AWS for M&E Blog

Category: Amazon EC2

AWS is How: The Globe and Mail delivers personalized news content recommendations

In the information age, it seems like there’s an unending amount of digital media online. With millions of forums, blogs, and gossip sites permeating the internet, you want to be certain that the news sources you trust are relevant, reliable, and accurate. Since 1844, The Globe and Mail (The Globe) has covered business, politics, sports, […]

Pixomondo puts AWS at core of multi-stage setup for virtual production studio

Global creative studio Pixomondo (PXO) has a well-earned reputation for producing high-end visual effects (VFX), having collected a trove of prestigious industry awards over the past two decades, including an Academy Award and several Emmy and Visual Effects Society (VES) Award wins. In a state of perpetual reinvention, the company has experimented with different tools […]

How virtual workstations are reshaping talent acquisition and production workflows

A look at how cloud technology and remote access solutions provided by AWS and Leostream set creative studios up for post-pandemic success “The show must go on,” is a mantra for anyone working in sports, news, lifestyle, and entertainment. Bringing a production, TV series, or broadcast event to life relies heavily on technology that can […]

RushTix inspires nonstop laughter with Amazon IVS

Virtual comedy platform uses scalable, low-latency live stream technology Serious about comedy since its formation in 2015, RushTix transformed its in-person show ticketing hub into a robust virtual comedy streaming platform used by the likes of Patton Oswalt, Sarah Silverman, Jeff Dunham, John Cleese, and more as the pandemic shuttered comedy venues worldwide. Initially a […]

TBS develops live broadcast-ready remote appearance tool on Amazon Chime SDK in three months

Tokyo Broadcasting System Television, Inc. (TBS) offers a wide range of services including TV broadcasting, video distribution, film production, and cultural projects. When the pandemic effectively halted in-person studio appearances and guests had to be remotely incorporated into live programs, the company sought an alternative to pre-existing video conferencing solutions, which couldn’t meet its high-quality broadcasting […]

Case Study: Magnetic Asia keeps entertainment alive with live streaming services on AWS

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on Amazon Elastic Compute Cloud (Amazon […]

Color in the Cloud: Motion picture and television color grading and finishing on AWS with Baselight

Motion picture and television workloads that require high-fidelity color monitoring such as color grading, VFX compositing, digital intermediate, finishing, and master quality control have typically been precluded from running in the cloud due to the traditional 8-bit 4:2:0 sRGB color space limitations of pixel streaming clients such as Teradici’s CAS and AWS NICE DCV (NICE […]

Introducing Autodesk Flame on AWS

Marking a major milestone for an application celebrating it’s 30th anniversary that was once only available on dedicated hardware, Autodesk has enabled Flame 2023 to run on Amazon Web Services (AWS). Autodesk ® Flame ® provides high-end 3D visual effects (VFX), finishing and color grading software used across advertising, and episodic and feature film VFX […]

AWS holds second CDI interoperability workshop for highest-quality live video production

AWS Media & Entertainment (M&E) customers continue to seek ways to re-invent their businesses to be more flexible and efficient in a rapidly changing media environment. Cloud processing and distribution of file-based media are now mature workloads; however, the cloud-based production of the highest value live content is a relatively new concept. Many large broadcast […]

Alt text: New checksum options include SHA-256, SHA-1, CRC32 and CRC32C

Building scalable checksums

Customers in the media and entertainment industry interact with digital assets in various formats. Common assets include digital camera negatives, film scans, post-production renders, and more, all of which are business-critical. As assets move from one step to the next in a workflow, customers want to make sure the files are not altered by network […]