Sold by: MixpanelÂ
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
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1150 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
E-Learning
Mixpanel review from a Product Designer POV
Reviewed on Sep 01, 2025
Review provided by G2
What do you like best about the product?
Context: I'm an in-house product designer that uses Mixpanel for work.
What I like best:
- The product is well-designed/has appealing UI, which increases my willingness to use it
- I like the way the main report types are broken down (insights, funnels, flow reports, retention reports), this is intuitive
- Building my own dashboard is intuitive, I like that I can tweak the layout and include descriptions
What I like best:
- The product is well-designed/has appealing UI, which increases my willingness to use it
- I like the way the main report types are broken down (insights, funnels, flow reports, retention reports), this is intuitive
- Building my own dashboard is intuitive, I like that I can tweak the layout and include descriptions
What do you dislike about the product?
What I dislike:
- Mixpanel was my first analytics tool that I used, and for my use case (answering specific UX questions, not only looking at generic metrics) I would've needed extensive walk-throughs/tutorials to learn my way around the product. I found this lacking from official support (at the time I was looking into this, about a year ago), also had a hard time finding anything from 3rd-party resources. In the end I bridged the gap via ChatGPT but that was less than ideal and would've preferred following a curriculum or similar created by/for Mixpanel
- Related to the above, I find expert features completely inaccessible to a beginner (eg setting up a cohort), there are minimal explanations in-product
- I work for an established product that's been relying on various tracking setups for years, as a result we have many events set up and not all of them are live. We have a separate Notion documentation to keep track of what is what but this is often out-of-date. I wish there was an easier way to access this info inside Mixpanel (which events/attributes do what, which are live etc)
- I recently tried the replays feature but unfortunately it didn't work as expected with our mobile app
- Mixpanel was my first analytics tool that I used, and for my use case (answering specific UX questions, not only looking at generic metrics) I would've needed extensive walk-throughs/tutorials to learn my way around the product. I found this lacking from official support (at the time I was looking into this, about a year ago), also had a hard time finding anything from 3rd-party resources. In the end I bridged the gap via ChatGPT but that was less than ideal and would've preferred following a curriculum or similar created by/for Mixpanel
- Related to the above, I find expert features completely inaccessible to a beginner (eg setting up a cohort), there are minimal explanations in-product
- I work for an established product that's been relying on various tracking setups for years, as a result we have many events set up and not all of them are live. We have a separate Notion documentation to keep track of what is what but this is often out-of-date. I wish there was an easier way to access this info inside Mixpanel (which events/attributes do what, which are live etc)
- I recently tried the replays feature but unfortunately it didn't work as expected with our mobile app
What problems is the product solving and how is that benefiting you?
I monitor the user behavior on existing features and spot opportunities for improvements/new features.
Information Technology and Services
Great analytics tool for commercial decision making
Reviewed on Aug 29, 2025
Review provided by G2
What do you like best about the product?
Mixpanel has greatly helped us to optimize the commercial performance of our apps. Mixpanel has democratized data in our teams. Through self-service dashboarding we are able to control our full-funnel performance on a hourly basis. Next to that, it allowed us to bring experimenation and testing to another level, through deeper understanding of our user behaviors between test groups.
What do you dislike about the product?
Honestly, not much. It's the strongest analytics tool I know.
What problems is the product solving and how is that benefiting you?
User analytics and commercial analytics. One-stop-shop for all user insight related questions we have.
Online Media
Great for cohort analysis
Reviewed on Aug 28, 2025
Review provided by G2
What do you like best about the product?
Mixpanel is a highly reliable analytics platform that has been invaluable for our business. Its cohort analysis capabilities stand out, making it easy to track user behavior, retention, and engagement with precision. The platform is user-friendly, enabling self-service analytics for both product and business teams without heavy reliance on engineering support. Overall, it’s an excellent tool for teams looking to make data-driven decisions quickly and effectively.
What do you dislike about the product?
Can become even more easy to use by decluttering the home screen, and using industry standard terminologies for features.
What problems is the product solving and how is that benefiting you?
Complicated cohort analytics, ad-hoc requirements for strategic business decisions and live sports analysis.
Ali Q.
Makes my work so much easier
Reviewed on Aug 28, 2025
Review provided by G2
What do you like best about the product?
The ease of use, after the overhaul it makes it better and simpler to use. To get the right information instantly just massively helps in my role in Customer Support.
What do you dislike about the product?
I haven't been across anything yet that I dislike but if I will surely I would point it out
What problems is the product solving and how is that benefiting you?
Getting the correct and precise information with such depth makes my day to day work much simpler and better.
Bulama Y.
The insights from data collected are very useful and helps us in decision making
Reviewed on Aug 27, 2025
Review provided by G2
What do you like best about the product?
The data points that can be collected and tracked and viewed
What do you dislike about the product?
A bit wide and complicated when learning for a start
What problems is the product solving and how is that benefiting you?
Learning how users use our apps