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Was once cutting edge, but is starting to fall behind to the competition.
What do you like best about the product?
The ability to act on real time data on thousands of users to downstream vendors.
What do you dislike about the product?
The lack of data enrichments that you can do. Everything is based on wizard based enrichments that only touch the basics of what you might want to do. You're mainly forced to update the data in TiQ and send the pre-enriched value into AudienceStream to avoid the frustration of that UI and lack of capabilities.
I wish there was an integration between EventStream and AudienceStream to share data.
Building rules is cumbersome and they need to add support for nested conditions.
Audience searching is useless in the UI. It takes forever and rarely returns what you think it should. Modern tools that have data sitting in ElasticSearch are able to get you immediate results for the data you're querying.
I wish there was an integration between EventStream and AudienceStream to share data.
Building rules is cumbersome and they need to add support for nested conditions.
Audience searching is useless in the UI. It takes forever and rarely returns what you think it should. Modern tools that have data sitting in ElasticSearch are able to get you immediate results for the data you're querying.
What problems is the product solving and how is that benefiting you?
Getting a 360 view of the customer across multiple devices and channels. We've been able to better understand/identify who is on our site and what they're doing.
Recommendations to others considering the product:
Just be aware that there is a huge lift to get this set up and it's difficult to troubleshoot. There's also no concept of QA or staging in AudienceStream. Everything is published to production!
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Tealium Makes Tag Management a Breeze
What do you like best about the product?
I love the user interface and easy of use provided by Tealium. This is truly a marketing tool!
What do you dislike about the product?
Has a bit of a learning curve to get acquainted.
What problems is the product solving and how is that benefiting you?
I am able to quickly meet the demand of our digital marketing partners! The time from request to implementation is days instead of weeks.
Excellent Tool for a 360 view of Customer
What do you like best about the product?
The ability to understand a user across multiple domains including offline data is really powerful. The interface is easy to use and allows to launch projects quickly. I also have nothing but good things to say about the entire team at Tealium. Everyone from sales, onboarding, to support is fantastic and really cares about our business and success.
What do you dislike about the product?
I wish testing across devices and browsers was easier. There use to be an extension in Firefox and Chrome that allowed this, but the Firefox extension is no longer available.
What problems is the product solving and how is that benefiting you?
We were looking to have more sophisticated website traffic segmentation and better understand how users were engaging online across multiple sessions. Thanks to the great integrations available in AudienceStream with vendors such as Facebook, we've been able to deliver a better client experience, save marketing dollars, and have a much better idea of our customer.
Recommendations to others considering the product:
Don't come into AudienceStream with a rigid roadmap because you will learn a lot during implementation. Knock out your first use case, and use your learnings to iterate and come up with your next projects.
Good Product which makes your life easier
What do you like best about the product?
Its easy to find tag using Tealium iQ Tag Management and could easily see the variables which are passed in the tags. we can switch the environment the way we want and we can see what is going on if there are any issues.
What do you dislike about the product?
nothing as such. because its really handy and easy to use the tool
What problems is the product solving and how is that benefiting you?
switching the environment is really easy and verifying the tag and also the cache information its pretty easy
Recommendations to others considering the product:
If you need seamless experience with Tealium then go for this tool and this makes ur life easier and you can see how powerful is this tool is. I would really recommend using this product.
Audience stream is critical for connecting click stream data to marketing platforms
What do you like best about the product?
Audience stream allows us to create audience segments and to pass data into marketing and CRM platforms that drive leads and allow for personalized marketing
What do you dislike about the product?
Occasionally a vendor is not in the connection marketplace. It would be nice to be able to create a folder structure for managing the inventory of event, visit and visitor attributes.
What problems is the product solving and how is that benefiting you?
Audience stream has allowed our marketing teams to hyper target events that they are interested and place that information in front of sales. This capability has lead to lead nuturing initiatives that would not otherwise have been possible.
AudienceStream - For digital marketeers and technologists
What do you like best about the product?
I like that we get to learn about customer behavior and can take specific actions, and adjust to what works and what doesn't. We use a customer first centric approach to everything we do so this is a powerful tool for us. Thank you Tealium.
What do you dislike about the product?
The one thing I'd like to see is Tealium do more on is AMP. There are workarounds (iframe) - not preferred so I'd like to see Tealium innovate on this front and catch up with GTM. I know it's on the Tealium roadmap already so that's great.
What problems is the product solving and how is that benefiting you?
We can focus on the business problem at hand and spend time on the actions rather than the aggregation of data for customer behavior understanding
Recommendations to others considering the product:
Once you get past the learning curve, it's a powerful product.
Very powerful CDP
What do you like best about the product?
Tealium is able to connect many systems which allow you to orchestrate your customers journey.
What do you dislike about the product?
There is a steep learning curve but a lot of power once it is understood.
What problems is the product solving and how is that benefiting you?
We are able to understand our customer journeys and orchestrate their interactions across our marketing technology stack.
Recommendations to others considering the product:
Make sure you have a strong use case in mind.
Self serve, Efficient and Quickly Scale your CDP program
What do you like best about the product?
The ability to stitch users behaviroal activity whether they are recognize or not is one of the most helpful feature about AudienceStream CDP. One of the many upside of using Tealium AudienceStream CDP is the ability allow Marketing Team to self serve and saving service hours from BI team to tackle other challenges.
What do you dislike about the product?
the only downside I can think of is having so much dependency on one vendor.
What problems is the product solving and how is that benefiting you?
During Covid-19 we have used Tealium to create audience based on user's experience Good, bad and Neutral. We are also solving cross device stitching and cross selling.
Recommendations to others considering the product:
I highly recommend and take the training. You can be extremely creative with AudienceStream
Great Support
What do you like best about the product?
The support team for the product has been excellent. Several of our current vendor partners were not supported by the platform but the Tealium team went above and beyond to make it work.
What do you dislike about the product?
One of our vendors launched a similar application and discontinued support of this product. It has been a constant struggle to keep it functioning correctly in their ecosystem.
What problems is the product solving and how is that benefiting you?
AudienceStream has helped improve our user experience by helping us provide more relevant articles and insights based on what types of products they are browsing.
Recommendations to others considering the product:
I would advise either picking a vendor that is already supported or verifying with your vendor that they will support your implementation.
Functional and Budget Friendly
What do you like best about the product?
The ability for the system to ingest any data through the event-based architecture makes it incredibly functional. Additionally the pricing is very fair. When all other CDPs were quoting us 6-figure price tags, Tealium came in well under the $100,000 mark. The pricing structure is very fair as the main cost component is events, so the price increases only as you grow.
The large number of connections to third party platforms is awesome, as well.
The large number of connections to third party platforms is awesome, as well.
What do you dislike about the product?
I wish it wasn't strictly event-driven. Meaning I wish there was a way to add badges, or metrics to users based on past events.
What problems is the product solving and how is that benefiting you?
We've solved a number of problems with Tealium but the biggest benefit is that we've begun to reduce data silos. Having a single place of orchestrating customer data has helped so much. Additionally it has given marketers the ability to pass data into various activation platforms.
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