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Powering Customer Innovation

  • F1-Insights-logo-power-by-AWS

    Formula One Group Uses Amazon SageMaker to Optimize Racing

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    Beginning a Transformation

    Formula One Group is moving most of its infrastructure from on-premises data centers to AWS and standardizing on AWS machine-learning services—including Amazon SageMaker.


    Optimizing Racing with Machine Learning

    Using historical race data collected from cars over the past 65 years, Formula 1 data scientists are training deep-learning models that make race predictions and help teams optimize mid-race decisions. The models can predict when teams should pit their cars, determine the best timing for changing tires, and evaluate how drivers are performing.


    Bringing Fans onto the Track

    Formula 1 then uses AWS data streaming, analytics, and media services to deliver insights about driver decisions and car performance to its more than 500 million fans.


    Building for the Future

    Because Formula 1 runs its high-performance computing workloads in a scalable environment on AWS, the organization can innovate on the Formula 1 racing experience, car design, and more without worrying about capacity.

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    MLB Chooses AWS as Official Machine Learning Provider

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    A Foundation for Deep Learning

    MLB has been collecting statistical data on its players and clubs for decades, and in 2015 it started using AWS to collect and distribute game-day stats to enhance the fan experience.

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    Empowering Developers

    By using Amazon Sagemaker, MLB is empowering its developers and data scientists to quickly and easily build, train, and deploy machine-learning models at scale.

    PI-MLB-3-Lightening the Load-ending stage

    Lightening the Load

    These models help MLB eliminate manual, time-intensive processes associated with recordkeeping and statistics, like scorekeeping, capturing game notes, and classifying pitches.

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    Personalizing the Game

    MLB plans to work with the Amazon ML Solutions Lab to continue improving Statcast—its tracking technology that analyzes player performance—including testing accuracy of pitch predictions and creating personalized viewer experiences.

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    A Home Run with Artificial Intelligence

    MLB will continue to innovate using artificial intelligence. The organization plans to use Amazon Comprehend to build a language model that could create scripts for live games that simulate iconic announcers.

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    Epic Games Uses AWS to Power Worldwide Game Fortnite
    Learn how Epic Games uses AWS to deliver Fortnite to more than 200 million players around the world.
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    Building a Foundation on the Cloud

    Epic Games has been using AWS since 2012 and is now all in on the AWS Cloud, running its worldwide game-server fleet, backend platform systems, databases, websites, analytics pipeline, and processing systems on AWS.


    An Overnight Sensation

    In 2017, Epic Games launched Fortnite, a cross-platform, multiplayer game that became an overnight sensation. In its first year, Fortnite’s user base grew by more than 100 times to 200 million players worldwide.


    Pushing the Boundaries of Scale

    AWS is integral to the success of Fortnite. Using AWS, Epic Games hosts in-game events with hundreds of millions of invited users without worrying about capacity, ingests 125 million events per minute into its analytics pipeline, and handles data-warehouse growth of more than 5 PB per month.


    Providing the Best Gaming Experience

    Using AWS, Epic Games is always improving the experience of its players and offering new, exciting games and game elements. The company plans to expand its use of AWS services in the future, including machine learning and containerized services.

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    Matson Operates Its Global Shipping and Logistics Businesses on AWS

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    Real-Time Container Tracking

    Matson built a flagship mobile application for global container tracking that allows customers to perform real-time tracking of their freight shipments. Other valuable features in the application include interactive vessel schedule searching, location-based port map lookups, and live gate-camera feeds.


    Mobile Device Access

    All mobile devices access AWS via Amazon API Gateway. This provides highly available edge located endpoints for access into resources within Matson's existing virtual private clouds.


    Serverless Computing

    The AWS Lambda functions are designed using the microservices pattern and are modeled around specific ocean-based business contexts, such as shipment tracking and vessel schedules. 


    Database Configuration and Storage

    Amazon DynamoDB manages configuration as well as user-feedback configuration and user-feedback notifications sent from mobile devices. DynamoDB Streams provides real-time notifications to Matson's customer service team. 


    Data Monitoring and Alerts

    Matson's customers rely on accurate, up-to-the-minute container tracking and vessel status information. Monitoring and alerting of system events is achieved by using Amazon CloudWatch, Amazon SNS, Amazon SES, AWS Lambda, and CloudWatch Logs. 


    End-to-End Serverless Application

    Matson can now offer customers an end-to-end serverless application to help track their shipments, and has no infrastructure to maintain.

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    BP Improves Effectiveness and Gains Cost Agility and Speed for Its Critical Business Apps

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    Managing Critical Business Apps

    BP's IT organization manages SAP applications used by thousands of employees worldwide for supply chain, procurement, finance, and more. 


    Improving Speed & Cost Agility

    To improve speed and gain cost agility, BP used Amazon EC2 to migrate these core business apps to the cloud. In addition, the team built EC2 X1 instances to increase scale and to power their real-time analytics.


    Increasing Performance

    The team can now stand up systems on demand in hours instead of weeks or months. BP is seeing performance increases across the board, including a 40 percent speed improvement for the Lubricants ERP system. 


    Securing Data

    As part of its cloud migration, BP reset its security standards using AWS Config, AWS Identity and Access Management (IAM), Amazon CloudWatch, and AWS Trusted Advisor. These new standards helped BP to develop a secure framework for operating its IT organization.


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Global Network of AWS Regions

Global Map July 2019

Regions & Number of Availability Zones

US East
N. Virginia (6), Ohio (3)

US West
N. California (3), Oregon (4)

Asia Pacific
Mumbai (3), Seoul (3), Singapore (3), Sydney (3), Tokyo (4), Osaka-Local (1), Hong Kong SAR (3)

Central (2)

Mainland China
Beijing (2), Ningxia (3)

Frankfurt (3), Ireland (3), London (3), Paris (3), Stockholm (3)

South America
São Paulo (3)

GovCloud (US)
US-East (3), US-West (3)

Middle East
Bahrain (3)



New Regions (Coming Soon)

Cape Town



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