Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.3
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Delivery method
Deployed on AWS
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Dimensions summary
This contract prices on usage units for the Client/Server Event+Audience Data Hub. You commit to an Annual Usage Limit (AUL) of usage units as part of your agreement. The base rate applies within that committed volume. If your usage runs past the AUL, overage units bill at 120% of your quoted rate per 1 million usage units. So the two dimensions work together: one covers your committed volume, and the other handles usage above it. Pricing scales with the volume of inbound events and audience data you send into the platform.
Top-of-mind questions for buyers
Usage units meter inbound events: the customer data you send into the platform. This includes events captured from web, mobile, server-side, API, and other sources. Pricing tracks the volume of these inbound events and audience data you route through the hub, not the number of users or connected destinations.
Usage within your committed Annual Usage Limit (AUL) bills at your quoted base rate. Once you pass the AUL, only the excess units bill as overage. Overage prices at 120% of your quoted rate per 1 million usage units. The base commitment volume is unaffected.
No. Pricing tracks inbound events only. You are not charged per integration, per connected destination, or per seat. Connecting a new destination among the platform's pre-built integrations does not add cost. Your bill scales with the volume of data you send in, not the number of endpoints you activate.
tealium.com
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All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources to create a unified customer view
Customer Data Collection
Collects first-party data from multiple sources and standardizes data collection across systems
Data Unification
Unifies user records and consolidates customer data from disparate sources into a single platform
Data Routing and Federation
Routes and federates customer data to AWS and hundreds of additional destinations in real-time
Data Quality Management
Cleans and validates data to ensure reliability and trustworthiness for downstream applications
Real-time Data Processing
Processes and delivers customer data in real-time to enable immediate personalization and decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities at enterprise scale.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles enabling seamless access and analysis across the organization.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, ensuring consistent data availability across the organization without requiring SQL, scripts, or manual CSV uploads.
Customer Intelligence and Activation
Audience activation platform that leverages unified customer data to enhance marketing effectiveness through improved contact rates and personalized touchpoint engagement.
AI-Powered Analytics Toolkit
Advanced AI and machine learning capabilities for data modeling, decision acceleration, revenue opportunity identification, and data trust validation for marketers, analysts, and data engineers.
Standard contract
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Customer reviews
Adrael D.
Great for Unifying Customer Data, but Requires Time to Master
Reviewed on Nov 05, 2026
Review provided by G2
What do you like best about the product?
Tealium makes customer data easier to manage by bringing everything into a single, real-time central hub. Rather than wrestling with fragmented tools or constantly waiting on developers, teams can update tags quickly, build more precise target audiences, and trigger personalized campaigns on the fly, all while keeping the data accurate and compliant.
What do you dislike about the product?
Tealium has a steep learning curve, especially for non-technical users who are trying to get through the initial setup and handle custom configurations. The platform is powerful, but it takes dedicated time and effort to fully understand it and complete a full implementation. Also, the pricing can feel quite high for smaller businesses or startups working with tighter budgets.
What problems is the product solving and how is that benefiting you?
Tealium helps us solve the problem of siloed customer data by centralizing information across our web, mobile, and marketing channels in real time. This has saved us significant engineering time because our marketing team can deploy tags and build targeted audience segments without constantly relying on developer support. Overall, it enables us to deliver personalized user experiences more quickly, maintain stronger data governance, and make smarter, data-driven decisions.
Ahmed Y.
Powerful Customer Data Integration
Reviewed on Nov 05, 2026
Review provided by G2
What do you like best about the product?
What I like most about Tealium is its ability to bring customer data together and make it easier to manage information from different sources. The platform offers a flexible approach to data management and provides useful tools for understanding customer interactions. I also appreciate its integration capabilities and the potential to improve data consistency across different systems. Overall, Tealium offers a comprehensive set of features that can help businesses build a better understanding of their customers and make more informed, data-driven decisions.
What do you dislike about the product?
One area that could be improved is the learning curve, particularly for new users who aren’t familiar with customer data platforms. Some features and configuration options take extra time to understand, and the initial setup can feel challenging. I also think the user interface could be more intuitive, with clearer navigation and documentation that’s more beginner-friendly. Strengthening these areas would make the overall experience smoother and help users get more value from the platform sooner.
What problems is the product solving and how is that benefiting you?
Tealium helps solve the challenge of managing customer data across multiple sources and systems. It offers a centralized way to collect, organize, and interpret customer information, which reduces fragmentation and makes it easier to uncover useful insights. As a result, data becomes more consistent, decision-making is better supported, and businesses can deliver more personalized customer experiences. It also provides flexibility for organizations that want to strengthen their data management processes as they scale and evolve.
Gaetan F.
Tealium Unifies Customer Data for Smarter, Personalized Experiences
Reviewed on Nov 04, 2026
Review provided by G2
What do you like best about the product?
What I like most about Tealium is its powerful ability to unify customer data from multiple sources into a single, reliable view. The platform makes it easier to collect, manage, and activate data in real time, enabling organizations to deliver more personalized customer experiences and make informed, data-driven decisions. I particularly appreciate its flexibility, seamless integrations with different marketing and analytics tools, and strong data governance capabilities. Tealium simplifies complex data management processes, improves operational efficiency, and helps businesses get greater value from their customer data. Overall, it is a valuable solution for organizations looking to build smarter, more connected, and customer-centric digital experiences.
What do you dislike about the product?
One area that could be improved is the initial learning curve, especially for new users who are not yet familiar with customer data platforms. Some configurations and advanced features can take time to understand and implement effectively. Additionally, troubleshooting complex integrations and managing certain technical configurations could be more straightforward. More beginner-friendly documentation, practical examples, and simplified workflows would make the platform even easier to use. Overall, these are relatively minor challenges compared to the value Tealium provides.
What problems is the product solving and how is that benefiting you?
Tealium helps solve the challenge of fragmented customer data across multiple platforms and systems. Without a centralized solution, it can be difficult to collect, organize, and synchronize customer information, which often leads to inconsistent data and limited visibility into customer behavior. Tealium provides a unified approach to data collection and management, making it easier to integrate different data sources, improve data quality, and deliver relevant customer experiences. This benefits the business by improving marketing efficiency, enabling better analytics, supporting faster decision-making, and helping teams make more effective use of customer data.
Amanpreet K.
Unified Customer View and Real-Time Data Activation, with a Cooperative Team
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
how they understood our requirements and helped us with a unified view of our data - overall the team is pretty cooperative. Their platform created a single customer view and activated real-time data across every stage of the traveler journey and replaced siloed communications with personalized experiences
What do you dislike about the product?
Platform has a bit of a learning curve that doesn't come easy to most team members. the pricing part was where we were stuck the most, since the project showed high data requirements.
What problems is the product solving and how is that benefiting you?
despite the lack of staging environment and limited reporting abilities, Tealium's product helped us in faster AI adoption and achieve 20% increase in incremental sales
Computer Software
Strong Identity Resolution, But Frustrating Lack of Native Messaging Execution
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
I like that merges anonymous and known touch points into a single profile. It also has built in compliance tools for regulations like GDPR and HIPAA.
What do you dislike about the product?
It doesn’t natively execute direct to consumer messaging. It requires integration with external execution tools like ESPs or ad platforms and that’s frustrating.
What problems is the product solving and how is that benefiting you?
I like that it puts all the information together for me and the company I work for. It has shortcomings but it does bring all the data together without me having to do the work.