With Amazon Pinpoint, you pay only for what you use. There is no setup cost and no minimum fee.

Amazon Pinpoint charges for the number of users your campaign targets, the number of push notifications, email or SMS text messages sent, and the number of events collected. The Amazon Pinpoint free tier includes 5,000 targeted users per month, 1M push notifications per month, and 100M events per month.

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AWS Free Tier offers 5,000 free targeted users per month, 1M free push notifications per month, and 100M events per month with Amazon Pinpoint.

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You are charged for the total monthly targeted audience. The monthly targeted audience is an aggregate of all unique devices to which you send at least one message using Amazon Pinpoint within the last 30 days.

  • First 5000 MTA are free
  • $0.0012 per MTA for 5000 to 10M users

You are charged for the number of application events collected per month. Application events include campaign events (like following a link in a push notification) and events recorded from regular usage of the mobile app (like opening the app).

  • First 100M events per month are free
  • $1.00 per 1M events per month thereafter ($0.000001 per event)

You are charged for the number of mobile push notifications, email, and SMS text messages sent per month.

Mobile Push Notifications

  • First 1M push notifications per month are free
  • $1.00 per 1M push notifications per month thereafter ($0.000001 per push notification)
Email Messages
  • $1.00 per 10,000 email messages sent per month ($0.0001 per email message sent)
SMS Text Message
  • SMS text messages sent are charged based on the pricing below and this pricing changes on a regular basis. The price may also vary based on the telecom carrier for the destination phone number. Enter the target country into the pricing widget below and it will show a list of carriers and prices.

Contact us for custom pricing if monthly targeted audience size (MTA) is greater than 10 million, SMS text messages send per month is greater than 3 million or email messages send per month greater than 250 million.

Short codes are short number sequences (between 3 and 8 digits, depending on the country) for sending and receiving text messages. Short codes are easier to type and memorize than traditional phone numbers. You can purchase short codes that are unique to your Amazon Pinpoint account directly through Amazon Web Services.

For United States-based short codes, there is a one-time setup fee of USD$650 for each dedicated short code, plus a recurring charge of $995 per month for each short code. Typically, it takes 8–12 weeks for short codes to be ready for use on all carrier networks. Short codes may be ready for use on some carrier networks before they are ready on others.

To request a new short code for use with destinations in the US, see the procedures in Managing Account Settings in Amazon Pinpoint in the Amazon Pinpoint Developer Guide.

For information about purchasing short codes for use outside the United States, contact aws-mobilemessaging-custom-pricing@amazon.com.  


Your total application install base is 100K users, of which 25K users are active at the end of a calendar month. To increase app engagement in the next calendar month, you plan to engage with 55K users, using 5 push notification campaigns, and 1 email campaign, with 1 push notification and email messages delivered per user, per campaign, across the entire calendar month. Assume that this increases app engagement, and your users to generate a total of 20M application usage and campaign events in the calendar month. The Amazon Pinpoint charges for that calendar month are calculated as follows:

Monthly Targeted Audience (MTA) charges

A total monthly targeted audience size is 55K users, with 5K free tier, $0.0012 per-user per-month

Total MTA charges = (55K – 5K ) * $0.0012 = $60

 

Events collected charges

Monthly collected events are 20M, with 100M free tier, $1.00 per 1M events thereafter

Total events collected charges = $0.00

 

Messages sent charges

Monthly push notification are 275K, with 1M free tier, $1.00 per 1M push notifications thereafter

Monthly email messages send are 55K, $1.00 per 10,000 emails sent

Total messages sent charges = $0.00 + 55k*$0.10  = $5.5

 

Total monthly charges

MTA charges + Events collected charges + Messages sent charges = $60.00 + $0.00 + $5.50 = $65.50

Total monthly charges = $65.50


Your total app install base is 1M users, of which 300K users are active at the end of a calendar month. To increase app engagement in the next calendar month, you plan to engage with 250K users, using 5 push notification campaigns, with 2 push notifications delivered per user, per campaign and 1 email campaign, with 1 email message sent, per user, per campaign, across the entire calendar month. Assume that this increases app engagement, and your users generate a total of 250M app usage and campaign events in the calendar month. The Amazon Pinpoint charges for that calendar month are calculated as follows:

Monthly Targeted Audience (MTA) charges

A total monthly targeted audience size is 250K users, with 5K free tier, $0.0012 per-user per-month.

Total MTA charges = (250K – 5K) * $0.0012 = $294.00

 

Events collected charges

Monthly collected events are 250M, with 100M free tier, $1.00 per 1M events thereafter.

Total events collected charges = (250M – 100M) * 1 = $150.00

 

Messages Sent Charges

Monthly push notifications are 250K users multiplied by 5 campaigns, multiplied by 2 notifications, with 1M free tier, $1.00 per 1M events thereafter.

Monthly email messages sent are 250k users multiplied by 1 campaign, $1.00 per 10,000 messages

Total messages sent charges = ((250K*5*2)-1M)*$1.00 + 250K*$0.10 = $26.50

 

Total monthly charges

MTA Charges + Events Collected Charges + Messages Sent Charges = $294.00 + $150.00 + $26.50 = $470.50

Total Monthly Charges = $470.50