Posted On: May 10, 2021
AWS Elemental MediaConvert now supports Kantar SNAP watermarking for mezzanine and OTT content delivery. With this feature, audio streams processed by MediaConvert can now be watermarked with unique identifiers that allow for audience measurement across a variety of playback and consumption methods. When enabled, the unique identifier and Kantar account details are transmitted to Kantar during processing to automatically register each piece of media into the audience tracking system. Once the content is watermarked and logged, viewership statistics can be used to make programming decisions, track advertisement exposure, and to guide content investment decisions using Kantar audience measurement technologies.
Kantar watermarking is priced as an add-on feature for MediaConvert on-demand jobs and is available at no extra charge for jobs running in Reserved Transcoding Slots (RTS). For details on pricing, please visit the MediaConvert pricing page.
Using MediaConvert, audio and video providers can easily and reliably transcode on-demand content for broadcast and multiscreen delivery. MediaConvert functions independently or as part of AWS Media Services, a family of services that form the foundation of cloud-based workflows and offer the capabilities needed to transport, transcode, package, and deliver audio and video.
To learn more, please visit the MediaConvert product page.