AWS for M&E Blog
Category: Compute
How Prime Video delivers AI-powered real-time insights for NASCAR fans
In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]
EngineLab drives a new era of cloud-based content production with AWS
In a rapidly evolving media and entertainment landscape, agility and scalability are essential. As studios navigate industry volatility and increasingly distributed creative teams, cloud-based workflows are no longer a futuristic concept—they’re a competitive advantage. The founders of EngineLab, which launched early 2025, recognized the growing need for industry-specific expertise in cloud transformation for studios. Now, […]
Edit in the cloud: Nine Network modernizes edit suites with AWS
This blog was co-authored by Jun Ye, Graphics and Automation Technology Manager of Nine Network. When Nine Network (Nine) faced the dilemma of aging edit suites and mounting hardware costs in their Brisbane studios, they didn’t just see a problem—they saw an opportunity. The traditional approach would have been straightforward: replace hardware (server, processor, memory, […]
CoStar Group reduces costs by 80% using AWS Elemental MediaConvert
This blog is co-authored by Mark Osborn, Principal Software Engineer at CoStar Group. Seeking greater control over their video transcoding capabilities while reducing costs and enhancing quality for their customers, CoStar Group embarked on a transformative solution. Let’s dive into how CoStar brought their video transcoding and distribution backends in house using Amazon Web Services […]
Deep packet inspection for securing high-value streaming content in the cloud
Today’s streaming platforms handle both high-value media, like premium sports, and confidential information, such as enterprise video communications. This evolution requires that the underlying infrastructure be protected with enterprise-grade security. Streaming is now essential infrastructure for businesses far beyond traditional media. It powers critical operations across industries, including secure financial announcements, HIPAA-compliant telemedicine, global manufacturing […]
Reach plc delivers impactful journalism with AI driven Guten powered by AWS
This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]
Bundesliga Data Story Finder: Delivering fans the stories they love
Football is about passion and broadcasters use storytelling to transmit their football passion to the fans. Every moment, or insight, of a match could turn into an iconic story. Being able to extract meaningful insights from football’s ever-growing data landscape continues to intensify. Capturing event data for significant moments in the game (such as shots, […]
Racing against time: How SRO Motorsports cut inspection time by 83% with AWS
In the high-octane world of racing, precision and fairness are non-negotiable. SRO Motorsports America (SRO), the organization behind GT World Challenge America, partnered with Amazon Web Services (AWS) Professional Services to revolutionize how race car compliance is verified—transforming a 90-minute manual process into an automated system that takes less than 15 minutes. This collaboration not […]
Automating audio editing and transcoding using AWS
Audio editing and transcoding are crucial processes for content creators, broadcasters, and media professionals who need to convert audio files from one format to another and automate basic audio editing tasks. With Amazon Elastic Transcoder scheduled for deprecation, in November, 2025, it is important to understand the alternatives for implementing audio-only workflows in Amazon Web […]
Enabling real-time audio using multicast on AWS
This blog was coauthored by Patrick McCoy, Chief Product Officer of swXtch and John Schur, President at Telos Alliance TV Solutions Group. Reliable, low-latency solutions are critical in the media and entertainment industry. This is especially true for intercom systems serving live production teams working across multiple locations. Producers, directors, camera operators, audio engineers, roving […]