Sold by: Twilio Segment
Deployed on AWS
Twilio Segment is the world's leading customer data platform (CDP) that collects, cleans, and federates first-party data to AWS and hundreds of additional sources.
4.5
Overview
Twilio Segment is the world's leading customer data platform (CDP). Our platform democratizes access to reliable data for all teams, and offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it's needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi's use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
With Twilio Segment & AWS leading organizations
- Build fast with a reliable, performant, and compliant stack
- Enable customer-first decisions with data you can trust
- Personalize the customer experience without sacrificing privacy
For more information, visit https://segment.com .
For custom pricing, EULA, or a private contract, please contact bd@segment.com , for a private offer.
Highlights
- Twilio Segment is powered by AWS
- Collect and leverage first-party data to understand customers, redirect spend, and deliver real-time personalized experiences at scale
- Twilio Segment supports numerous AWS customers across all verticals to provide personalized experiences at scale
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Segment CDP | Segment Connections - up to 1M MTUs/year | $108,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Overages As Defined In The Order Form | $0.01 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Twilio Segment has a wealth of additional features and capabilities to support your use case. For additional questions and support, check out our product, Segment University, and full documentation. bd@segment.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Twilio Segment
By Tealium
By Contentsquare
Top
10
In CRM, ELT/ETL, Data Integration
Top
10
In Data Warehouses, Streaming solutions
Top
100
In Analytic Platforms
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Collection and Standardization
Standardizes data collection across multiple sources and unifies user records into a single customer view
Data Routing and Integration
Routes customer data to AWS and hundreds of additional destinations in real-time
First-Party Data Management
Collects, cleans, and federates first-party data for reliable customer insights
Real-Time Personalization
Enables real-time personalized experiences at scale based on unified customer data
Data Quality and Governance
Provides data cleaning and validation capabilities to ensure trustworthy data for decision-making
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Multi-Session Journey Tracking
Provides complete view of customer journeys across multiple sessions, devices, and touchpoints including websites, apps, and branded experiences.
Mobile Application Analytics
Delivers powerful analytics capabilities specifically designed for understanding user behavior and engagement within mobile applications.
AI-Powered Insights Generation
Utilizes artificial intelligence to automatically analyze data and generate insights without requiring data expertise or manual analysis.
User Segmentation and Audience Analysis
Enables creation and analysis of distinct audience segments to understand end-to-end customer journeys and tailor experiences accordingly.
Behavioral Analytics and Optimization Tracking
Tracks key metrics including engagement, conversions, retention, and identifies user drop-off points through session replays and heatmaps for journey optimization.
Standard contract
No
No
Customer reviews
Ayesha Waris
Unified profiles have improved how we understand users and run effective abandoned cart journeys
Reviewed on Mar 13, 2026
Review provided by PeerSpot
What is our primary use case?
I have used Segment for more than a year.
I was working with Addx and Segment was used to align profiles and different user profiles. I used it for journey building, unifying different emails or profiles, and tracking profile behavior.
My primary use case was an abandoned cart journey where when users were viewing their cart, we would get an event. Whoever was going to view their cart would be added to our journey, and we had journey steps where they would receive emails that helped us in getting more money and subscriptions.
What is most valuable?
The events we implement with the help of Segment are great. I can view profile behaviors and determine what things to recommend to users and many other things. It is great to use to get to know customers.
Segment's best features in my experience include the profile unified system, which allows me to know if a profile is anonymous, but they have used their email before, so I would know that this anonymous profile belongs to which email. That is the best one.
When I use the unified profile system, it works smoothly for our team. The only challenge was the session functionality. If someone was using a different device, that was a difficult part, but otherwise, it was great.
Segment has positively impacted our organization because we could get the number of people receiving emails, and the rate of conversion was all we were getting from Segment. I did not see a change in conversion rates, but we were able to monitor it properly.
What needs improvement?
There was a race condition in the Segment journey that I highlighted to Segment, and I think they must be doing something with it. Everything else was perfect.
I think everything has improved. They are working on it, so it is fine on my side.
For how long have I used the solution?
I have been working in my current field for four years.
What do I think about the stability of the solution?
Segment is stable.
How are customer service and support?
Customer support is fantastic.
How would you rate customer service and support?
What other advice do I have?
I would advise others looking into using Segment that it is a great product if they want to know more about their users. I rate this review an 8 out of 10.
Jaime S.
Streamlined Data Integration with Room for API Improvement
Reviewed on Jan 15, 2026
Review provided by G2
What do you like best about the product?
I like that Twilio Segment has tons of sources for data. Segment has all the sources I need and they are easy to integrate. The initial setup was also easy.
What do you dislike about the product?
I don't like that the conversion APIs don't work as well.
What problems is the product solving and how is that benefiting you?
I use Twilio Segment to integrate data from different channels easily into my company's databases. It provides tons of data sources and makes integration straightforward.
Molly Z.
Effortless Setup and Clear Event Streams
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
Setting it up was straightforward, and it's an effective tool for tagging website activity.
What do you dislike about the product?
Very hard to see more than the live events, needs a better way to view all hisotrical events
What problems is the product solving and how is that benefiting you?
Tracking web analytics
Lars B.
Great platform to cenralize all your customer data
Reviewed on Aug 19, 2025
Review provided by G2
What do you like best about the product?
Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed.
What do you dislike about the product?
Pricing could be a bit more affordable, especially if you want to use ETL processes
What problems is the product solving and how is that benefiting you?
We have various data sources and we need to connect to various destinations. Segment helps us to centralize our data, cleans it, and then makes sure it's accessible where we need it
Computer Software
Still a great product
Reviewed on Jul 31, 2025
Review provided by G2
What do you like best about the product?
It has become the infrastructure of our data analytics tracking
What do you dislike about the product?
No built in CRM, pricey, many alternatives touting to offer the same thing now
What problems is the product solving and how is that benefiting you?
Connecting tracking to our marketing tools