Sold by: Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
4.6
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Experimentation Overage | $0.01 |
Feature Management API Overage | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Financial Services
Fast and Flexible, but a Steep Learning Curve
Reviewed on Jun 01, 2026
Review provided by G2
What do you like best about the product?
Compared to Tableau, I prefer using Mixpanel because the platform loads much faster. It also makes it easy to pivot quickly between events, firms, and similar views without slowing down.
What do you dislike about the product?
It is a bit complex to learn. I tutorial or something that can be referenced on how to create/ save certain views or how to add multiple firms to a view. Additionally, one issue I had was that I was having trouble finding data until I realized the data was on another source. That was not apparently clear.... maybe that could be better communicated by my data team though.
What problems is the product solving and how is that benefiting you?
Similar to the benefits I alluded to earlier, it is much quicker then tableau. So if I need to pull data metrics quickly, I will rather go to mixpanel to pull this information. The UI is rather intuitive, if I knew I could make a PDF report I would
Computer Software
Intuitive Analytics Dashboard, Easy Integration, and Great Performance
Reviewed on May 29, 2026
Review provided by G2
What do you like best about the product?
The analytics dashboard is very intuitive to set up and flexible to use.
It was easy to integrate our product with the platform., and the performance has been great so far. I also appreciate the fair pricing
It was easy to integrate our product with the platform., and the performance has been great so far. I also appreciate the fair pricing
What do you dislike about the product?
The pricing scales steeply for growing startups, making it expensive as event volume increases. The query interface can also feel complex for non-technical team members who need quick insights without SQL or custom formulas.
What problems is the product solving and how is that benefiting you?
Mixpanel helps track how users engage with a focus and energy management app; showing which features drive retention and where users drop off. This has been valuable for understanding behavioral patterns among burned-out grad students and young professionals, so product decisions are grounded in real usage data rather than assumptions.
Aaron K.
Powerful Metrics Tracker with slightly complex setup
Reviewed on May 29, 2026
Review provided by G2
What do you like best about the product?
I think the live demos in Mixpanel are incredibly valuable. Being able to see exactly where users click and what they don't click is super helpful. I really like how Mixpanel obfuscates a lot of the information so it's not revealing any sensitive data. I also appreciate having a full holistic end-to-end understanding of what our users are using throughout each system. It's also easy to create new environments in Mixpanel, so we can have different products in different environments, such as a development environment and a production environment. This allows us to test features and ensure observability before releasing them. There are many things that I like about Mixpanel.
What do you dislike about the product?
The setup was a little cumbersome. It took us quite a while to make sure that we were getting data from all aspects of our platform. I did find it a little confusing on which setup we actually wanted to go with, whether it was our own database or just using the JavaScript implementation only.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to track product metrics and adoption in real time, solving observability and telemetry issues. It prevents us from flying blind by showing what's used, what's not, and how we can improve user experience.
Retail
Versatile Analytics with Easy Setup and Custom Tagging
Reviewed on May 27, 2026
Review provided by G2
What do you like best about the product?
I use Mixpanel for both broad and micro analysis of user behaviors on our website. I like the ease of use and the ability for team members to create and share their own custom events, properties, and metrics. I also love that with Mixpanel, these custom creations can be flagged as verified, which helps build analytical curiosity and confidence in the data users are reviewing. The autocapture of events is a great feature, allowing us to custom tag site elements that aren't already tagged, and I appreciate the flexibility to apply this custom tagging retroactively, which offers a better sense of change over time. The initial setup was extremely easy and required very little development effort to get launched.
What do you dislike about the product?
Session replays and Heat Maps. We do not use either of these features as they are underpar with other competitors (notably Fullstory). Features are incomplete in comparison, user experience is poor.
What problems is the product solving and how is that benefiting you?
I use Mixpanel for ease of use and team collaboration. Autocapture and custom tagging of elements, even retroactively, help us avoid unnecessary development, fostering analytical curiosity and confidence.
Information Technology and Services
Mixpanel Makes User Behavior Visible and Actionable
Reviewed on May 27, 2026
Review provided by G2
What do you like best about the product?
I like Mixpanel because it makes product behavior very visible and actionable, especially for SaaS, mobile, and consumer apps. “I can see what users are doing step by step.”
What do you dislike about the product?
1. steep setup/implementation learning curve,
2. event taxonomy getting messy over time
3. pricing scaling aggressively with usage,
4. governance/data quality issues if teams instrument inconsistently.
5. analytics/privacy vendors after Mixpanel-related security incidents in 2025
2. event taxonomy getting messy over time
3. pricing scaling aggressively with usage,
4. governance/data quality issues if teams instrument inconsistently.
5. analytics/privacy vendors after Mixpanel-related security incidents in 2025
What problems is the product solving and how is that benefiting you?
Mixpanel answers a core question:
“What are users actually doing in our product, and how do we improve it?”
1. Understanding user behavior
2. Finding where users drop off
3. Improving retention
“What are users actually doing in our product, and how do we improve it?”
1. Understanding user behavior
2. Finding where users drop off
3. Improving retention