Contentsquare Product Analytics

What do you like best about the product?

What I like best about Contentsquare is that it shows me exactly how our civil engineering clients and prospects move around the NOVA Engineering website, instead of just giving me boring page view stats. I’m a Senior Geotechnical Engineer here, and I use Oracle Eloqua all the time for outreach — sending project updates, case studies for foundation work, and info about our geotech services. Before we had Contentsquare, I could only tell if someone opened my email. I had no idea if that structural contractor or municipal client actually found the soil report samples, project photos, or contact form they needed once they landed on our site.

The heatmaps and session replays are what I use most, and I don’t need a full-time web analyst to make sense of them. A couple months ago, we launched a new landing page for our site investigation and subsurface testing services. We sent it out to local developers and county public works teams through Eloqua, but our form submissions were way lower than we hoped. I pulled up some session replays in Contentsquare and noticed people kept scrolling right past our inquiry form. They were clicking a regular static picture over and over, thinking it was a button to download our geotech brochure. That was the whole problem. We added a clear download button right next to that image, and within two weeks, our form leads went up.

I also really like that it tracks all this visitor behavior automatically, without me spending forever setting up custom tags. Our site has tons of niche technical content: foundation design notes, landfill stability case studies, seismic assessment write-ups. Tagging every single one manually would eat up so much of my time. Contentsquare keeps an eye on scroll depth, rage clicks, and where people leave the page on its own. That helps me separate what works for private developers versus state and county transportation clients.

It fits nicely with my Eloqua workflow too. If I run an email campaign targeted at highway contractors, I can check Contentsquare afterward to see which of those folks actually dug into our transportation geotech portfolio after clicking the link. This way I know which email traffic is real engagement, not just someone opening the message and closing it right away. I can adjust the case studies and project highlights I put into my next round of outreach.

For a mid-sized engineering firm like ours, this tool works great. It’s not just for marketing people. I can bring these visitor insights to our project meetings, show leadership exactly where people get stuck on our site, and figure out which technical content we should focus on. It takes all the guesswork out. I don’t have to wonder if my outreach is landing; I can see where prospects run into issues before they reach out or leave our site entirely.

What do you dislike about the product?

For starters, filtering visitor sessions can get really messy. A lot of our site traffic comes from contractors, county public works teams, and existing clients we email through Eloqua. I often want to look only at people who clicked my campaign links, not random anonymous traffic or our own team checking the website. It takes way too many clicks to narrow it down to just that group. Last month, I was trying to review sessions from a batch of highway contractors I emailed. I spent forever tweaking filters, and I still kept pulling in internal staff traffic from our office. That messed up my read on how those prospects were actually interacting with our geotech case studies.

I also find the reporting exports clunky. When I need to share takeaways in our project or business development meetings, I want simple, clean screenshots or data I can drop into our meeting notes. The default reports are packed with metrics I don’t really care about — things that don’t matter for our civil engineering outreach. It’s hard to strip it down to just the stuff our team needs: where prospects drop off, which service pages hold their attention, where they click in error. I end up manually copying heatmap shots and typing up my own notes instead of grabbing a ready-to-share summary.

Another thing that bugs me is the lag sometimes on our longer technical content pages. We have these dense case studies for foundation testing and slope stability work, with lots of charts and soil profile diagrams. When I pull up session replays for those pages, they load slowly, and sometimes parts of the page render weirdly in the replay. It makes it harder to tell if a visitor skipped over our technical data because it didn’t interest them, or if the page just loaded poorly on their end.

What problems is the product solving and how is that benefiting you?

Before we started using Contentsquare, I was flying blind on how people interacted with our NOVA Engineering website. I rely on Oracle Eloqua to send out outreach emails to developers, county public works teams, and general contractors. Back then, all I could see was whether someone opened the email or clicked the link. I had zero clue what happened after that. I’d send out our geotech case studies, foundation design samples, and subsurface investigation resources, but I couldn’t tell if folks actually read them, got confused, or left right away. I’d guess at what content worked, and sometimes that guesswork led us astray. I remember one campaign for slope stability services; we got a bunch of email clicks, but barely any follow-up inquiries. We had no idea if the landing page was confusing, or if the audience just wasn’t interested.

Contentsquare fixed that blind spot for me. Now I can watch real visitor behavior, not just vanity metrics. The heatmaps and session replays show me exactly where people click, scroll, and where they hit snags. If I launch an Eloqua campaign targeting transportation contractors, I can track those specific visitors after they land on our site. I can see if they dig into our highway geotech portfolios, bounce off dense soil report pages, or struggle to find our contact form.

It helps me spot usability issues early before they cost us leads. A few months back, we put up a new page for seismic site assessments. We were getting steady traffic from our email campaigns, but form submissions stayed low. When I pulled replays in Contentsquare, I saw visitors were scrolling past our inquiry button because the technical charts took up so much room at the top. We rearranged the page, and leads picked up shortly after. That’s the kind of thing I never would’ve caught from email open rates alone.

It also helps me refine the outreach I build in Eloqua. When I see which case studies hold a prospect’s attention, I know what kind of content resonates with different groups. I can tailor future email sequences better — sending landfill stability resources to environmental clients, for example, and highway subsurface work to DOT teams. Instead of blasting everyone with the same generic packet, I can segment smarter.

The biggest win for our mid-sized civil engineering team is that we don’t need a dedicated web analyst to make sense of this. I can pull these insights myself and bring them to our business development and project meetings. We make decisions based on actual visitor behavior, not just anecdotes. It saves me time, reduces wasted outreach effort, and helps us tweak our site and emails so potential clients can easily find the geotechnical information they need to reach out to us.

What do you like best about the product?

I like Contentsquare’s journey analysis because it gives me a clear picture of what users did after completing a key action.

What do you dislike about the product?

Heap didn’t work out for us during the trial. It’s too different from GA360 and doesn’t handle concurrent edits well.

What problems is the product solving and how is that benefiting you?

I use Contentsquare to analyze user journeys and retention and measure attractiveness.

What do you like best about the product?

Very interactive, and a great tool for gaining customer insights and building a better customer experience

What do you dislike about the product?

I can’t think of anything right now, nothing comes to mind

What problems is the product solving and how is that benefiting you?

Remove data silos and build a more user-friendly experience for those of us who are trying to make sense of the data.

What do you like best about the product?

I find Contentsquare easy to use, and its UX is good. The initial setup was easy.

What do you dislike about the product?

I’d like Contentsquare to have more humanity, perhaps as an add-on.

What problems is the product solving and how is that benefiting you?

I get assurance from Contentsquare.

What do you like best about the product?

Quickly find the insights. Self serve analytics tool.

What do you dislike about the product?

I need to make screenshots manually now and then. Can we automate this?

What problems is the product solving and how is that benefiting you?

Where does my customer churn? Where is the friction and error?