What does this AWS Solutions Implementation do?

This solution combines Amazon Pinpoint with Amazon SageMaker to help automate the process of collecting customer data and creating Amazon Pinpoint segments identified by Machine Learning (ML) for tailored audience messaging. These segments can include users predicted to churn, users predicted to make a purchase, and other predicted user behaviors relevant to your business needs.

This solution includes a sample dataset that you can use as a reference to develop your own custom ML models using your own data.

Deploying the Digital User Engagement Events Database solution is a prerequisite to deploying this solution.

AWS Solutions Implementation overview

The diagram below presents the architecture you can automatically deploy using the solution's implementation guide and accompanying AWS CloudFormation template.

Predictive Segmentation Using Amazon Pinpoint and Amazon SageMaker | Architecture Diagram
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Predictive Segmentation Using Amazon Pinpoint and Amazon SageMaker architecture

The AWS CloudFormation template deploys a daily batch process orchestrated by AWS Step Functions. The process begins when an Amazon CloudWatch time-based event triggers a series of AWS Lambda functions that use an Amazon Athena query to query customer data stored in Amazon Simple Storage Service (Amazon S3). The data is crawled daily by AWS Glue.

The customer data includes endpoints exported from Amazon Pinpoint and end-user engagement data streamed from Amazon Pinpoint using the Digital User Engagement Events Database solution. Amazon Sagemaker performs batch transform requests to predict customer churn based on a trained machine learning (ML) model.

By default, this solution is configured to process data from the sample dataset. To use your own dataset, you must customize the solution.

Predictive Segmentation Using Amazon Pinpoint and Amazon SageMaker

Version 1.1.0
Last updated: 12/2020
Author: AWS

Estimated deployment time: 10 min

Source code  CloudFormation template 
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Features

Automation

Build an architecture that automates the collection of customer data, predicts customer churn using ML, and maintains a tailored audience segment for messaging.

Customization

This solution includes an example dataset you can use to train the included ML model. But, you can modify the solution to use your own dataset.
Video
Solving with AWS Solutions: Predictive Segmentation using Amazon Pinpoint and Amazon SageMaker
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