Sold by: Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
4.6
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Experimentation Overage | $0.01 |
Feature Management API Overage | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Kelsey Rose W.
Intuitive Dashboards, Essential for Data Insights
Reviewed on Feb 25, 2026
Review provided by G2
What do you like best about the product?
I like how the Mixpanel interface is very easy to navigate, even for those who aren't particularly tech or data-centered. It's very reliable and helps me digest information clearly so I can make quick and informed decisions. This ease of use is imperative for our business as it means I don't have to dive through complex data, making the interface incredibly useful.
What do you dislike about the product?
I would actually say if there's a way for Mixpanel to start distilling its own analytics through more AI, it'd be great. If I can do less thinking and more doing, it'd be awesome.
What problems is the product solving and how is that benefiting you?
Mixpanel streamlines data sharing, making it easy for me to digest information visually. It's not confusing and supports quick, informed decision-making.
Drew P.
Actionable Insights with a Higher Learning Curve For Non-Data Team Marketers
Reviewed on Feb 25, 2026
Review provided by G2
What do you like best about the product?
I use Mixpanel to measure the effectiveness of lifecycle marketing journeys from owned channels, paid, and direct. I appreciate the clear visibility into the full customer journey across all my channels, allowing me to see what's driving behavior and revenue. Mixpanel lets me validate experiments quickly. I like using the funnels and retention reports to help me quantify long-term engagement. Session replay and heatmaps allow me to zoom into how users behave to improve customer experience. These features together turn broad journey patterns into actionable insights.
What do you dislike about the product?
I find the learning curve for marketers who are not familiar with the deep data to be steep.
What problems is the product solving and how is that benefiting you?
I use Mixpanel for clear visibility into the customer journey, validating experiments quickly, and turning broad journey patterns into actionable insights.
Edoardo P.
Powerful User Journey Tracking That Turns Insights Into Action
Reviewed on Feb 24, 2026
Review provided by G2
What do you like best about the product?
It helps me track the user journey and overall performance, and then take action based on what I learn from that data.
What do you dislike about the product?
Sometimes there’s too much data, and it would be better if it were simplified.
What problems is the product solving and how is that benefiting you?
It helps me track data more accurately and take action based on what I learn from it.
Financial Services
Intuitive Dashboards, But Metric Customisation Needs Improvement
Reviewed on Feb 20, 2026
Review provided by G2
What do you like best about the product?
I find Mixpanel valuable for building new dashboards, which was easy for me as a business user, and sharing them with other business stakeholders. The clear flows and analytics in Mixpanel helped us analyze website analytics and funnel seamlessly, providing insights into which areas needed focus and which ones could be marketed heavily through emails and app notifications. The initial setup of Mixpanel for my team was relatively easy.
What do you dislike about the product?
I found the capability to track new metrics or add new metrics a bit of a complex process at the time I was using it.
What problems is the product solving and how is that benefiting you?
I use Mixpanel for website and app analytics, tracking visits, product clicks, and usage metrics. Its interactive dashboards help analyze website analytics and funnels seamlessly, informing focus areas and marketing strategies.
Nach D.
Great Visualizations, Needs More User-Level Insights
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
I like that it's easy to create a dashboard, open the dashboard, and see visualizations of important metrics. There are many visualization options.
What do you dislike about the product?
I think there's questions about the data integrity. It's easy to see aggregate level data, but not as traceable to an exact user.
What problems is the product solving and how is that benefiting you?
Mixpanel provides data visualizations for user behavior, surfaces trends, and monitors key metrics with ease. I like its dashboard creation and variety of visualization options.