Posted On: Nov 25, 2019

Today, Amazon Simple Email Service (Amazon SES) launched a new feature that helps customers avoid sending emails to addresses that previously resulted in a bounce or complaint event. Customers can use this feature to protect their sender reputations and to improve the delivery rates for their messages.

Unlike the global suppression list that’s already included with Amazon SES, the new account-level suppression list only applies to your Amazon SES account. As a result, you can query this suppression list, as well as add and remove addresses from the suppression list manually.

Maintaining a healthy sender reputation with email providers (such as Gmail, Yahoo, or Hotmail) can increase the likelihood that emails will arrive in recipients’ inboxes rather than in the spam folder. One way to maintain a positive sender reputation is to not send emails to invalid email addresses and uninterested recipients.

The account-level suppression list is available in the following AWS Regions: US East (N. Virginia), US West (Oregon), Europe (Dublin), Europe (Frankfurt), Asia-Pacific (Mumbai), and Asia-Pacific (Sydney). To learn more, see Using the Account-Level Suppression List in the Amazon SES Developer Guide.