Amazon Pinpoint Announces Event-Based Campaigns, Driving Personalization and Engagement
You can now use Amazon Pinpoint to create campaigns that send messages (such as text messages, push notifications, and emails) to your customers when they take specific actions within your apps. For example, you can set up a campaign to trigger a message when a customer creates a new account, or when they add an item to their cart but don’t purchase it. Event-based campaigns help you send messages that are timely, personalized, and relevant to your customers, which ultimately increases their trust in your brand and gives them a reason to return.
Event-based campaigns address both transactional and targeted campaign use cases. For transactional workloads, imagine you want to send a receipt each time a customer uses mobile pay; you can create event-based campaigns to address this in as little as 4 clicks. Targeted event-based campaigns are a great way to introduce cross-sale opportunities for complementary items. For example, if a customer adds a phone to their mobile shopping cart, you can trigger an in-app push notification that offers a discount on a case that fits the device that they’re purchasing.
There are no additional charges associated with creating event-based campaigns. You pay only for the number of endpoints that you target, the number of messages that you send, and the number of analytics events that you send to Amazon Pinpoint (detailed pricing info here). You can use these features today in every AWS Region where Amazon Pinpoint is available. For more information and links to best practices, please visit our blog post and documentation.