Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.4
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Delivery method
Deployed on AWS
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Buyer guide
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Dimensions summary
This contract prices on usage units for the Client/Server Event+Audience Data Hub. You commit to an Annual Usage Limit (AUL) of usage units as part of your agreement. The base rate applies within that committed volume. If your usage runs past the AUL, overage units bill at 120% of your quoted rate per 1 million usage units. So the two dimensions work together: one covers your committed volume, and the other handles usage above it. Pricing scales with the volume of inbound events and audience data you send into the platform.
Top-of-mind questions for buyers
Usage units meter inbound events: the customer data you send into the platform. This includes events captured from web, mobile, server-side, API, and other sources. Pricing tracks the volume of these inbound events and audience data you route through the hub, not the number of users or connected destinations.
Usage within your committed Annual Usage Limit (AUL) bills at your quoted base rate. Once you pass the AUL, only the excess units bill as overage. Overage prices at 120% of your quoted rate per 1 million usage units. The base commitment volume is unaffected.
No. Pricing tracks inbound events only. You are not charged per integration, per connected destination, or per seat. Connecting a new destination among the platform's pre-built integrations does not add cost. Your bill scales with the volume of data you send in, not the number of endpoints you activate.
tealium.com
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All fees are non-cancellable and non-refundable except as required by law.
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Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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In Data Warehouses, Streaming solutions
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In CRM, ELT/ETL, Data Integration
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In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources to create a unified customer view
Customer Data Collection
Collects first-party data from multiple sources and standardizes data collection across systems
Data Unification
Unifies user records and consolidates customer data from disparate sources into a single platform
Data Routing and Federation
Routes and federates customer data to AWS and hundreds of additional destinations in real-time
Data Quality Management
Cleans and validates data to ensure reliability and trustworthiness for downstream applications
Real-time Data Processing
Processes and delivers customer data in real-time to enable immediate personalization and decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities at enterprise scale.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles enabling seamless access and analysis across the organization.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, ensuring consistent data availability across the organization without requiring SQL, scripts, or manual CSV uploads.
Customer Intelligence and Activation
Audience activation platform that leverages unified customer data to enhance marketing effectiveness through improved contact rates and personalized touchpoint engagement.
AI-Powered Analytics Toolkit
Advanced AI and machine learning capabilities for data modeling, decision acceleration, revenue opportunity identification, and data trust validation for marketers, analysts, and data engineers.
Standard contract
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No
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Customer reviews
Anonymous
Ease and Efficiency with a Smooth Learning Curve
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
I love how easy it is to get acquainted with Tealium's interface. It's not too complex but still comprehensive, making it easier for me to learn and teach others about the software. The ease of navigation enhances my workflow efficiency. I particularly enjoy the chats and conversations panel's accessibility from the homepage and the ability to see all opened and sorted tickets easily. The side panel centralizes everything I need for easy navigation, helping me quickly refer to the knowledge base or respond to customer queries. This setup provides quickness and satisfaction in my workflow.
What do you dislike about the product?
Nothing.
What problems is the product solving and how is that benefiting you?
I use Tealium to collect, unify, and activate customer data efficiently, enhancing customer support and experience. Its user-friendly interface speeds up my workflow, making my tasks easier and quicker, which boosts my productivity.
Emihle N.
Unifies Customer Data Seamlessly for Real-Time, Actionable Marketing
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
What I like most about Tealium is its ability to bring customer data from multiple sources into one place and make it actionable. It makes it easier to build unified customer profiles, create meaningful audience segments, and activate those audiences across different marketing platforms.
I also like the flexibility of its integrations and the ability to work with real-time behavioural data. From a marketing perspective, this is particularly useful because it allows teams to respond to customer behaviour more quickly and deliver more relevant and personalised experiences.
I also like the flexibility of its integrations and the ability to work with real-time behavioural data. From a marketing perspective, this is particularly useful because it allows teams to respond to customer behaviour more quickly and deliver more relevant and personalised experiences.
What do you dislike about the product?
One of the main challenges with Tealium is the learning curve. The platform is very powerful, but that also means some of the configurations and features can feel quite complex, especially when you are getting started. Troubleshooting data flows or understanding why certain audiences or attributes are not behaving as expected can also take time. I think a more intuitive user experience and simpler troubleshooting tools would make the platform easier to work with day to day.
What problems is the product solving and how is that benefiting you?
Tealium helps solve the challenge of customer data being spread across multiple systems and touchpoints. It brings this data together to create a more unified view of the customer and makes it easier to build and activate relevant audiences. This benefits us by improving customer segmentation, enabling more personalised marketing experiences, and reducing some of the manual effort involved in moving and managing customer data across different platforms.
Anonymous
Effortless Customer Engagement with Tealium
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
I like Tealium because it connects me with my customers, providing more access to reach out and enhance their experiences. I appreciate the "audience stream" feature, which I find quite useful. It's easy to set up, and everything works well. Also, funnily enough, the CEO and I share the same initials, which gives me a nice personal touch!
What do you dislike about the product?
There seems to be technical errors sometimes so I always recommend the 5g network for trouble shootings.
What problems is the product solving and how is that benefiting you?
I use Tealium to connect with customers, which gives me more access to interact with them and enhance their experience.
Romilda B.
Reliable Data Management and Integration Tool with a Steep Learning Curve
Reviewed on Oct 05, 2026
Review provided by G2
What do you like best about the product?
I like Tealium's reliability, user-friendly interface, and powerful real-time data integration. Consumer support and seamless data governance features work really well too.
What do you dislike about the product?
Pricing could be a bit more flexible for smaller teams and the initial learning curve is slightly steep. Setting up initial configuration and custom integrations required a bit of a technical learning curve.
What problems is the product solving and how is that benefiting you?
Tealium centralizes customer data, eliminates data silos, and improves campaign tracking. It integrates digital marketing tools, optimizing data flow and campaign performance.
Grace Sunny R.
Powerful Data Integration, Steep Learning Curve
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
I really like using Tealium for managing customer data and tracking behavior, which supports more personalized marketing campaigns. It effectively brings customer data from different places into one channel, allowing for better segments and targeted campaigns. I appreciate the capability to see and use customer behavior for better marketing. For instance, I can identify customer intents and predictive behavior when someone clicks on an ad, visits our webpage, or looks into a specific product more than three times. I find combining customer real-time behavior data with historical data valuable in identifying patterns with strong purchase intent.
What do you dislike about the product?
I think it's the learning curve and integrations are technical. It's about the tags, data layers, event mappings, pixel, testing, troubleshooting the data flows as unexpected.
What problems is the product solving and how is that benefiting you?
I use Tealium to unify customer data for enhanced segmentation and targeted marketing, enabling better insights into customer behavior and intent with predictive analysis.