Communication channels

Amazon Pinpoint email, voice, push notification, and SMS channels offers deliverability and scale to reach hundreds of millions of customers around the globe.

Marketers and business users can orchestrate and run campaigns by using the web-based experience. They can also create multi-step campaigns with journeys by using a drag-and-drop, no-code experience in the Amazon Pinpoint console.

Developers and system integrators can use the Amazon Pinpoint REST API or AWS SDKs to utilize the same Amazon Pinpoint channels for message sending. Developers can also create custom channels in Amazon Pinpoint. Custom channels enables you to send messages through any service that has an API, including third-party services.


Building a large-scale email solution can be a complex and costly challenge for a business. Organizations have to build infrastructure, set up your network, warm up your IP addresses, and protect your sender reputation. Many third-party email solutions come with contracts, minimum charges, and up-front costs. With Amazon Pinpoint, you can start sending emails in minutes, and you only pay for what you use.


A majority of mobile phone users read incoming SMS messages almost immediately after receiving them. If you need to be able to provide your customers with urgent or essential information, SMS messaging may be the right solution for you. Businesses in a wide variety of industries can also use two-way SMS to keep their customers informed and engaged. For example, medical practices can send messages to their patients asking them to confirm their appointments.

Push notifications

If you need to send important or time-sensitive information to the users of your mobile apps, you can use mobile push notifications. Push notifications are one of the most affordable ways to reach customers around the world and across a wide variety of devices. Your customers don't even have to be using your app in order to receive mobile push notifications.

In-app Messaging

High-value actions are key to providing a good customer experience and improving business metrics within your product. In-app messaging allows targeted message sends displayed within mobile or web applications to drive these actions. A message is designed with pre-built template and customization options. This message is then targeted to customers based on attributes, such as purchase history, and displayed based on a customer action, such as cart abandonment.

Marketing messages

Send the right message to the right person at the right time by using Amazon Pinpoint for promotional marketing communication. To get started with marketing campaigns today, see the Amazon Pinpoint User Guide.

Audience segmentation

You can create segments based on either real-time data or static lists. Dynamic segments use real-time customer attributes, which ensures your data is always up to date — including results from previous campaigns. You can also create static segments by importing CSV or JSON files that contain existing first- or third-party customer data.

Templates and personalization

Create content that drives results. Create reusable content templates across all Pinpoint projects. Use attributes like name for basic personalization, or drive more dynamic content by integrating your templates with ML data models using Amazon Personalize. Amazon Personalize integrates real-time personalization and recommendation data natively in Amazon Pinpoint.


Specify schedules for Amazon Pinpoint campaigns, or set them up to execute when your customers perform specific actions in real-time. Send test emails to internal teams for quality assurance prior to starting your campaign, or perform A/B testing to determine the best possible content or time for your customer base.


With Amazon Pinpoint journeys, you can create multichannel and multi-step experiences for your customers. When you build a journey, you choose the activities that you want to add to each communications touch-point. These activities can perform a variety of different actions across channels, like sending an SMS to journey participants, then waiting a defined period of for a follow-up email.

Transactional messages

Transactional messages are on-demand messages that you send to specific recipients. You can use the Amazon Pinpoint API and the AWS SDKs to send transactional messages through email, push, SMS, or voice. You can also programmatically trigger a transactional message from a customer activity in a web or mobile applications. For example, you can automatically send a receipt when a customer makes a purchase or deliver a one-time password immediately after a customer requests it.

Learn more about communication channel APIs in the Amazon Pinpoint Developer Guide.


Learn more about analytics in the Amazon Pinpoint User Guide.

Mobile and web analytics

Understanding how your customers use your mobile and web applications is critical to improving your customer communications efforts and your products. Amazon Pinpoint collects usage attributes and metrics to help you identify trends in how customers are interacting with your applications. You can use this data to create both dynamic and static segments and take action in a campaign.

Transactional and campaign results

Amazon Pinpoint offers rich analytics related to the performance of your communications. Metrics like open rates, clicks, etc., on your campaigns and transactional messages allow you to understand historical trends and identify areas of improvement.


The deliverability dashboard helps you identify and address issues that could impact the delivery of the emails that you send. Increase the chances that the emails you send arrive in your customers' inboxes, instead of their junk mail folders.

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Amazon Pinpoint getting started tutorial
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Learn how to send an email campaign to a segment of customers by using the Amazon Pinpoint console.

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