (GDPR). At the forefront of its fast-moving industry, Taptap is using generative artificial intelligence and machine learning in AWS to maintain a rapid pace of innovation.
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