AWS for M&E Blog
Category: Amazon EC2
Virtual production on the cloud: Grup Mediapro unleashes creativity with AWS
This blog was coauthored by Emili Planas, CTO and Operations Manager at Grup Mediapro and Isaac Bergadà, Virtual Production Lead Manager at Grup Mediapro. The Media & Entertainment industry is undergoing a significant shift. Within this landscape, virtual production has gained significant traction. Mediapro Virtual Production embarked on a challenging journey to harness the power […]
Snap optimizes Bitmoji rendering with NVIDIA L4 and Amazon G6 Instances
This blog was co-authored by Wenzhou Wang, Tech Lead, Bitmoji at Snap Inc. Snapchat’s Bitmoji allows users to create personalized avatars that mirror their appearance and style, adding a unique, expressive dimension to their online interactions. With millions of rendering requests generated every minute across Chats, Stories, and AR experiences, Snap needed an infrastructure capable […]
Juno FX redefines the future of VFX production in the cloud
In just two years, visual effects (VFX) studio Juno FX has reimagined content creation in the cloud while breaking fresh ground in entertainment production. Its modest team of artists and developers can now compete with much larger studios thanks to Orion, the startup’s software-as-a-service (SaaS) platform developed by sister company Juno Innovations. Built entirely on […]
Disc Golf Pro Tour boosts fan engagement and drives viewership with AWS
In December 2023, the Disc Golf Pro Tour (DGPT) successfully completed its migration to Amazon Web Services (AWS), overcoming a variety of challenges with its previous over-the-top (OTT) provider. This transition enabled DGPT to enhance performance, gain valuable data insights, and scale seamlessly. With the support of the AWS Migration Acceleration Program (MAP), the AWS […]
Hornet supercharges render capacity with AWS
Crafting imaginative creative for major advertising agencies, global brands, and entertainment companies requires an unbounded imagination. It demands the kind of creativity that Hornet has showcased for more than 25 years across its live action, visual effects (VFX), stop motion, motion design, 3D, cel animation, and brand strategy work. As the studio has continued to […]
Blur Studio’s Secret Level unlocks cloud rendering with AWS
Secret Level is a new adult-animated anthology series featuring original stories set within the worlds of some of the world’s most beloved video games. From the creative minds behind LOVE, DEATH + ROBOTS, each of the episodes is a celebration of games and gamers. Secret Level is created by and executive produced by Tim Miller. […]
AWS brings generative AI to NFL’s My Cause, My Cleats campaign to power purpose-driven design
See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]
Animaj accelerates 3D pipeline to streamline kids’ animation with AWS
In less than three years, French startup Animaj made a name for itself in media production for kids. The company, founded in 2022, specializes in transforming intellectual property (IP) into bite-sized programming for 2-9 year-olds around the world. Animaj taps 3D animation vendors to deliver content for Pocoyo, Kidibli, Hey Kids, and Rabbids Invasion. It […]
AWS, BBC, Adobe, and others introduce open source framework for fast-turnaround media workflows at IBC 2024
At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]
Monitor HLS and DASH live streams using a canary monitor
Introduction Monitoring adaptive bitrate (ABR) media workloads requires attention to detail to provide a successful viewing experience. Keeping an eye on the health of the origin servers, confirming video and audio quality, and analyzing data reports from players are common monitoring tactics. However, issues such as manifest non-compliance, staleness, incorrect ad-break decorations, or missing data […]