Sold by: TealiumÂ
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
By Twilio Segment
By Amperity
Top
10
In Data Warehouses, Streaming solutions
Top
10
In CRM, ELT/ETL, Data Integration
Top
25
In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Integration
Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
Machine Learning Capabilities
Includes customer data platform with integrated machine learning for advanced data processing
Multi-Source Data Connectivity
Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
Customer Data Unification
Builds a single, comprehensive customer view ready for activation across multiple use cases
Real-Time Data Processing
Enables real-time data delivery and processing of comprehensive customer data
Data Collection
Collects, cleans, and federates first-party data across multiple sources and systems
Data Unification
Standardizes data collection and unifies user records for comprehensive customer profiles
Real-time Data Processing
Enables real-time data routing and decision-making capabilities across integrated platforms
Data Integration
Supports integration with hundreds of additional data sources and systems
Customer Data Management
Provides toolkit for comprehensive customer data management and profile standardization
Identity Resolution
Patented machine learning algorithms for unifying customer profiles across multiple data sources with high accuracy
Data Unification
Enterprise-grade platform for consolidating fragmented first-party data into comprehensive customer profiles
AI-Powered Analytics
Advanced AI and machine learning toolkit for accelerating data modeling and generating actionable customer insights
Data Workflow Automation
Automated data transformation and monitoring capabilities enabling seamless customer data operations without manual interventions
Customer Intelligence Platform
Integrated system for generating unified customer views and enabling real-time data activation across organizational ecosystems
Standard contract
No
No
No
Customer reviews
0 ratings
0 AWS reviews
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389 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Music
Powerful Data Centralization with a Steep Learning Curve
Reviewed on Oct 16, 2025
Review provided by G2
What do you like best about the product?
Tealium does a great job of centralizing customer data from multiple sources and making it actionable in real time. The integrations are extensive, and the interface gives good visibility into data flows and event tracking.
What do you dislike about the product?
The platform can feel complex at first, especially when setting up tags and connectors. It also requires some technical background to fully leverage its capabilities, which can slow down onboarding.
What problems is the product solving and how is that benefiting you?
It bridges data silos across platforms and teams, giving a complete, real-time view of customer interactions. This improves campaign efficiency, personalization, and overall data governance, helping us make more informed marketing decisions.
M B.
Time-Saving Automation, But Initial Setup Challenges
Reviewed on Oct 14, 2025
Review provided by G2
What do you like best about the product?
I appreciate that the Tealium Customer Data Hub has significantly helped us automate workflows, saving time that we can redirect to client engagement and better managing customer flows. Its real-time information updates are crucial for keeping our data correct and actionable. I also love the platform's customizability, which allows it to be adapted to meet specific team needs effectively.
What do you dislike about the product?
I found the initial setup and integration with different platforms and CRM to be quite difficult. This was especially challenging because I hadn't worked with a platform like this before, and many aspects weren't very intuitive. The learning curve was steep, and it took some time to get used to using it. Additionally, I would prefer if the platform were more user-friendly, so less time would be spent on integration at the beginning. Enabling more actions to be done using Enter rather than clicking would also improve usability.
What problems is the product solving and how is that benefiting you?
I find Tealium streamlines automation and consolidates customer data, saving time and providing real-time updates for efficient client management.
Sahana R.
Tealium support team is Very Good
Reviewed on Oct 09, 2025
Review provided by G2
What do you like best about the product?
Tealium is an excellent platform for tag integration and consent management. I've been using it for over a year and find it highly user-friendly and flexible, especially for managing complex tagging requirements. Implementation is straightforward, and the platform adapts well to various business needs.
Special thanks to Luke Engle from the Customer Support team, who has been consistently supportive and quick to assist with troubleshooting. His problem-solving skills are exceptional, and he’s our go-to expert for any Tealium configuration challenges. His support has been invaluable in ensuring smooth operations.
Special thanks to Luke Engle from the Customer Support team, who has been consistently supportive and quick to assist with troubleshooting. His problem-solving skills are exceptional, and he’s our go-to expert for any Tealium configuration challenges. His support has been invaluable in ensuring smooth operations.
What do you dislike about the product?
When requesting a new tag for a vendor tool that is not currently available, we have a couple of alternatives. If the specific option is missing, we can use the Tealium custom container as a workaround. Alternatively, the Tealium generic tag can also be used in such cases.
What problems is the product solving and how is that benefiting you?
Tealium Customer Data Hub has been instrumental in helping us address situations where we receive new tagging requests but cannot locate the appropriate vendor tag. The team consistently provides alternative solutions and offers clear guidance on new updates, ensuring we stay informed. Since we have been using Tealium for almost three years, some of our tags were outdated, but the team assisted us in updating them to the latest version and guided us through the process.
Wiktor M.
Tealium Customer Data Hub: An indispensable tool that elevates Data Management to the next level
Reviewed on Oct 07, 2025
Review provided by G2
What do you like best about the product?
What I like most about Tealium CDH is its ability to unify customer data from multiple sources in real time and make it actionable across all marketing and analytics platforms. The interface is intuitive, and the flexibility of creating and managing data layers or event streams makes it extremely powerful.
What do you dislike about the product?
There is not much to dislike, but the initial setup can be quite complex, especially for teams without prior experience in tag management or data engineering.
What problems is the product solving and how is that benefiting you?
Tool has helped us centralise and unify fragmented customer data from multiple online and offline sources. Before using Tealium, our data was siloed across different systems, which made it difficult to get a complete customer view and personalise experiences effectively. Now we can easily collect, clean, and activate data In real time across all our marketing and analytics platforms.
maria s.
Powerful Customer Data Platform with Strong Integration Capabilities
Reviewed on Oct 02, 2025
Review provided by G2
What do you like best about the product?
Tealium Customer Data Hub makes it easy to unify data from multiple sources into a single customer view. Its wide range of integrations and real-time data processing capabilities allow for faster decision-making and more personalised customer experiences. The platform is flexible and scalable, which makes it suitable for both small and large-scale data needs.
What do you dislike about the product?
The learning curve can be steep for new users, especially those without prior experience in data management platforms. Some of the advanced features require technical expertise to unlock their full potential, and the interface can feel a little complex for basic users.
What problems is the product solving and how is that benefiting you?
Helps us consolidate fragmented customer data from multiple channels into a single, consistent view. This eliminates silos across platforms and ensures that marketing, analytics, and customer engagement teams are working with accurate, real-time information.