Posted On: Jun 6, 2022

Amazon Personalize has extended support for unstructured text in six new languages - Spanish, German, French, Portuguese, Chinese (Simplified and Traditional) and Japanese. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations – no ML expertise required. Last year, Amazon Personalize launched support for unstructured text in English which enabled customers to unlock the information trapped in their product descriptions, reviews, movie synopses or other unstructured text to generate highly relevant recommendations for users. Amazon Personalize is now extending this support to unstructured text in six new languages allowing customers with global catalogues to use this feature. Customers provide unstructured text as a part of their catalogue and, using state-of-the-art natural language processing (NLP) techniques, Amazon Personalize automatically extracts key information about the items and uses it when generating recommendations for your users.

Amazon Personalize enables you to personalize your website, app, ads, emails, and more, using the same machine learning technology as used by Amazon, without requiring any prior machine learning experience. To get started with Amazon Personalize, visit our documentation.