With Amazon Pinpoint, you pay only for what you use. There is no setup cost and no minimum fee.
Amazon Pinpoint charges for the number of users your campaign targets, the number of push notifications sent, and number of events collected. The Amazon Pinpoint free tier includes 5,000 free targeted users per month, 1M free push notifications per month, and 100M events per month.
Get Started with Amazon Pinpoint
Try Amazon Pinpoint for freeAWS Free Tier offers 5,000 free targeted users per month, 1M free push notifications per month, and 100M events per month with Amazon Pinpoint.
You are charged for the total monthly targeted audience. The monthly targeted audience is an aggregate of all unique devices to which you send at least one message using Amazon Pinpoint within the last 30 days.
- First 5000 MTA are free
- $0.0012 per MTA for 5000 to 10M users
Contact us for custom pricing if your monthly targeted audience size (MTA) is greater than 10M.
You are charged for the number of application events collected per month. Application events include campaign events (like following a link in a push notification) and events recorded from regular usage of the mobile app (like opening the app).
- First 100M events per month are free
- $1.00 per 1M events per month thereafter ($0.000001 per event)
You are charged for the number of push notifications sent per month.
- First 1M push notifications per month are free
- $1.00 per 1M push notifications per month thereafter ($0.000001 per push notification)
Your total app install base is 100K devices, of which 25K devices have active users of your app at the end of a calendar month. To increase app engagement in the next calendar month, you plan to engage with 55K users, using 5 push notification campaigns, with 1 push notification delivered per device, per campaign, across the entire calendar month. Assume that this increases app engagement, and your users generate a total of 20M app usage and campaign events in the calendar month. The Amazon Pinpoint charges for that calendar month are calculated as follows:
Monthly Targeted Audience (MTA) charges
A total monthly targeted audience size is 55K users, with 5K free tier, $0.0012 per-user per-month
Total MTA charges = (55K – 5K ) * $0.0012 = $60
Events collected charges
Monthly collected events are 20M, with 100M free tier, $1.00 per 1M events thereafter
Total events collected charges = $0.00
Notifications sent charges
Monthly push notification are 275K, 1M free tier, $1.00 per 1M events thereafter
Total messages sent charges = $0.00
Total monthly charges
MTA charges + Events collected charges + Notifications sent charges = $60.00 + $0.00 + $0.00 = $60.00
Total monthly charges = $60.00
Your total app install base is 1M devices, of which 300K devices are active at the end of a calendar month. To increase app engagement in the next calendar month, you plan to engage with 250K users, using 5 push notification campaigns, with 2 push notifications delivered per device, per campaign, across the entire calendar month. Assume that this increases app engagement, and your users generate a total of 250M app usage and campaign events in the calendar month. The Amazon Pinpoint charges for that calendar month are calculated as follows:
Monthly Targeted Audience (MTA) charges
A total monthly targeted audience size is 250K users, with 5K free tier, $0.0012 per-user per-month.
Total MTA charges = (250K – 5K) * $0.0012 = $294.00
Events collected charges
Monthly collected events are 250M, with 100M free tier, $1.00 per 1M events thereafter.
Total events collected charges = (250M – 100M) * 1 = $150.00
Notifications Sent Charges
Monthly push notifications are 250K users multiplied by 5 campaigns, multiplied by 2 notifications, with 1M free tier, $1.00 per 1M events thereafter.
Total messages sent charges = ((250K*5*2)-1M)*$1.00 = $1.50
Total monthly charges
MTA Charges + Events Collected Charges + Notifications Sent Charges = $294.00 + $150.00 + $1.50 = $445.50
Total Monthly Charges = $445.50
