With Amazon Pinpoint, you pay only for what you use. There are no contract negotiations and no minimum charges.

The overview below covers charges associated with sending messages through Amazon Pinpoint. For more information on other potential charges related to campaigns/journeys, capturing events, phone number procurement and more, see the pricing details section.

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Channel Transactional message pricing Campaign- or journey-based message pricing
Email You pay $1.00 per 10,000 emails.

You pay both of the following:

  • $1 per 10,000 emails.
  • $0 for the first 5,000 endpoints in your monthly targeted audience (MTA), and $1.20 per 1,000 endpoints after that.
In-app messaging Not applicable – you can’t currently request in-app messages on a transactional basis.

You pay both of the following:

  • $0 for the first 15,000 requests, and $1.10 per 10,000 requests after that. 
  • $0 for the first 5,000 endpoints in your MTA, and $1.20 per 1,000 endpoints after that.
Push notifications You pay $0 for the first million notifications, and $1.00 per million notifications after that.

You pay both of the following:

  • $0 for the first million notifications, and $1.00 per million notifications after that.
  • $0 for the first 5,000 endpoints in your MTA, and $1.20 per 1,000 endpoints after that.
SMS You pay for each message you send. The price you pay for each message varies based on the country or region where the recipient is located. See the SMS pricing tool in the next section for more information.

You pay both of the following:

  • A per-message price that varies based on the destination country or region. See the SMS pricing tool in the next section for more information.
  • $0 for the first 5,000 endpoints in your MTA, and $1.20 per 1,000 endpoints after that.
Voice You pay for each message you send. The price you pay is based on the length of each message that you deliver, the type of phone number, and on the recipient's country or region. You must also lease at least one dedicated long code to get started. For more information, see Amazon Pinpoint voice message pricing and Amazon Pinpoint dedicated long code pricing. Not applicable—you can't currently send campaign-based messages that use the voice channel.

If you send messages from an Amazon Pinpoint campaign or journey, the endpoints you contact are known as a monthly targeted audience (MTA). To contact an endpoint you can either: 1) launch a campaign or journey using the Amazon Pinpoint SMS, push notification, email channels, or custom channels; or 2) make an in-app messaging API request. You are charged on the number of MTAs targeted in a 30 day period:

  • $0 for the first 5,000 unique endpoints that you target each month.
  • $0.0012 per endpoint after that, for up to 10,000,000 endpoints.

Direct messages are not counted as MTAs.

To collect mobile or web application data with Amazon Pinpoint, you will use the AWS SDK to collect application usage data. You are charged for the number of application events that you collect each month. Application events include campaign events (like following a link in a push notification) and events recorded from regular usage of the mobile app (like opening the app).

If you collect application events, you pay $0 for the first 100,000,000 events that you collect each month, and $0.000001 per event you collect after that.

Customers will only be charged for the use of their AWS Lambda and MTAs for custom channel messages. Billing charges will appear in the AWS Lambda console.

  • You pay $0.0001 for each email that you send.
  • You pay $0 for the first 15,000 in-app message API request that you make each month, and $0.00011 for each request after that.
  • You pay $0 for the first 1,000,000 push notifications that you send each month, and $0.000001 for each push notification that you send after that.
General Information
 
  • The price for sending SMS messages varies between countries and regions, and in some cases, between carriers in the same country or region. These prices change regularly.
  • Carrier fees will vary based on the type of number sending the message. See FAQs for more information on carrier fees.
  • To qualify for the local route price, you must comply with India specific regulations. The default route to India is via International Long Distance Operator (ILDO) routes. For more information please refer to Amazon Pinpoint documentation.
Pricing Changes
 
  • Starting October 1, 2021 the per message price for sending an SMS to an Indian recipient using International Long Distance Operator (ILDO) route will increase to $0.0413.
Use the following pricing tool to see the prices for sending and receiving messages for each carrier in a country or region.

The price for sending voice messages varies between countries, and occasionally between carriers within the same country or region. These prices are subject to change.

To send voice messages using Amazon Pinpoint, you must obtain at least one dedicated, voice-enabled long code. You can lease local phone numbers in a variety of countries directly through the Amazon Pinpoint console. A long code is a standard telephone number that your message is sent from.

Note: Pricing differs for voice-enabled long codes vs. SMS-enabled long codes. You can’t use voice-enabled long codes to send SMS messages unless the phone number also has SMS enabled. SMS-enabled long codes are not available in all countries, and are often more expensive than voice-enabled long codes.

Central Africa
Country or region Outbound price per minute (USD)
Angola 0.208
Angola - Mobile 0.784
Cameroon 0.3
Cameroon - Mobile 0.974
Central African Republic 1.703
Central African Republic - Mobile 2.221
Chad 0.838
Chad - Mobile 1.483
Congo 1.803
Congo - Mobile 1.237
Congo (DR) 0.938
Congo (DR) - Mobile 0.857
Equatorial Guinea 1.163
Equatorial Guinea - Mobile 1.25
Gabon Rep. - Mobile - Airtel 1.223
Gabon Rep. - Mobile - Liberties 1.073
Gabon Rep. - Mobile - Moov 1.094
Gabon Republic 1.171
East Africa
Country or region Outbound price per minute (USD)
Burundi 1.338
Burundi - Mobile 1.369
Comoros 0.913
Comoros - Mobile 1.085
Djibouti 1.113
Eritrea 0.589
Eritrea - Mobile 0.673
Ethiopia 0.567
Ethiopia - Addis Ababa 0.571
Ethiopia - Mobile 0.566
Kenya 0.452
Kenya - Mobile 0.388
Kenya 2 0.321
Kenya 3 0.532
Madagascar 1.494
Madagascar - Mobile 1.514
Malawi 0.785
Malawi - Mobile 0.976
Mauritius 0.394
Mauritius - Mobile 0.387
Mozambique 0.25
Mozambique - Mobile 0.408
Mozambique - Mobile - Vodacom 0.699
Reunion Island 0.05
Reunion Island - Mobile 0.169
Rwanda 0.724
Rwanda - Mobile 0.685
Seychelles 1.575
Somalia 0.878
South Sudan 0.692
South Sudan - Mobile 0.463
South Sudan - Other 0.986
Sudan - Mobile 0.378
Tanzania 0.789
Tanzania - Mobile 0.799
Uganda 0.773
Uganda - Mobile 0.789
Zambia 0.986
Zambia - Mobile 1.191
Zimbabwe 0.275
Zimbabwe - Mobile 1.092
Northern Africa
Country or region Outbound price per minute (USD)
Algeria 0.104
Algeria - Alger 0.105
Algeria - Mobile - Mobilis 0.853
Algeria - Mobile - Orascom 0.75
Algeria - Mobile - Wataniya 0.929
Egypt 0.338
Egypt - Cairo 0.256
Egypt - Mobile 0.277
Libya 0.645
Libya - Mobile 0.824
Morocco 0.044
Morocco - Mobile 1.319
Morocco - Mobile Other 1.912
Morocco - Other 0.439
Sudan 0.392
Tunisia 1.9
Tunisia - Mobile 1.9
Southern Africa
Country or region Outbound price per minute (USD)
Botswana 0.229
Botswana - Mobile 0.498
Lesotho 1.103
Lesotho - Mobile 0.8
Namibia 0.072
Namibia - Mobile 0.142
South Africa 0.171
South Africa - Mobile 0.225
Swaziland 0.188
Swaziland - Mobile 0.363
Western Africa
Country or region Outbound price per minute (USD)
Benin 0.495
Benin - Mobile 0.487
Burkina Faso 0.875
Burkina Faso - Mobile 0.748
Cape Verde Islands 0.463
Cape Verde Islands - Mobile 0.806
Gambia 1.402
Ghana 0.728
Ghana - Mobile 0.665
Guinea 1.09
Guinea - Mobile 0.994
Guinea Bissau 1.375
Guinea Bissau - Mobile 1.113
Ivory Coast 0.952
Ivory Coast - Mobile 0.966
Liberia 0.913
Liberia - Mobile 0.993
Mali 0.975
Mali - Mobile 1.025
Mauritania 1.222
Mauritania - Mobile 1.327
Niger 0.672
Niger - Mobile 0.67
Nigeria 0.268
Nigeria - Globacom 0.238
Nigeria - Mobile 0.21
Senegal 0.604
Senegal - Fixed Expresso 1.133
Senegal - Mobile - Expresso 1.026
Senegal - Mobile - Orange 0.948
Senegal - Mobile - Tigo 1.047
Sierra Leone 1.215
Togo 0.777
Caribbean
Country or region Outbound price per minute (USD)
Anguilla 0.333
Anguilla - Mobile - Digicel 0.392
Anguilla - Mobile - Other 0.379
Antigua & Barbuda 0.33
Antigua & Barbuda - Mobile 0.354
Aruba 0.212
Aruba - Mobile 0.503
Bahamas 0.175
Bahamas - Mobile 0.274
Barbados 0.506
Barbados - Mobile 0.558
British Virgin Islands 0.454
British Virgin Islands - Mobile 0.541
Cayman Islands 0.055
Cayman Islands - Mobile 0.36
Cuba 1.737
Curacao 0.099
Dominica 0.517
Dominica - Mobile 0.623
Dominican Republic 0.128
Dominican Republic - Mobile 0.249
Dominican Republic 3 0.245
Dominican Republic 4 0.162
Dominican Republic 6 0.09
Dominican Republic 8 0.249
Dominican Republic 9 0.216
Grenada 0.44
Grenada - Mobile 0.521
Grenada 3 0.441
Guadeloupe 0.028
Guadeloupe - Mobile 0.134
Haiti 0.578
Haiti - Mobile 0.76
Jamaica 0.564
Jamaica - Mobile 0.535
Jamaica 3 0.533
Martinique - French Antilles 0.027
Martinique - French Antilles - Mobile 0.161
Martinique - French Antilles - Other 0.125
Montserrat 0.579
Netherlands Antilles 0.302
Netherlands Antilles - Mobile 0.29
Nevis & St. Kitts 0.438
Nevis & St. Kitts - Mobile 0.549
Puerto Rico 0.019
St. Lucia 0.477
St. Lucia - Mobile 0.612
St. Maarten 0.198
St. Maarten - Mobile 0.26
St. Vincent & Grenadines 0.508
St. Vincent & Grenadines - Mobile 0.559
Trinidad & Tobago 0.285
Trinidad & Tobago - Mobile 0.432
Turks & Caicos 0.518
Turks & Caicos - Mobile 0.583
US Virgin Islands 0.054
Central America
Country or region Outbound price per minute (USD)
Belize 0.539
Belize - Mobile 0.533
Costa Rica 0.045
Costa Rica - Fixed 0.099
Costa Rica - Mobile 0.147
El Salvador 0.337
El Salvador - Mobile 0.34
Guatemala 0.335
Guatemala - Mobile 0.308
Honduras 0.307
Honduras - Mobile 0.392
Mexico 0.02
Mexico - Guadalajara 0.014
Mexico - Mexico City 0.013
Mexico - Mobile 0.051
Mexico - Monterrey 0.014
Nicaragua 0.313
Nicaragua - Mobile 0.601
Nicaragua 3 0.385
Panama 0.037
Panama - Mobile 0.308
North America
Country or region Outbound price per minute (USD)
Bermuda 0.07
Canada 0.013
Canada - Toll Free 0.013
Greenland 0.122
Greenland - Mobile 1.047
St Pierre and Miquelon 1.139
United States 0.013
United States - Alaska 0.013
United States - Hawaii 0.013
United States - Toll Free 0.013
South America
Country or region Outbound price per minute (USD)
Argentina 0.045
Argentina - Buenos Aires 0.006
Argentina - Major Cities 0.02
Argentina - Mobile 0.35
Bolivia 0.269
Bolivia - Major Cities 0.255
Bolivia - Mobile 0.416
Bolivia - Rural 0.498
Brazil 0.044
Brazil - Major Cities 0.034
Brazil - Mobile 0.207
Chile 0.16
Chile - Easter Island 2.485
Chile - Mobile 0.123
Chile - Rural 0.129
Colombia 0.18
Colombia - Major Cities 0.104
Colombia - Mobile 0.095
Colombia - Mobile - Avantel 0.119
Colombia - Mobile - Comcel 0.081
Colombia - Mobile - Movistar 0.077
Colombia - Mobile - Tigo 0.071
Ecuador 0.333
Ecuador - CNT Fixed 0.308
Ecuador - Cuenca - Etapa 0.294
Ecuador - Mobile 0.511
French Guiana 0.027
French Guiana - Mobile 0.166
French Guiana - Mobile Other 0.316
Guyana 0.486
Guyana - Mobile - Digicel 0.268
Guyana - Mobile - Other 0.533
Paraguay 0.058
Paraguay - Mobile 0.137
Peru 0.022
Peru - Lima 0.012
Peru - Mobile 0.073
Peru - Rural 1.014
Suriname 0.321
Suriname - Mobile 0.735
Suriname - Mobile - Other 0.461
Suriname - Other 2.423
Uruguay 0.127
Uruguay - Mobile 0.395
Uruguay - Montevideo 0.083
Venezuela 0.065
Venezuela - Major Cities 0.065
Venezuela - Mobile 0.225
Central Asia
Country or region Outbound price per minute (USD)
Kazakhstan 0.15
Kazakhstan - Mobile 0.253
Kyrgyzstan 0.399
Kyrgyzstan - Mobile 0.463
Tajikistan 0.43
Tajikistan - Mobile 0.388
Turkmenistan 0.363
Uzbekistan 0.263
Uzbekistan - Mobile 0.261
Uzbekistan - Tashkent 0.306
East Asia
Country or region Outbound price per minute (USD)
China 0.033
China - Beijing 0.03
China - Mobile 0.03
Hong Kong 0.036
Hong Kong - Mobile 0.062
Japan 0.047
Japan - Mobile 0.103
Japan - Tokyo 0.079
Japan - VOIP 0.069
Korea Dem People's Rep 1.493
Macau 0.231
Mongolia 0.04
South Korea 0.028
South Korea - Mobile 0.043
Taiwan 0.075
Taiwan - Mobile 0.258
Southeast Asia
Country or region Outbound price per minute (USD)
Brunei 0.068
Cambodia 0.173
Cambodia - Mobile 0.123
Indonesia 0.096
Indonesia - Jakarta 0.088
Indonesia - Major Cities 0.087
Indonesia - Mobile 0.116
Laos 0.179
Malaysia 0.065
Malaysia - Mobile 0.061
Myanmar 0.59
Philippines 0.186
Philippines - Mobile 0.228
Singapore 0.056
Singapore - Mobile 0.058
Thailand 0.081
Thailand - Mobile 0.085
Timor-Leste 1.284
Vietnam 0.162
Vietnam - Mobile 0.172
South Asia
Country or region Outbound price per minute (USD)
Afghanistan 0.454
Afghanistan - Mobile 0.453
Bangladesh 0.086
Bangladesh - Mobile 0.084
Bhutan 0.198
India 0.038
India - Major Cities 0.038
India - Mobile 0.038
Iran 0.455
Iran - Mobile 0.42
Iran - Tehran 0.458
Maldives 2.007
Maldives - Mobile 2.039
Maldives - Other 2.07
Nepal 0.375
Nepal - Mobile 0.425
Pakistan 0.268
Pakistan - Mobile 0.204
Sri Lanka 0.263
Sri Lanka - Mobile 0.258
Western Asia / Middle East
Country or region Outbound price per minute (USD)
Armenia 0.466
Armenia - Mobile 0.557
Armenia - Nagorny Karabakh Region 0.237
Armenia - Non Geographical 0.475
Azerbaijan 0.503
Azerbaijan - Mobile 0.762
Bahrain 0.21
Bahrain - Mobile 0.253
Bahrain - Wimax 0.214
Cyprus 0.13
Cyprus - Mobile 0.153
Cyprus - Other 0.229
Georgia 0.386
Georgia - Abkhazia 0.203
Georgia - Mobile 0.72
Iraq 0.329
Iraq - Major Cities 0.302
Iraq - Mobile 0.488
Israel 0.014
Israel - Mobile 0.056
Israel - Palestine Region 0.423
Jordan 0.393
Jordan - Mobile 0.454
Kuwait 0.102
Kuwait - Mobile - Viva 0.102
Lebanon 0.227
Lebanon - Mobile 0.436
Oman 0.377
Oman - Mobile 0.76
Palestinian Territory 0.385
Palestinian Territory - Mobile 0.442
Qatar 0.384
Qatar - Mobile 0.417
Saudi Arabia 0.262
Saudi Arabia - Mobile 0.286
Syria 0.612
Syria - Mobile 0.738
Turkey 0.094
Turkey - Major Cities 0.08
Turkey - Mobile 0.471
Turkish Republic of N. Cyprus 0.115
United Arab Emirates 0.272
United Arab Emirates - Mobile 0.269
Yemen Arab Republic 0.357
Yemen Arab Republic - Mobile 0.342
Eastern Europe
Country or region Outbound price per minute (USD)
Belarus 0.912
Belarus - Mobile 0.922
Bulgaria 0.212
Bulgaria - from EEA 0.075
Bulgaria - Mobile 0.989
Bulgaria - Mobile - from EEA 0.1
Bulgaria - Other 0.23
Czech Republic 0.05
Czech Republic - from EEA 0.05
Czech Republic - Mobile 0.127
Czech Republic - Mobile - from EEA 0.075
Hungary 0.014
Hungary - Mobile 0.132
Hungary - Mobile - from EEA 0.127
Moldova 0.663
Moldova - Mobile 0.592
Poland 0.016
Poland - Mobile 0.293
Poland - Mobile - from EEA 0.029
Poland 3 0.333
Romania 0.037
Romania - Local Other Operators 0.012
Romania - Mobile 0.039
Russia 0.015
Russia - Abkhazia 0.701
Russia - Abkhazia Mobile 0.615
Russia - Mobile 0.487
Russia - Other 0.141
Slovakia 0.014
Slovakia - Mobile 0.106
Ukraine 0.423
Ukraine - Mobile - Astelit 0.622
Ukraine - Mobile - Other 0.546
Northern Europe
Country or region Outbound price per minute (USD)
Denmark 0.039
Denmark - Mobile 0.074
Denmark 3 0.068
Denmark 4 0.038
Denmark 5 0.04
Estonia 0.024
Estonia - Mobile 0.934
Estonia - Mobile - from EEA 0.062
Estonia - Mobile - from EEA 0.062
Estonia - Other 0.787
Faeroe Islands 0.027
Faeroe Islands - Mobile 0.063
Finland 0.139
Finland 0.139
Finland - from EEA 0.089
Finland - from US/CA 0.089
Finland - Helsinki 0.235
Finland - Helsinki 0.235
Finland - Helsinki - from EEA 0.089
Finland - Helsinki - from US/CA 0.089
Finland - Mobile 0.622
Finland - Mobile 0.622
Finland - Mobile - from EEA 0.057
Finland - Mobile - from US/CA 0.052
Finland - Other 0.48
Finland - Other 0.48
Finland - Other - from EEA 0.122
Finland - Other - from US/CA 0.135
Iceland 0.024
Iceland - Mobile 0.046
Ireland 0.015
Ireland - Mobile 0.042
Ireland - Other 0.143
Latvia 0.462
Latvia - from EEA 0.04
Latvia - Mobile 0.847
Latvia - Mobile - from EEA 0.114
Latvia - Other 0.909
Lithuania 0.372
Lithuania - from EEA 0.046
Lithuania - Mobile 0.693
Lithuania - Mobile - from EEA 0.046
Norway 0.024
Norway - Mobile 0.1
Norway - Special Services 0.309
Sweden 0.01
Sweden - Freephone 0.014
Sweden - Mobile 0.037
Sweden - Personal Numbers 0.011
United Kingdom 0.027
United Kingdom - Mobile 0.035
United Kingdom - Mobile - Other 0.595
United Kingdom - Other 0.554
United Kingdom - Other - Service 0.029
Southern Europe
Country or region Outbound price per minute (USD)
Albania 0.357
Albania - AMC 0.333
Albania - Fixed ALBTEL 2.73
Albania - Mobile 0.94
Albania - Tirane 0.35
Andorra 0.049
Andorra - Mobile 0.484
Bosnia 0.413
Bosnia - Mobile 0.924
Croatia 0.409
Croatia - from EEA 0.075
Croatia - Mobile 1.056
Croatia - Mobile - from EEA 0.238
Croatia - Special Services 1.473
Gibraltar 0.092
Gibraltar - Mobile 0.394
Greece 0.088
Greece - from EEA 0.05
Greece - Mobile 0.193
Greece - Mobile - from EEA 0.037
Greece - Special Services 0.653
Italy 0.011
Italy - Mobile 0.568
Italy - Mobile 0.568
Italy - Mobile - from EEA 0.07
Italy - Mobile - from US/CA 0.073
Kosovo 0.403
Kosovo - Mobile 1.143
Macedonia 0.456
Macedonia - Mobile 0.964
Malta 0.01
Malta - Mobile 0.024
Montenegro 0.463
Montenegro - Mobile 1.323
Montenegro - Other 0.863
Portugal 0.018
Portugal - Mobile 1.193
Portugal - Mobile - from EEA 0.037
San Marino 0.499
San Marino - Other 1.013
Serbia 0.429
Serbia - Kosovo 0.333
Serbia - Kosovo - IPKO FixNet 0.403
Serbia - Mobile 1.065
Serbia - Orion Telekom 1.128
Slovenia 0.409
Slovenia - from EEA 0.095
Slovenia - IPKO 0.404
Slovenia - Mobile 1.131
Slovenia - Mobile - from EEA 0.212
Slovenia - Mobile - IPKO 1.113
Spain 0.01
Spain - Mobile 0.177
Spain - Mobile - from EEA 0.034
Spain - Special Services 0.539
Vatican City 0.045
Western Europe
Country or region Outbound price per minute (USD)
Austria 0.175
Austria - from EEA 0.023
Austria - from US/CA 0.023
Austria - Mobile 0.213
Austria - Mobile 0.213
Austria - Mobile - from EEA 0.04
Austria - Mobile - from US/CA 0.064
Austria - Mobile - Mobility Services 0.322
Austria - Mobile - Mobility Services 0.322
Austria - Mobile - Mobility Services - from EEA 0.02
Austria - Mobile - Mobility Services - from US/CA 0.02
Austria - Other 0.182
Austria - Premium Numbers 0.067
Belgium 0.098
Belgium - from EEA 0.051
Belgium - Mobile 1.084
Belgium - Mobile - from EEA 0.15
Belgium - Mobile Other 1.94
Belgium - Other 0.313
Belgium - Service & Personal 0.203
France 0.014
France - Mobile - Bouygues 0.177
France - Mobile - Bouygues - from EEA 0.062
France - Mobile - Free 0.177
France - Mobile - Free - from EEA 0.062
France - Mobile - Orange 0.177
France - Mobile - Orange - from EEA 0.062
France - Mobile - SFR 0.177
France - Mobile - SFR - from EEA 0.062
France - Mobile Other 0.177
France - Mobile Other - from EEA 0.062
France - Special Services 0.027
Germany 0.016
Germany - Mobile 0.056
Germany - Mobile - Eplus 0.058
Germany - Mobile - Other 0.373
Germany - Special Services 0.016
Liechtenstein 0.304
Liechtenstein - Mobile 0.186
Luxembourg 0.075
Luxembourg - Mobile 0.205
Monaco 0.18
Monaco - Mobile 0.983
Netherlands 0.681
Netherlands - from EEA 0.038
Netherlands - Mobile 0.504
Netherlands - Mobile - from EEA 0.029
Netherlands - Mobile - Other 0.142
Netherlands - Other 0.029
Switzerland 0.028
Switzerland - Mobile - 3G 0.8
Switzerland - Mobile - Cablecom 0.211
Switzerland - Mobile - Lycamobile 0.192
Switzerland - Mobile - Orange 0.169
Switzerland - Mobile - Orange - from GrpA 0.312
Switzerland - Mobile - Orange - from GrpB 0.35
Switzerland - Mobile - Orange - from GrpC 0.376
Switzerland - Mobile - Sunrise 0.158
Switzerland - Mobile - Sunrise - from GrpA 0.162
Switzerland - Mobile - Sunrise - from GrpC 0.283
Switzerland - Mobile - Swisscom 0.137
Switzerland - Mobile - Swisscom - from GrpA 0.447
Switzerland - Mobile - Swisscom - from GrpB 0.588
Switzerland - Mobile - Swisscom - from GrpC 0.575
Switzerland - Other 0.46
Oceania
Country or region Outbound price per minute (USD)
American Samoa 0.083
Australia 0.049
Australia - Major Cities 0.026
Australia - Mobile 0.07
Australia - Shared Cost Service 0.37
Fiji Island 0.68
Fiji Island - Mobile 0.667
French Polynesia 0.619
Guam 0.013
Marshall Islands 0.588
Micronesia 1.339
New Caledonia 0.501
New Zealand 0.029
New Zealand - Mobile 0.085
Northern Mariana Islands 0.127
Palau 0.661
Papua New Guinea 1.967
Papua New Guinea - Mobile 2.125
Papua New Guinea - Special Servic 1.703
Samoa 1.7
Solomon Islands 2.503
Solomon Islands - Mobile 2.503
Solomon Islands - Special Services 2.503
Tonga 2.175
Vanuatu 1.903
Satellite
Country or region Outbound price per minute (USD)
Satellite 20.013

A long code is a standard phone number (10-digit in many countries) used to send and receive voice calls and SMS messages. A long code is always required to send a voice message, but is not always required to send an SMS message as countries support different forms of origination identities for SMS.

For voice-enabled long codes, please refer to the pricing in the Pinpoint Console.

For SMS-enabled long codes, U.S. and Canada long codes can be purchased directly from the Pinpoint Console with the pricing shown. Long codes for other countries require that you open a Support Case . Pricing information will be made available to you at that time. Please see the Supported countries and regions page to learn more about SMS origination identity support by country.

10DLC is a 10-digit phone number used only in the United States. In order to use a 10DLC number you'll need to first register your company and create a 10DLC campaign through the Amazon Pinpoint console. Afterwards, you can associate a 10DLC number with your 10DLC campaign. For more information, visit our 10DLC page.

There are required registration and monthly fees associated with using 10DLC.

Company related fees:

  • Company registration: $4 one-time fee per company. If you resubmit your company (e.g. Company name, EIN), it will be assessed a $4 resubmission fee.
  • Company vetting fee: $40 one-time-fee per vetting request.

Campaign related fees:

  • 10DLC campaign registration: $50 one-time campaign activation fee required by T-Mobile. This fee will be postponed until further notice.
  • 10DLC campaign monthly: $10 per regular 10DLC campaign, $2 per low-volume 10DLC campaign.

Phone number related fees:

  • 10DLC phone number monthly: $1 per 10DLC phone number.

A toll-free is a 10-digit number used that begins with one of the following three-digit codes: 800, 888, 877, 866, 855, 844, or 833. Currently Amazon Pinpoint only supports SMS-enabled toll-free numbers in the United States. Toll-free numbers can be purchased on the Amazon Pinpoint console with a monthly lease price of $2.

Short codes are short number sequences (between 3 and 8 digits, depending on the country or region that the code is based in) for sending and receiving SMS messages. Short codes are easier to type and memorize than traditional phone numbers. In some countries, short codes will result in higher deliverability rates. You can purchase short codes for several different countries and regions directly through AWS. To request a new short code, or to obtain information about obtaining a short code in other countries and regions, create a case in the AWS Support Center. For more information, please visit our short code documentation. See pricing below for frequently requested countries.

 

Country One-time setup fee Monthly fee Estimated provision time **
United States $650 $995 12 weeks

Canada

$3,000

$995

16 weeks

United Kingdom

$0

$1,500

16 weeks

Japan

$1,750

$1,150

12 weeks

India *

$150

$300

3 weeks

China

$15

$15

3 week

Brazil

$7,100

$1,000

4 weeks


Others
Please open a support case for review

*Only supports ILDO traffic
**Provisioning time starts after: 1) All carrier-required information and documentation have been submitted, and 2) after carriers have no additional feedback or changes requiring to be made. The time does not start when the initial request was raised. Amazon will give feedback on your submission so that it complies with common carrier feedback. After the Short Code application has addressed all Amazon feedback on common carrier criteria, the application will be sent to the mobile carriers. Each individual mobile carrier will assess the application within their individual, and separate review/approval processes. Carriers can require additional information or request that you make changes to the Short Code application or provided mockups. Estimated carrier provision times are a guideline based on historical timelines, and are not guaranteed to apply to future registrations as some Short Codes might take longer to provision depending on use case and/or carrier feedback. Some mobile carriers have routine provisioning freezes and may extend and delay the carrier provisioning timeline, customers should confirm if their country has freezes during the timeframe of their registration to confirm impact to their timelines. Amazon does not have the ability to escalate or expedite Short Code provisioning timelines, the timeline is cumulative of each individual mobile carriers own distinct timelines and non-overlapping processes. Mobile carriers reserve the right to reject Short Code applications if they deem the program to be non-compliant, which can further delay provisioning times. Short Codes might be approved for use on some carrier networks before they're ready on others; however, the Short Code will not be provisioned to your account until all carriers have completed. All Short Code campaign use case additions, or modifications, need to be communicated to carriers via the Short Code application process, and can be subject to the same timelines. Not communicating changes to Short Code use cases can lead to Short Codes being suspended.

Note: When you create a short code request case, we send you information about the one-time and recurring charges for obtaining the short code in the countries or regions that you request. If you accept these charges, the fees associated with using short codes begin immediately. You're responsible for paying these charges, even if the short codes that you requested haven't been completely provisioned yet.

Amazon Pinpoint includes a One-Time-Password (OTP) feature. You can use this feature in your applications to authenticate your users during the sign-up process or when they log in. Amazon Pinpoint generates a 6- to 8-digit code, and sends the code as an SMS message. You can then call the Amazon Pinpoint API to verify that the code the user entered matches the code that was generated. You pay $0.045 for each successful OTP verification, in addition to the standard per-message price for sending SMS messages.

You can use phone number validate to improve the delivery rates of the SMS messages you send through Amazon Pinpoint. Phone Number Validate helps identify errors that often occur when your customers enter their phone numbers on web-based forms.

Phone Number Validate also provides important information about your customers’ phone numbers. For example, it can tell you if a phone number is a landline, a VoIP number, or a mobile number. You can use this information to make sure that you send messages using the right channel, either voice or SMS, for each customer.

You pay $0.006 for each Phone Number Validate request.

The Amazon Pinpoint Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails, such as poor IP reputation, suboptimal email content, and attempting to email users who have unsubscribed or bounced in the past.

The Deliverability Dashboard is available for a fixed price of USD $1,250 per month. This charge includes reputation monitoring for up to five domains and 25 predictive email placement tests.

Note: If you cancel your subscription before the end of a billing period, we continue to charge you for the remaining days in the billing period. However, we don't charge you for the next billing period.

You can monitor domains beyond the first five for an additional $25 per domain per month. Domain monitoring within the Deliverability Dashboard shows you your inbox placement rate, which is the percentage of emails that reach your users’ inboxes, and engagement rates for your domains across several major email providers. This information helps you quickly identify issues that could prevent your emails from reaching your customers.

The monthly charge also includes 25 predictive email placement tests. Beyond the included 25 tests, you can perform tests for an additional $10 per test. Predictive placement tests let you specify an email message and send it to real inboxes on dozens of major email services. They also show you how many of your messages arrived in recipients' inboxes, how many were marked as spam, and how many were not delivered at all.

You can lease dedicated IP addresses for sending email through Amazon Pinpoint. These IP addresses are reserved for your exclusive use. You pay $24.95 per month for each dedicated IP address that you lease.

If you lease a dedicated IP address in the middle of a month, we adjust the price for the first month based on the number of days remaining in the month.

If you decide that you no longer want to lease a dedicated IP address, we adjust the fee that you pay for the final month based on the number of days that have already elapsed in the current billing cycle.


Your application has an installed base of 100,000 users. Of those 100,000 users, 25,000 are active at the end of a calendar month. To increase engagement in the next month, you plan to engage with 55,000 users by sending notifications to both their push and email endpoints. A user can have up to 10 endpoints. Over the course of the month, each user will receive five push notifications and one email.

Your campaigns have the intended effect of increasing app engagement. As a result, you collect a total of 20,000,000 application usage and campaign events in a month.

In this scenario, you pay the following:

  • Monthly Targeted Audience (MTA) charges

There are 55,000 push notification endpoints and 55,000 email endpoints in your monthly targeted audience. You pay nothing for the first 5,000 endpoints, and $0.0012 per endpoint after that.

Total charge for MTA: (55,000 + 55,000 - 5,000 ) × $0.0012 = $126.00

  • Events collected charges

You collect 20,000,000 events. You pay nothing for the first 100,000,000 events each month.

Total charge for collected events: $0.00

  • Messages sent charges

You send 275,000 push notifications. You pay nothing for the first 1,000,000 push notifications each month.

You also send 55,000 emails. You pay $0.0001 for each email sent.

Total charges for messages sent: $0.00 + (55,000 × $0.0001) = $5.50

Total monthly charges

The total amount you pay in this example is the sum of your MTA charges, your events collected charges, and your messages sent charges.

Total monthly charges: $126.00 + $0.00 + $5.50 = $131.50

Your application has an installed base of 1,000,000 users. Of those 1,000,000 users, 300,000 are active at the end of the month. To increase engagement in the next month, you plan to engage with 250,000 users by sending notifications to both their push and email endpoints. A user can have up to 10 endpoints. Over the course of the month, each user will receive five push notifications and one email.

Your campaigns have the intended effect of increasing engagement with your app. As a result of this increase, you collect a total of 250,000,000 usage and campaign events in a month.

In this scenario, you pay the following:

  • Monthly Targeted Audience (MTA) charges

There are 250,000 push notification endpoints and 250,000 email endpoints in your MTA. You pay nothing for the first 5,000 endpoints, and $0.0012 per endpoint after that.

Total charge for MTA: (250,000 + 250,000 – 5,000) × $0.0012 = $594.00

  • Events collected charges

You collect 250,000,000 events. You pay nothing for the first 100,000,000 events each month, and $0.000001 per event after that.

Total charge for collected events: (250,000,000 – 100,000,000) × $0.000001 = $150.00

  • Messages sent charges

You send 2,500,000 push notifications (250,000 endpoints, x 5 campaigns, x 2 push notifications). You pay nothing for the first 1,000,000 push notifications each month, and $0.000001 for each push notification that you send after that.

You also send 250,000 emails. You pay $0.0001 for each email sent.

Total messages sent charges: ((2,500,000 - 1,000,000) × $0.000001) + (250,000 × $0.0001) = $1.50 + $25.00 = $26.50

Total monthly charges

The total amount you pay in this example is the sum of your MTA charges, your events collected charges, and your messages sent charges.

Total monthly charges: $594.00 + $150.00 + $26.50 = $770.50

Effective June 1st, 2021, Canada SMS outbound prices are as follows. Carrier fees will vary based on the type of number sending the message.