Category: Generative AI

This blog post was co-authored by Thomas Kramer, DIGIBASE. As video consumption habits evolve, audiences now engage with content across various platforms and formats, especially on social media. To reach more viewers, media companies and content owners are providing near real-time highlights of live events on social platforms to maximize ad profits, as well as […]

This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]

Sports broadcasters face an ongoing challenge: how to deliver compelling stories while managing vast amounts of real-time and historical data during live events. For mountain bike racing commentators, this means processing information about hundreds of athletes, multiple race configurations, and constantly changing conditions—all while keeping viewers engaged in real-time. We’re excited to share how Warner […]

When it comes to streaming, audiences have a wide selection at their fingertips. With so many options available to customers, a key differentiator when considering where to watch content is often the user experience. Prime Video continuously strives to provide the best streaming experience possible, from helping customers find the perfect movie (or the next […]

As the world’s premier creative gathering, Cannes Lions draws thousands of professionals from the advertising, marketing, media & entertainment, and consumer goods industries. Amazon Port returns to Cannes Lions, converging creativity, innovation, and culture to redefine the future of storytelling. Amazon Web Services (AWS) is excited to welcome our customers and partners to discover how […]

As audiences around the world watch and engage with content in new ways, Banijay Entertainment wants to ensure it remains nimble and responsive to new opportunities. With this in mind, the content powerhouse is undertaking a digital transformation with the help of Base Media Cloud (base) and Amazon Web Services (AWS). The aim is to […]

More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, Amazon Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]

Scaling content globally is no longer optional—it’s urgent. Audiences expect fast, seamless access to high-quality content in their native language. Studios face rising expectations, tighter timelines, and increasingly complex compliance demands. Yet, getting content to global audiences—quickly, locally, and authentically—is harder than it looks. This is where AI is transforming the game. Deepdub provides a […]

The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the […]

As live cloud production (LCP) workloads gain more momentum, customers want to deploy, integrate, and scale their systems more easily while gaining workflow observability. This includes gaining insights into the infrastructure, exposing meaningful application metrics, and monitoring their media assets in the cloud with comparable operational familiarity to their on-premises deployments. To help partners and […]