Posted On: Jan 26, 2023

We are excited to announce that Amazon Personalize now provides analysis on your data to make onboarding easier than ever. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations – no ML expertise required. Amazon Personalize trains custom models for each customer using their unique data. With this launch, Amazon Personalize now analyzes the data you provide and offers suggestions to assist you in improving your data preparation.

The performance of personalization systems depends on providing models with high quality data about users and their interactions with items in your catalog. By identifying potential data deficiencies and providing suggestions to assist customers with remediation, Amazon Personalize makes training performant models easier and reduces the need for troubleshooting.

Generating insights on your data is easy. Simply visit the Amazon Personalize console, open a Dataset from within your Dataset groups, and then choose “Data analysis.“

Amazon Personalize enables you to personalize your website, app, ads, emails, and more, using the same machine learning technology used by Amazon, without requiring any prior machine learning experience. To get started with Amazon Personalize, visit our documentation.