AWS for Retail

AWS, born from retail and built for retailers, offers the most comprehensive portfolio of cloud, analytics, and artificial intelligence capabilities, decades of industry experience, and the largest partner community.

Overview

Driving Retail and Consumer Goods Innovation with Generative AI

Through AWS and AWS Partners, retail and consumer goods companies gain access to enterprise grade security and privacy, cutting edge foundation models, and applications powered by generative artificial intelligence (AI).

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Born from retail, built for retailers

Unlock new insights and improve profitability across the entire value chain. With industry solutions from AWS and AWS Partners, you can efficiently attract and retain customers, deliver seamless shopping experiences, and optimize merchandising and supply chain processes.

Benefits of AWS for retail

Leverage analytics and artificial intelligence to optimize supply chain agility, enhance merchandising and planning, and boost marketing and advertising performance.
Deliver consistent, seamless shopping experiences across channels and a range of customer touchpoints, including payment, shipping, and search with services and solutions from AWS.
Streamline store operations using analytics, AI, and computer vision solutions to improve inventory management, loss prevention, workforce management, and more.

Customer stories

Leading retailers worldwide leverage AWS cloud capabilities to modernize their infrastructure and run industry-specific workloads.

  • Amazon.com

    Leading Cloud Innovators: Amazon.com on AWS

    Amazon.com migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent. The company leverages Amazon DynamoDB to scale Prime Video and Amazon SageMaker to indentify misplaced inventory.

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  • Neiman Marcus

    Neiman Marcus increases new application speed to market by 50%

    Neiman Marcus, a well-known name in luxury retail, built a serverless architecture using AWS Amplify and AWS AppSync to speed up app development time and increase speed-to-market.

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  • Morrisons

    Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect

    Morrisons, one of the UK’s largest grocery chains, migrated its contact center to Amazon Connect, enabling it to deliver a new customer experience and become operationally self-sufficient.

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  • Petco

    Petco brings convenience and personalization to pet parents with AWS

     

    See how Petco, with 1,500 locations across the US, is using AWS to build innovative microservices, bringing new features to its website and inventing better ways to help pet parents get the products and services they need.

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  • Zalando

    Zalando tracks business performance in near real-time with AWS 

     

    Learn how Zalando, a European online fashion retailer, migrated its SAP systems from an on-premises infrastructure to AWS, and cut IT management time by more than 30%.

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Innovate with key industry partners

Modernize, transform, and innovate faster with access to a broad selection of pre-built solutions from over 160 validated AWS Retail Competency Partners.

Confidently deploy pre-built AWS Partner solutions from the AWS Solutions library—designed to help retailers innovate faster and at scale.

Browse AWS Retail Solutions

Accelerate digital transformation with access to an unmatched community of retail expert partners.

Find all AWS Retail Competency Partners

Easily discover, procure, deploy, and manage cloud technology and data management solutions purpose-built for the retail industry.

Explore AWS Marketplace for Retail

Explore articles, blogs, whitepapers, videos, webinars, and case studies featuring retail industry partner solutions, and customer success stories.

Explore AWS Retail Partners content