What is Cloud Computing?

Cloud computing is the on-demand delivery of compute power, database, storage, applications, and other IT resources via the internet with pay-as-you-go pricing.

 

Whether you are using it to run applications that share photos to millions of mobile users or to support business critical operations, a cloud services platform provides rapid access to flexible and low cost IT resources. With cloud computing, you don’t need to make large upfront investments in hardware and spend a lot of time on the heavy lifting of managing that hardware. Instead, you can provision exactly the right type and size of computing resources you need to power your newest idea or operate your IT department. You can access as many resources as you need, almost instantly, and only pay for what you use.

Img_ShadowTest4

How Does Cloud Computing Work?

Cloud computing gives you access to servers, storage, databases, and a broad set of application services over the Internet. A cloud services provider such as Amazon Web Services, owns and maintains the network-connected hardware required for these application services, while you provision and use what you need via a web application.

Benefits of Cloud

Agility

The cloud allows you to innovate faster because you can focus your valuable IT resources on developing applications that differentiate your business and transform customer experiences rather than managing infrastructure and data centers. With cloud, you can quickly spin up resources as you need them, deploying hundreds or even thousands of servers in minutes. The cloud also makes it easy and fast to access a broad range technology such as compute, storage, databases, analytics, machine learning, and many other services on an as-needed basis. As a result, you can very quickly develop and roll out new applications, and your teams can experiment and innovate more quickly and frequently. If an experiment fails, you can always de-provision resources without risk.

Deploy globally in minutes

With the cloud, you can easily deploy your application in multiple physical locations around the world with just a few clicks. This means you can provide a lower latency and better experience for your customers simply and at minimal cost.

WICC-Illustration-Mini1

Elasticity

Before cloud computing, you had to overprovision infrastructure to ensure you had enough capacity to handle your business operations at the peak level of activity. Now, you can provision the amount of resources that you actually need, knowing you can instantly scale up or down with the needs of your business. This reduces costs and improves your ability to meet your users’ demands.

Cost savings

The cloud allows you to trade capital expense (data centers, physical servers, etc.) for variable expense and only pay for IT as you consume it. Plus, the variable expense is much lower than what you can do for yourself because of the larger economies of scale.

WICC-Illustration-Mini2

Powering Customer Innovation

  • Machine Learning
  • Predictive Analytics
  • Gaming
  • SERVERLESS
  • ENTERPRISE APPLICATIONS
  • Machine Learning
  • Logo_Statcast-AI

    MLB Chooses AWS as Official Machine Learning Provider

    Learn How America’s Professional Baseball League Brings Meaning to Statistics Using AWS Machine Learning
    Learn More 
    PI-MLB-1-mobile-Foundation-Deep-Learning-ending stage

    A Foundation for Deep Learning

    MLB has been collecting statistical data on its players and clubs for decades, and in 2015 it started using AWS to collect and distribute game-day stats to enhance the fan experience.

    PI-MLB-2-mobile-Enpowering-Developers-ending stage

    Empowering Developers

    By using Amazon Sagemaker, MLB is empowering its developers and data scientists to quickly and easily build, train, and deploy machine-learning models at scale.

    PI-MLB-3-Lightening the Load-ending stage

    Lightening the Load

    These models help MLB eliminate manual, time-intensive processes associated with recordkeeping and statistics, like scorekeeping, capturing game notes, and classifying pitches.

    PI-MLB-4-mobile-Personalizing-the-Game-ending stage

    Personalizing the Game

    MLB plans to work with the Amazon ML Solutions Lab to continue improving Statcast—its tracking technology that analyzes player performance—including testing accuracy of pitch predictions and creating personalized viewer experiences.

    PI-MLB-5-mobile-home-run-artificial-intelligence-ending stage

    A Home Run with Artificial Intelligence

    MLB will continue to innovate using artificial intelligence. The organization plans to use Amazon Comprehend to build a language model that could create scripts for live games that simulate iconic announcers.

  • Predictive Analytics
  • F1-Insights-logo-power-by-AWS

    Formula One Group Uses Amazon SageMaker to Optimize Racing

    Learn how Formula 1 uses Amazon SageMaker and other AWS services to optimize racing decisions and improve fan experience.
    Learn More 
    PI-F1-1-mobile-beginning-a-transformation-ending

    Beginning a Transformation

    Formula One Group is moving most of its infrastructure from on-premises data centers to AWS and standardizing on AWS machine-learning services—including Amazon SageMaker.

    PI-F1-2-mobile-optimizing-racing-machine-learning-ending

    Optimizing Racing with Machine Learning

    Using historical race data collected from cars over the past 65 years, Formula 1 data scientists are training deep-learning models that make race predictions and help teams optimize mid-race decisions. The models can predict when teams should pit their cars, determine the best timing for changing tires, and evaluate how drivers are performing.

    PI-F1-3-mobile-bringing-fans-into-the-track-ending

    Bringing Fans onto the Track

    Formula 1 then uses AWS data streaming, analytics, and media services to deliver insights about driver decisions and car performance to its more than 500 million fans.

    PI-F1-4-mobile-building-for-the-future-ending

    Building for the Future

    Because Formula 1 runs its high-performance computing workloads in a scalable environment on AWS, the organization can innovate on the Formula 1 racing experience, car design, and more without worrying about capacity.

  • Gaming
  • PI-Epic_Logo_Final
    Epic Games Uses AWS to Power Worldwide Game Fortnite
    Learn how Epic Games uses AWS to deliver Fortnite to more than 200 million players around the world.
    Learn More 
    PI-Epic-Mobile_Step-1

    Building a Foundation on the Cloud

    Epic Games has been using AWS since 2012 and is now all in on the AWS Cloud, running its worldwide game-server fleet, backend platform systems, databases, websites, analytics pipeline, and processing systems on AWS.

    PI-Epic-Mobile_Step-2

    An Overnight Sensation

    In 2017, Epic Games launched Fortnite, a cross-platform, multiplayer game that became an overnight sensation. In its first year, Fortnite’s user base grew by more than 100 times to 200 million players worldwide.

    PI-Epic-Mobile_Step-3

    Pushing the Boundaries of Scale

    AWS is integral to the success of Fortnite. Using AWS, Epic Games hosts in-game events with hundreds of millions of invited users without worrying about capacity, ingests 125 million events per minute into its analytics pipeline, and handles data-warehouse growth of more than 5 PB per month.

    PI-Epic-Mobile_Step-4

    Providing the Best Gaming Experience

    Using AWS, Epic Games is always improving the experience of its players and offering new, exciting games and game elements. The company plans to expand its use of AWS services in the future, including machine learning and containerized services.

  • SERVERLESS
  • Matson-logo

    Matson Operates Its Global Shipping and Logistics Businesses on AWS

    Learn how Matson is using AWS to drive innovation and world-class customer service, while achieving operational reliability, security, and infrastructure cost savings.
    Learn More 
    PI-Matson-Mobile_Step-1

    Real-Time Container Tracking

    Matson built a flagship mobile application for global container tracking that allows customers to perform real-time tracking of their freight shipments. Other valuable features in the application include interactive vessel schedule searching, location-based port map lookups, and live gate-camera feeds.

    PI-Matson-Mobile_Step-2

    Mobile Device Access

    All mobile devices access AWS via Amazon API Gateway. This provides highly available edge located endpoints for access into resources within Matson's existing virtual private clouds.

    PI-Matson-Mobile_Step-3

    Serverless Computing

    The AWS Lambda functions are designed using the microservices pattern and are modeled around specific ocean-based business contexts, such as shipment tracking and vessel schedules. 

    PI-Matson-Mobile_Step-4

    Database Configuration and Storage

    Amazon DynamoDB manages configuration as well as user-feedback configuration and user-feedback notifications sent from mobile devices. DynamoDB Streams provides real-time notifications to Matson's customer service team. 

    PI-Matson-Mobile_Step-5

    Data Monitoring and Alerts

    Matson's customers rely on accurate, up-to-the-minute container tracking and vessel status information. Monitoring and alerting of system events is achieved by using Amazon CloudWatch, Amazon SNS, Amazon SES, AWS Lambda, and CloudWatch Logs. 

    PI-Matson-Mobile_Step-6

    End-to-End Serverless Application

    Matson can now offer customers an end-to-end serverless application to help track their shipments, and has no infrastructure to maintain.

  • ENTERPRISE APPLICATIONS
  • BPP_ylw_logo

    BP Improves Effectiveness and Gains Cost Agility and Speed for Its Critical Business Apps

    See how BP simplified and modernized its suite of SAP applications, improving user experience while gaining cost agility and enhanced performance.
    Learn More 
    PI-BP-Mobile_Step-1

    Managing Critical Business Apps

    BP's IT organization manages SAP applications used by thousands of employees worldwide for supply chain, procurement, finance, and more. 

    PI-BP-Mobile_Step-2

    Improving Speed & Cost Agility

    To improve speed and gain cost agility, BP used Amazon EC2 to migrate these core business apps to the cloud. In addition, the team built EC2 X1 instances to increase scale and to power their real-time analytics.

    PI-BP-Mobile_Step-3

    Increasing Performance

    The team can now stand up systems on demand in hours instead of weeks or months. BP is seeing performance increases across the board, including a 40 percent speed improvement for the Lubricants ERP system. 

    PI-BP-Mobile_Step-4

    Securing Data

    As part of its cloud migration, BP reset its security standards using AWS Config, AWS Identity and Access Management (IAM), Amazon CloudWatch, and AWS Trusted Advisor. These new standards helped BP to develop a secure framework for operating its IT organization.

Types of Cloud Computing

Cloud computing has three main types that are commonly referred to as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Selecting the right type of cloud computing for your needs can help you strike the right balance of control and the avoidance of undifferentiated heavy lifting. 

Learn more about the different types of cloud computing

Cloud Solutions

AWS provides a comprehensive suite of services and solutions for running sophisticated and scalable applications.                                                                                                          

Learn more »

WICC_CloudSolutions

Cloud Services

AWS offers a broad set of global cloud-based services, including compute, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security, and enterprise applications.                 

Learn more »

WICC_CloudServices

Learn more about AWS Cloud Computing

Pricing with AWS

Pricing for all services is unique, discover costs for your needs.

Learn more »

new_WICC_Pricing

Learn about AWS Products

Services for compute, storage, machine learning and IoT.

Learn more »

new_WICC_LearnProducts

Global infrastructure

Worldwide availability means easy and effective operations.

Learn more »

new_WICC_GlobalInfra

Ready to Get Started with AWS?

Explore our rich platform of products and services. Discover how they can apply to your use case.