Posted On: Aug 5, 2021

Amazon Personalize now enables you to optimize personalized recommendations for a business metric of your choice, in addition to improving relevance of recommendations for your users. You can define a business metric such as revenue, profit margin, video watch time, or any other numerical attribute of your item catalog to optimize your recommendations. Amazon Personalize automatically learns what is relevant to your users, considers the business metric you’ve defined, and recommends the products or content to your users that benefit your overall business goals. 

Configuring an additional objective is easy. You select any numerical column in your catalog when creating a new solution in Personalize via the AWS console or the API, and you are ready to go.

Amazon Personalize enables  you to easily add real-time personalized recommendations to your applications without requiring any ML expertise. Visit Amazon Personalize to get started.