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A new Amazon IVS integration makes it possible to enhance live streaming experiences with Snap AR Augmented reality (AR) is transforming modern communication, with over 250 million Snapchatters using augmented reality to communicate with their friends every day on average. Even more telling, around 75 percent of the global population and nearly all smartphone users […]

This blog post was co-authored by Ankit Baphna (Partner Engineer), Arash Pessian (Partner Engineer), Brooke DeWitt (Senior Product Strategy & Product Marketing Manager), and Michael Mase (Partner Engineer) at Snap. Introduction Live streaming has revolutionized the way we connect, share, and consume content. From gaming to shopping, fitness to education, live stream creators have become […]

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]

Within the media and broadcast industry there is an incumbent need for broadcast operators to maintain visibility of video workflow health and performance. AWS Elemental MediaLive is a broadcast-grade live video processing service that creates high-quality streams for delivery to broadcast TVs and internet-connected devices.  MediaLive has a rich set of alerts, Amazon CloudWatch Events and […]

This post is authored by Devin Pleuler, Senior Director of R&D at Maple Leaf Sports & Entertainment (MLSE), and Ari Entin, Principal of AWS Sports Marketing Communications. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.  Introduction In […]

Recognizing the individuals, organizations, and innovative products/services promoting conservation and reusability of natural resources and fostering economic and social development, the first-ever Excellence in Sustainability Awards were handed out yesterday during the 2023 National Association of Broadcasters Show (NAB) in Las Vegas, NV. A proud partner of the event and a company dedicated to net-zero […]

Introduction Monetizing content with commercials is an essential way for broadcasters to increase revenue. Broadcast content is segmented with markers defining advertising breaks and ad windows. These ad markers are used to insert commercials for display to viewers. After an initial live broadcast, recorded content can be further monetized by using previously aired commercials or […]

The stakes run high when producing and delivering daily news for UK media stalwarts like Independent Television News (ITV), Channel 4, and Channel 5, making technological innovation a priority at Independent Television News (ITN). The award-winning production company services these clients, among others, in bringing live news and events, documentaries, sports matches, and other digital […]

AWS Media & Entertainment Symposium 2023, Kings Place, London, 8th February After engaging with customers and partners exclusively online since 2019, it was incredibly rewarding to hold the annual AWS M&E Symposium in person in 2023. Over 300 customers and partners joined Amazon Web Services (AWS) in London for a day of knowledge sharing, trend […]

This week at AWS re:Invent in Las Vegas, Academy Award-winning producer Jon Landau and the Executive VFX producer at Wētā FX, David Conley, joined Amazon Web Services (AWS) to discuss “Emerging Tech Trends in the Entertainment Industry”. Panelists from AWS included Gretchen Libby, Director of Visual Compute, Nina Walsh, Media & Entertainment Business Development Leader, […]