AWS for M&E Blog

Category: Amazon DynamoDB

Powering Fan Engagement for Racing Events with Amazon Location Service

For race organizers and sports teams, providing near real-time participant tracking across vast distances has traditionally required extensive physical infrastructure. With Amazon Location Service, you can now deliver immersive fan experiences by tracking athletes from motorsports to marathons at scale in the cloud. Whether it’s motorsports, cycling, running, or sailing, knowing participants’ locations in near […]

AWS, BBC, Adobe, and others introduce open source framework for fast-turnaround media workflows at IBC 2024

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

Maple Leaf Sports & Entertainment gains an edge with an assist from AWS

This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]

How Warner Bros. Discovery uses audio analysis to improve data accuracy and enrich the fan experience

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]

On-screen computation time using machine learning tools from AWS

For linear broadcast television, it is common to rerun successful programs to fill available time slots. Often, episodes may need to be edited down and, at times, entire scenes may need to be removed to conform to an allotted time slot. This creates complexity because under a particular type of contract, artists have performance rights […]

Engage online sports fans with live event commentary using generative AI on Amazon Bedrock

Live sports online streaming is a fast-growing market, forecast to grow from USD $18.6B in 2021 to USD $93.1B by 2027, a compound annual growth rate of 24.64% from 2022 to 2030. Sports streaming platforms continually advance, employing diverse strategies to delight users and enrich viewer engagement. These tactics encompass extended statistics and match facts, augmented […]

Behind the scenes: AWS real-time architecture for Bundesliga Match Facts

This blog was co-authored by Alexander Smirnoff, Senior Cloud Applications Developer, and Kirill Serykh, Data Scientist, from Sportec Solutions AG. Figure 1: Bundesliga Match Facts showing real-time in-game statistics Bundesliga, Germany’s premier football league, uses Amazon Web Services (AWS) to deliver near real-time statistics and in-depth in-game insights called Bundesliga Match Facts (BMF). These statistics […]

Summarization Featured Image

Video summarization with AWS artificial intelligence (AI) and machine learning (ML) services

Publishers and broadcasters recognize that short video clips are effective in gaining attention from younger viewers, many of whom are enthusiasts of short form content on platforms like TikTok. If companies in traditional M&E industries can efficiently generate short video clips from original content and distribute them across various social media platforms such as Facebook, […]

How FOX teamed up with AWS for AI-powered highlights

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]

Photo of judges on "X-Factor”,the award-winning TV music competition

Sky Italia improves performance, lowers costs 84 percent by insourcing its voting platform for live TV productions with AWS

Sky Italia is one of Europe’s leading media and entertainment companies and the largest pay TV provider in Italy. One of the biggest draws to the service is “X-Factor,” the award-winning TV music competition. A key part of the show is that the home viewing audience votes for their favorite performers, with the results tabulated […]