Category: AWS Marketplace

ASAPP, an AWS Advanced Partner, provides AI-powered solutions for customer service. Founded in 2014, ASAPP helps transform contact centers by automating tasks, assisting representatives, and improving customer experience. Their GenerativeAgent platform handles complex conversations while maintaining enterprise-level performance and safety standards. This blog explains how ASAPP’s GenerativeAgent platform, built on AWS infrastructure, combines cloud capabilities with specialized AI to transform customer service operations.

We’re excited to bring you AWS re:Invent 2025 both in-person and virtually! The conference is December 1 – December 5 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. To help you prepare, we curated a list of key re:Invent information for AWS Partner and AWS Marketplace communities.

AWS Generative AI Innovation Center (GenAIIC) launches the Partner Agent Factory (PAF), a pioneering co-innovation program designed to accelerate the development of enterprise-grade, production-ready AI Agents and Tools with our Partner Innovation Alliance (PIA) partners. PAF provides immersive expert guidance and support, empowering PIA partners to build end-to-end AI solutions that meet dynamic business requirements. Customers benefit from the combined expertise of GenAIIC’s proven methodologies and PIA partners’ industry knowledge, available through AI Agents and Tools on AWS Marketplace.

The rapid adoption of generative AI tools by employees is revolutionizing workflow efficiency and productivity across industries. The workforce usage of public AI models requires unique security considerations that traditional approaches struggle to address. This post delves into how SurePath AI empowers organizations to navigate these challenges, implementing robust security frameworks for Gen AI adoption. We will see how SurePath AI enables safe innovation while helping protect sensitive data, and maintaining regulatory compliance.

Over the past few years, no-code and low-code platforms have revolutionized software development. As AI assistance becomes commonplace, organizations seek tools that bridge the gap between vision and execution. Zendesk App Builder, powered by Amazon Bedrock and built on AWS, offers a solution that allows customers to create custom apps that extend Zendesk’s capabilities to meet unique customer service needs.

Decentralization of work and infrastructure in hybrid environments is leading to identity and access management challenges due to lack of centralized visibility and governance. In this blog, let’s learn how customers can solve these challenges and enhance their identity governance and security with Cisco Duo Identity Federation and advanced access management features. Cisco Duo seamlessly integrates with AWS IAM Identity Center and other identity sources and acts as an identity aggregator that efficiently routes user authentication to appropriate sources. This integrated solution delivers both improved security with end-to-end phishing resistance and AI-driven identity intelligence, and a simplified user experience through passwordless authentication.

Technology Innovation Institute (TII), an AWS Partner in the Middle East, advances privacy-preserving AI with their enhanced Federated Learning solution, PetalGuard. The solution enables organizations to collaborate on AI model development while maintaining strict data privacy and regulatory compliance. Learn how PetalGuard this development exemplifies TII’s position as a leading technology innovator in the Middle East and demonstrates the value of our strategic collaboration in delivering cutting-edge solutions for privacy-preserving AI development.

AWS Marketplace announces AI Agents and Tools, offering hundreds of agent solutions including pre-built agents, agent tools, and professional services to help enterprises adopt and govern autonomous systems. Partners can now leverage new API-based and container-based delivery methods to package and scale their AI agent solutions directly to AWS customers.

While cloud adoption accelerates, many industries still rely on legacy systems for critical workloads. This blog explores how Solace’s PubSub+ facilitates cloud migrations using the Strangler Fig pattern and a data-first approach. PubSub+ enables seamless, real-time data movement across hybrid environments, helping enterprises modernize without disrupting business continuity. Learn how this IDC-recognized event-driven solution addresses key migration challenges.

Discover how Superna Defender helps protect your AWS cloud storage from ransomware and cyber threats. Learn about real-time monitoring, threat detection, and automated recovery features that safeguard your Amazon S3 and Amazon FSx for Windows File server storage resources while maintaining compliance with cybersecurity frameworks.