Home  /  AWS for Data  /  ...


Reinvent your business with data

Make better, faster decisions, create new experiences, and optimize your business with the power of data and machine learning on AWS

Innovate with the right tools for the job

Build a data strategy that grows with you using the most comprehensive set of data capabilities for any use case or business outcome.

Easily connect all your data

Quickly and easily connect to and act on all of your data no matter where it lives with integrated data services and zero-ETL features.

Govern data, end-to-end

Control where your data sits, who has access to it, and what can be done with it at every step of the data workflow.

Put your data to work

Want to do more with your data but not sure where to start? Explore the top data-driven use cases to improve business outcomes. 

Rocket icon

Make better, faster decisions

Foster a data-driven culture and democratize access to data and insights.

Thumbs up icon

Improve customer experience and loyalty

Create a 360-degree customer view to better understand your customers and offer hyper-personalized experiences. 

Computer icon with human icon next to it

Build future-proof applications

Build intelligent and scalable applications on a modern data infrastructure to quickly innovate to support your growing data needs and customer demands. 

Three boxes icon

Reinvent your supply chain

Increase agility, get end-to-end visibility, and improve resiliency.

Laptop icon

Reduce fraud

Accurately detect and prevent online fraud to reduce revenue losses and provide a frictionless customer online experience while adapting to changing threat patterns. 

Money icon

Optimize costs

Reduce the costs of putting your data to work while also uncovering new cost-saving opportunities.

6 Essential Data-Driven Use Cases for Leaders

Explore how organizations are putting their data to work to drive business outcomes, such as improving customer experience and making better, faster decisions. 

Choose the right AWS data services for your data strategy

Graph image of data flow

Build your end-to-end data strategy on AWS

Graph image
  • AWS offers relational databases with unparalleled performance at 1/10th of the cost of enterprise grade commercial databases and 8 purpose-built databases, each uniquely designed to provide optimal performance for the respective use cases so you never have to compromise.

  • AWS has been helping customers build a strong foundation for data lakes and warehouses with services like Amazon S3, AWS Glue, AWS Lake Formation, and Amazon Redshift for years. Amazon S3 was built from the ground up to deliver 99.999999999% (11 nines) of durability and stores data for millions of applications for companies all around the world. 

    Amazon Redshift is a fast petabyte-scale data warehouse delivering up to five times better price performance than other cloud data warehouses.

  • AWS provides the broadest and deepest set of analytics services that fit all your data analytics needs. From data movement and big data analytics to log analytics and streaming analytics, AWS offers purpose-built services with the best price performance, scalability, and lowest cost.

  • AWS provides the most comprehensive set of artificial intelligence and machine learning services to make it easier and faster to use data to drive innovation. Amazon Bedrock is the easiest way to build and scale generative AI applications with foundation models (FMs). You can also use a wide range of services that allow you to add AI capabilities like image recognition, forecasting, and intelligent search to applications with a simple API call. To build your own machine learning models, Amazon SageMaker provides all the tools necessary to easily build, train, and deploy ML models at scale.

  • AWS offers tools for business users to understand data by easily creating and exploring interactive dashboards, asking questions in natural language without writing a single line of code, or automatically looking for patterns and outliers powered by ML. With Amazon SageMaker Canvas, business analysts can generate accurate ML predictions without prior ML experience. 

  • AWS enables organizations to establish the right governance—one that lets you balance control and access—to empower users to access data when and where they need it. With AWS data services, you can catalog, discover, share, and govern data across the organization.

Get inspired with data-driven success stories

Discover how AWS customers are achieving data-driven success with an end-to-end data strategy built on AWS. See all customer stories »

1.5M+ customers

are solving complex data problems with AWS

15+ years of data innovation

across storage, databases, analytics, and machine learning

100,000+ Partners

A global network of thousands of system integrators and independent software vendors

Learn more


The ultimate data strategy guide

Discover how to maximize the business value of your data by implementing an end-to-end data strategy with AWS.



CIO Guide: 4 steps to building a data-driven culture

Take these four critical steps to start shifting your organization’s mindset to treat data as a strategic asset.

Businesswoman working at laptop in open plan office

10 Stories of Data-driven Success

Discover how leading organizations are maximizing business value with an end-to-end data strategy.