AWS for M&E Blog

Category: Sports

How Swimming Australia uses machine learning for real-time training pool analytics with AWS Panorama

In this blog post, we explore how Swimming Australia uses AWS Panorama from Amazon Web Services (AWS) to perform real-time computer vision (CV) inference at the edge with state-of-the-art computer vision models. We describe how to integrate an end user application with AWS Panorama along with the rationale for design strategies and their impact. This solution features services such as AWS Panorama for machine learning (ML) at the edge, Amazon Simple Queue Service (Amazon SQS) for messaging, Amazon Kinesis Video Stream for video streaming, and AWS App Runner for the end user application.

NHL breaks the ice with cutting-edge live cloud production powered by AWS

Live sports production has followed the same formula for decades. To send broadcasts out to fans, production teams have relied on massive production trucks to distribute game feeds from arenas to a fixed control room with workstations and production gear. The National Hockey League (NHL), one of the biggest sports leagues worldwide, is shaping the […]

Warner Bros. Discovery Sports implements further live cloud-based production using AWS

Warner Bros. Discovery (WBD) Sports Europe, a group of television networks including TNT Sports and Eurosport, broadcasts a wide range of sports coverage across the continent, including some of the world’s most watched events. Starting several years ago, WBD Sports decided to take bold steps to migrate its legacy media workflows to the cloud, which […]

Streamlined sports: Empowering youth athletes through live streams, highlights, and AI with IOIO and AWS

HiLYTE is an all-in-one digital platform dedicated to creating premier digital experiences through grassroots sports events and seasons. The company aims to make better technology available for all youth sporting organizations by creating contextual, personalized experiences using thousands of pieces of media. Providing an end-to-end digital ecosystem for participants and spectators in two of the […]

Dyn Media streamlines sports viewing for fans with AWS

Catching the action of a European football (or soccer) match is easy today, with no shortage of available streaming platforms and services to watch players from all leagues go head-to-head. Yet, when it comes to other sports—like handball, basketball, volleyball, hockey, and table tennis—fans have fewer options. To level the playing field for these enthusiasts, […]

New Zealand Cricket taps Imagen and AWS to score big with fans and partners

Cricket’s fanbase is burgeoning worldwide, especially with the sport returning to the Summer Games in 2028 for the first time since 1900. While the bat-and-ball game is popular in the UK, Australia, India, and South Africa, New Zealanders have also developed a passion for it, thanks to efforts by New Zealand Cricket (NZC). This governing […]

Engage online sports fans with live event commentary using generative AI on Amazon Bedrock

Live sports online streaming is a fast-growing market, forecast to grow from USD $18.6B in 2021 to USD $93.1B by 2027, a compound annual growth rate of 24.64% from 2022 to 2030. Sports streaming platforms continually advance, employing diverse strategies to delight users and enrich viewer engagement. These tactics encompass extended statistics and match facts, augmented […]

Advancing Next Gen Stats: 2024 Big Data Bowl analyzes tackling performance across the NFL

If you’re a professional or aspiring amateur data scientist, the Big Data Bowl should be on your radar. This annual competition, now in its sixth year, provides an open platform for engineers, data scientists, students, and analytics enthusiasts worldwide to get involved in football analytics—whether or not they have any sports experience. The Big Data Bowl […]

Building a Digital Athlete: Using AI to rewrite the playbook on NFL player safety

Just as National Football League (NFL) players train and practice to constantly improve, the NFL continually seeks new ways to make the game safer for its players, and more exciting for fans. A key element of this effort is development of the Digital Athlete, a joint effort between the NFL and Amazon Web Services (AWS) […]

Behind the scenes: AWS real-time architecture for Bundesliga Match Facts

This blog was co-authored by Alexander Smirnoff, Senior Cloud Applications Developer, and Kirill Serykh, Data Scientist, from Sportec Solutions AG. Figure 1: Bundesliga Match Facts showing real-time in-game statistics Bundesliga, Germany’s premier football league, uses Amazon Web Services (AWS) to deliver near real-time statistics and in-depth in-game insights called Bundesliga Match Facts (BMF). These statistics […]