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    Tealium Event and Audience Data Hub

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    Sold by: Tealium 
    Deployed on AWS
    Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.

    Overview

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    Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.

    Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?

    • Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
    • Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
    • Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.

    For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com  for a private offer.

    Highlights

    • Tealium is powered by AWS
    • We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
    • Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements

    Details

    Delivery method

    Deployed on AWS

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    Pricing

    Tealium Event and Audience Data Hub

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    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Event/Audience Data Hub
    Client/Server Event+Audience Data Hub
    $150,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Client/Server Event+Audience Data Hub
    120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL
    $75,000.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In Data Warehouses, Streaming solutions
    Top
    10
    In CRM, ELT/ETL, Data Integration
    Top
    25
    In Automotive

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

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    AI generated from product descriptions
    Data Integration
    Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
    Machine Learning Capabilities
    Includes customer data platform with integrated machine learning for advanced data processing
    Multi-Source Data Connectivity
    Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
    Customer Data Unification
    Builds a single, comprehensive customer view ready for activation across multiple use cases
    Real-Time Data Processing
    Enables real-time data delivery and processing of comprehensive customer data
    Data Collection
    Collects, cleans, and federates first-party data across multiple sources and systems
    Data Unification
    Standardizes data collection and unifies user records for comprehensive customer profiles
    Real-time Data Processing
    Enables real-time data routing and decision-making capabilities across integrated platforms
    Data Integration
    Supports integration with hundreds of additional data sources and systems
    Customer Data Management
    Provides toolkit for comprehensive customer data management and profile standardization
    Identity Resolution
    Patented machine learning algorithms for unifying customer profiles across multiple data sources with high accuracy
    Data Unification
    Enterprise-grade platform for consolidating fragmented first-party data into comprehensive customer profiles
    AI-Powered Analytics
    Advanced AI and machine learning toolkit for accelerating data modeling and generating actionable customer insights
    Data Workflow Automation
    Automated data transformation and monitoring capabilities enabling seamless customer data operations without manual interventions
    Customer Intelligence Platform
    Integrated system for generating unified customer views and enabling real-time data activation across organizational ecosystems

    Contract

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    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

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    0 AWS reviews
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    383 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Mayuraj E.

    Reliable and Scalable CDP Solution

    Reviewed on Oct 02, 2025
    Review provided by G2
    What do you like best about the product?
    I like how easy it is to bring all our customer data together in one place it saves time.Tealium Customer Data Hub makes it easy to unify customer data, manage tags efficiently, and build real-time audiences — all through a user-friendly interface. It helps teams move faster, make smarter decisions, and stay confident in their data, while also simplifying privacy compliance.
    What do you dislike about the product?
    Some users find Tealium Customer Data Hub has a steep learning curve and could improve in ease of use. Performance can slow down with complex data, and documentation might not always cover advanced needs. Support is helpful but could be more proactive, and pricing may be a challenge for smaller teams.
    What problems is the product solving and how is that benefiting you?
    Tealium Customer Data Hub helps solve data fragmentation and delays by unifying customer information across channels in real time. This enables better understanding of customer journeys, improves targeting and personalization, ensures compliance, and drives higher engagement and conversion rates.
    Computer Software

    Flexible platform for managing and activating customer data

    Reviewed on Oct 02, 2025
    Review provided by G2
    What do you like best about the product?
    Tealium CDH gives us a centralized way to collect, unify, and activate customer data across multiple systems. The interface is intuitive, and the breadth of integrations makes it easy to connect with the tools we already use. I especially like the flexibility in building customer profiles and real-time event streaming, which has helped us improve personalization and campaign performance. The platform is also strong on compliance and data governance, which gives us confidence when handling sensitive data.
    What do you dislike about the product?
    The initial setup and learning curve can be steep, especially for teams new to customer data platforms. While the platform is powerful, it sometimes feels overwhelming due to the number of features and options available. Documentation is helpful, but could go deeper into real-world examples. Pricing may also be on the higher side for smaller teams or businesses.
    What problems is the product solving and how is that benefiting you?
    Tealium unifies customer data from multiple sources, giving us a single, accurate view of each customer. This helps us activate audiences in real time, improve campaign relevance, and stay compliant with data privacy regulations. It saves time and enables more personalized customer experiences.
    Tomi T.

    A Powerful Platform for Real-Time Customer Data Management

    Reviewed on Oct 02, 2025
    Review provided by G2
    What do you like best about the product?
    I really like how Tealium CDH brings all our customer data together in one place. The integrations with our other tools were straightforward, and once set up, it’s simple to create audiences and activate them right away. We use it daily, and the platform has been very reliable. Whenever questions come up, Tealium’s customer support has been responsive and helpful, which makes me feel confident in both the product and the team behind it.
    What do you dislike about the product?
    it takes time and training to fully leverage all the features, and the interface could be more intuitive for new users. Once past the learning curve, though, it’s extremely effective and reliable.
    What problems is the product solving and how is that benefiting you?
    Tealium CDH solves the challenge of having fragmented customer data across multiple systems. It brings everything into a single view, so we can understand our customers better and act in real time. This helps us deliver more personalized marketing, improve customer experiences, and ensure compliance with privacy regulations. As a result, we save time, make smarter decisions, and get more value out of our existing tools.
    Brandon C.

    Powerful customer data platform with strong integrations

    Reviewed on Sep 18, 2025
    Review provided by G2
    What do you like best about the product?
    I really like how Tealium Customer Data Hub centralizes data from multiple sources and makes it easy to unify customer profiles in real time. The platform offers strong integrations with many marketing and analytics tools, which saves time and reduces manual work. The interface is fairly intuitive once you get used to it, and the ability to activate data across different channels is a big plus for improving personalization and campaign performance.
    What do you dislike about the product?
    While the platform is powerful, the learning curve can be a little steep for new users. Some features require technical knowledge, and without proper training it may feel overwhelming at first. In addition, the reporting and visualization tools could be improved to make insights easier to digest for non-technical teams. Occasionally, there can be delays in processing large volumes of data, so performance could be optimized further.
    What problems is the product solving and how is that benefiting you?
    Tealium Customer Data Hub helps us centralize data from multiple sources into unified customer profiles. Before, data was scattered across different systems and it was hard to get a single view of the customer. Now, we can connect marketing, analytics, and CRM platforms in real time, which improves personalization and targeting. This not only saves time but also helps optimize campaigns, increase ROI, and provide a more consistent customer experience across channels.
    Pranjali J.

    Effortless Customer Data Management with Tealium

    Reviewed on Sep 16, 2025
    Review provided by G2
    What do you like best about the product?
    I find Tealium Customer Data Hub extremely useful due to its ease of use and the comprehensive feature set it offers. The ability to manage customer data effortlessly, along with gaining valuable insights and generating helpful reports, significantly benefits my workflow. The setup process was straightforward, with clear instructions available on the website. Overall, the platform is up-to-date, smooth, and enhances my ability to handle customer management tasks effectively.
    What do you dislike about the product?
    I did not really disliked anything about the software except it can get little bit slow sometimes
    What problems is the product solving and how is that benefiting you?
    Tealium Customer Data Hub simplifies customer management, providing easy handling of data, insightful reports, and retention dashboards, which enhance focus and efficiency.
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