Posted On: Jan 14, 2021

Amazon Pinpoint now provides customers additional filters to perform more granular segmentation. Amazon Pinpoint customers can now increase the level of campaign and message personalization by being able to reach more specific audiences. 

Granular segmentation helps marketers increase user engagement by allowing them to tailor the right messaging and campaigns to specific sub-groups based on their characteristics. Amazon Pinpoint provides comparative and time-based filters, unlocking more use cases for targeting and retargeting. These filters allow customers, for example, to define a segment of mobile users between the ages of 18 and 24 that joined after a certain date with a lifetime value of more than $500.  

When creating a segment, customers will now have access to additional segmentation filters including greater than, less than, between, before, and after. Customers can combine filters and create specific segments to build targeted and relevant campaigns that increase user engagement and marketing efficiency. 

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