Sold by: Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
4.6
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Experimentation Overage | $0.01 |
Feature Management API Overage | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Indicative by mParticle is a self-service analytics platform designed for business users to understand the customer journey in order to drive conversion, increase engagement, and retain customers.
Warehouse-native product analytics with the analytical power of BI
Integrate.io is a cloud-based ETL solution providing simple, visualized data pipelines for automated data flows across a wide range of sources and destinations
Customer reviews
ANURAG K.
Powerful Analytics and User Monitoring Platform
Reviewed on Jan 02, 2026
Review provided by G2
What do you like best about the product?
The platform allows us to monitor user activity and collect metadata effectively. We can gather usage data from new signups, which has led to improved analytics for our dashboard.
What do you dislike about the product?
They don't offer customer support on weekends, so you have to wait a bit longer for assistance.
What problems is the product solving and how is that benefiting you?
We have successfully deployed Mixpanel to track user data usage for both our mobile app and web platform. The metadata related to how much time users spend on our site and mobile app helps us customize and enhance our modules.
Computer Software
Fantastic Analytics Platform with Intuitive UI and Powerful Features
Reviewed on Dec 25, 2025
Review provided by G2
What do you like best about the product?
Great analytics platform, fantastic UI. Session replay functionality is very helpful
What do you dislike about the product?
It's such a powerful set of tools that it might take a bit of time to learn everything Mixpanel has to offer.
What problems is the product solving and how is that benefiting you?
Product analytics. Understanding user actions in order to create better experiences for customers
Gonzalo T.
Intuitive UI, Powerful Integrations
Reviewed on Dec 23, 2025
Review provided by G2
What do you like best about the product?
I like the UI for building reports on the fly and the ability to integrate tons of tools. Usually, building the right reports helps us through A/B testing, and understanding user behavior based on certain segments, even comparisons, are great tools when debating our products with different stakeholders. The ability to export cohorts to marketing tools has greatly improved our product-marketing efforts, as well as event dumping into our data warehouse to correlate product growth with other business KPIs. The initial setup of Mixpanel was super easy, which is one of the key aspects I appreciate.
What do you dislike about the product?
Might be me, but the User Flows took me a while to figure it out, and in some products it is still difficult to set up and get value for it, despite on paper being a super powerful feature. Another key aspect I think can be improved is Board management, especially on deleted or guest accounts. They're overall difficult to manage and audit when changes to the lexicon happen. We usually rely on emojis in the title and other 'hacks' to ensure a board is up-to-date and worth reading. Lexicon events remaps, although dangerous, might be a powerful feature for data admins. The feature that helps us understand metric deviations is hidden when it should be a core feature for any insight report or board.
What problems is the product solving and how is that benefiting you?
I use Mixpanel for understanding ROI for features, KPIs, and user behavior. It aids in building reports for A/B testing, understanding segments, and exporting cohorts to improve product-marketing efforts and correlate growth with business KPIs.
Adrien B.
Powerful Features, But Mobile Interface Needs Improvement
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
I love managing different events, cohorts, and the ability to create and share customized dashboards. This allows me to leverage exactly the information I need. Mixpanel really meets the needs well, where other solutions had missing features.
What do you dislike about the product?
There are two aspects that I find problematic with Mixpanel. First, when I look at the charts by week or by day, the data for the current period is displayed with dotted lines. Although this is relatively clear, it gives the impression that it is a projection, and as a result, we often see that at the end of the day, it is in free fall, which can be misleading since the day is not over. It is not always very clear. Secondly, the mobile interface really needs improvement. Accessing Mixpanel on a mobile is very complicated, it works very poorly, and it is not visually appealing. A better mobile interface would be a huge plus.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to track user progress, manage daily subscriptions, and the entirety of AB tests.
Information Technology and Services
Great for Tracking Feature / Product Adoption
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
Easy to measure product usage once to launch a new feature. You can see user adoption or figure out areas to improve. You can also see what users are using that particular feature. Our product team uses it often and we have reports for each of our feature releases.
What do you dislike about the product?
It can be a little nuanced in setting your analytics reports up so I usually ask one of my PMs to help me.
What problems is the product solving and how is that benefiting you?
It's helping us identify areas to improve the UI/UX of our platform and products. It's currently helping us measure which AI Agents are successful and which are not used.