Category: Amazon EC2

Authored by Greg Holick, Vice President of Product at Cloudsoda.io. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. The media and entertainment content production process is highly orchestrated. It encompasses establishing the creative vision, scouting shoot locations, […]

Today, we introduce the Amazon Web Services (AWS) Reference Architecture for Virtual Production with Epic Games’ Unreal Engine. AWS customers, when challenged with building the right architecture for virtual production, can follow the best practices outlined in this post. This reference architecture is built with security, agility, and operational excellence in mind. AWS Reference Architecture […]

Multidisciplinary creative studio Nice Shoes provides end-to-end content production services across media formats and platforms. With several locations throughout North America, the independent client-focused outfit is headquartered in the heart of New York City, where a modest technology staff of four keeps each facility running efficiently through even the most demanding projects using Amazon Web Services […]

In our second installment of Edit in the Cloud series, we covered getting started with virtual workstations powered by Amazon Elastic Compute Cloud (Amazon EC2)—a web service that provides secure, resizable compute capacity in the cloud—to meet the needs of creative workloads (for example, Blackmagic Design’s DaVinci Resolve) for media and entertainment (M&E). In this […]

Global creative production studio Taylor James provides the artistic firepower behind mesmerizing short form content for some of the world’s most recognizable brands, including luxury automakers, consumer packaged goods, and technology companies. Embracing a multidisciplinary approach, the awarding-winning Taylor James team spans locations in New York, Los Angeles, London, and Mexico City, and draws from a […]

After doubling its team over the past year, CG studio PLAYSENSE is working to continue expanding by leveraging Amazon Web Services (AWS) for cloud-based rendering, and preparing to move more of its pipeline to the cloud. Founded as part of The Agency of Wargaming, the studio’s award-winning work spans aesthetics and genres, such as the […]

Digital publisher BurdaForward, an arm of Hubert Burda Media, is an online publisher with 800 employees and locations in eight German cities. Its brands include the Focus Online News portal, Digital Tech Site Chip.de, Lifestyle Magazine Bunte.de and many others, reaching more than 21 million unique users each month. BurdaForward sought to update its infrastructure […]

Discovery, a global media company that delivers more than 8,000 hours of original programming in nearly 50 languages to 220 countries and territories each year, needed to innovate its playout system infrastructure. The cost and time required to upkeep the company’s on-premises software made it difficult to grow and innovate. Discovery reduced its on-premises server […]

Momentum for live production in the cloud has grown, accelerated by an unprecedented demand for remote workflows in 2020 and 2021. For the live production community to fully realize the benefits and scalability of the cloud, however, there are challenges to overcome. One such barrier today is that a large majority of standard tasks – […]

Wynk Music is an audio streaming service under the Airtel Digital brand in India, with 72 million monthly active users. Wynk generates about 4 TB of data a day, including data around how long users are listening and what users are listening to, which soon led to complex data infrastructure and soaring compute costs. Using […]