AWS for M&E Blog
Category: Compute
How the NBA and AWS built an AI system to measure what actually wins basketball games
Traditional basketball statistics capture what happened—points, rebounds, assists—but miss the context that determines game outcomes. A missed shot that draws three defenders and creates an open corner three-pointer generates zero points for the passer in the box score yet fundamentally shifts win probability. A rebound is a rebound in the box score, whether it’s a […]
Schedule AWS Elemental MediaLive channel operations with AWS EventBridge
Live streaming helps businesses engage global audiences with low latency. Cloud-based streaming costs less up front than traditional broadcasting and scales to match your needs. By using serverless Amazon Web Services (AWS) services, you can automatically scale resources to match your exact streaming needs, spinning up channels for major events and efficiently cleaning up afterwards. […]
ARD ensures content provenance with C2PA and AWS
This blog post was co-authored by Martin Grohme, Streaming Architect, WDR. The digital age has brought unprecedented challenges in verifying the authenticity of media content. ARD, Germany’s leading public broadcaster, faced a critical challenge: how to guarantee the authenticity of their video content in an era where digital manipulation and misinformation are rampant. The broadcaster […]
Optimizing TV and radio media buying using SmartSpot360 on AWS
This blog post was co-authored by Jhon Valencia (SVP of Technology & Data), Preston Porter (Vice President of Operations), and Claire McCue (Director of Marketing) at BMG360. When you depend on high-volume lead generation, media buying efficiency directly impacts revenue and scalability. However, as campaigns expand across channels, optimizing traditional media (like TV and radio) […]
Warner Bros. Discovery Sports engages fans using scaled audio data analysis on AWS
This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. Feed latency and marker accuracy are two critical challenges in live sports broadcasting. Warner Bros. Discovery (Nasdaq: WBD) has developed a solution to tackle both as it […]
Hawk-Eye Innovations Powers Real-Time Sports Data with Flink and Amazon MSK
This blog is co-authored by Brent Evans, Gergely Jahn, Alex Manning, and Marco Lorenzi, from Sony Sports Businesses. The world of professional sports has entered a new era where continuous data streams power every aspect of the game from officiating to fan engagement. The real-time tracking technology of Hawk-Eye Innovations, a Sony-owned company and AWS […]
Recording mobile video to Amazon S3 using Amazon Kinesis Video Streams
Ensuring you have reliable video capture and storage when one of your recording devices fails or loses connectivity remains a challenge. We will demonstrate how to build a resilient video streaming solution using Amazon Kinesis Video Streams to automatically back up video to Amazon Simple Storage Service (Amazon S3). It will verify footage is not […]
ETS-Wheebox enhances online exam security with Amazon IVS real-time streaming
In today’s connected world, many tasks previously accomplished in-person are now done remotely over the internet, from education and training, to work and medical appointments. Offering a secure platform for online exam administration, education technology provider Educational Testing Service (ETS)-Wheebox supports nearly three million exams each year and is growing fast. With an infrastructure built […]
CBC/Radio-Canada documents video authenticity with Content Credentials on AWS
The CBC/Radio-Canada is Canada’s national public broadcaster, providing a range of programming through its websites, streaming services, podcasts, television and radio. With the rising danger of AI-created deepfakes and the erosion of trust in media, CBC/Radio-Canada needed a way to demonstrate the authenticity of its videos to maintain the confidence of the Canadian public. The […]
Real-time storytelling: The AWS architecture behind Formula 1® Track Pulse
On a FORMULA 1® (F1) race day, broadcasts face a significant challenge: identifying the most impactful stories for fans amidst the complex, fast-paced action on the track. F1 cars generate 1.1 million telemetry data points every second, from 300 sensors on each of the 20 race cars. Helping production teams quickly pinpoint and narrate the […]









