Sold by: Mixpanel
Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.
4.5
Overview
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.
Highlights
- Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
- Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
- Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Features and programs
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mixpanel Enterprise Event Plan | Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only | $80,000.00 |
Mixpanel Enterprise MTU Plan | Enterprise MTU Plan - Private Offer Only | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Overage Per Contract | $0.01 |
Experimentation Overage | $0.01 |
Feature Management API Overage | $0.01 |
Vendor refund policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
mixpanel.com/get-support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Jarolin V.
Instant Session Replays and AI Insights That Make Usage Easy to Understand
Reviewed on Jul 19, 2026
Review provided by G2
What do you like best about the product?
Instant session replays, error reporting, and AI agent analysis that allows me to gain insight on usage using natural language.
What do you dislike about the product?
The interface is not very intuitive, and sometimes lot's of clicking is required to find the info I'm looking for.
What problems is the product solving and how is that benefiting you?
MixPanel gives me a glimpse into how users are using my app. It let's me know when things are going well and when they're not.
Hospital & Health Care
Instant Drop-Off Clarity with Powerful Funnels, Segmentation, and Real-Time Boards
Reviewed on Jul 13, 2026
Review provided by G2
What do you like best about the product?
The event-based tracking model, combined with the Flows and Funnels reports, gives me immediate clarity on exactly where users drop off in our product. I can segment any event by user properties in seconds, and the interactive query builder lets me answer my own product questions instead of filing tickets with the data team. Real-time data updates and shareable Boards have also reduced our team’s weekly reporting prep from hours to minutes, making it much easier to stay on top of what’s happening.
What do you dislike about the product?
The alerting and monitoring capabilities feel underdeveloped compared to the rest of the platform. There's no easy way to set up nuanced threshold-based alerts — for example, getting notified when a conversion rate drops by a certain percentage rather than hitting a hard number. This means my team often discovers regressions reactively during weekly reviews instead of catching them in real time. I'd love to see more flexible alert conditions, anomaly detection, and better integration with tools like Slack or PagerDuty for instant notifications.
What problems is the product solving and how is that benefiting you?
Before Mixpanel, we relied on SQL queries against our data warehouse to understand user behavior, which meant every product question required a data analyst and a 1–2 day turnaround. Now, anyone on the product team can self-serve answers in minutes — building funnels to identify drop-off points, running retention analyses by cohort, and validating feature launches with real-time event data. This has cut our average insight-to-decision time from days to hours, reduced our dependency on the data team by roughly 60%, and lets us iterate on features faster because we catch usability issues within the first day of a release instead of the first week.
Angela G.
Outstanding Comfort and Ease with Database Management Tools
Reviewed on Jun 12, 2026
Review provided by G2
What do you like best about the product?
The comfort and ease of using the database management tools are outstanding.
What do you dislike about the product?
The mobile web UI is a bit too tiny, and it strains my eyes when I’m trying to navigate.
What problems is the product solving and how is that benefiting you?
Whole data formulation and analysis is just the best thing
Raj C.
Powerful and User-Friendly Analytics Platform for Product & User Insights
Reviewed on Jun 10, 2026
Review provided by G2
What do you like best about the product?
There are many things I like about Mixpanel, what I like best about is its easy-to-understand user behavior analytics and powerful event tracking. It helps me and my teams quickly understand how users interact with products, track customer journeys, analyze retention, and make data-driven decisions without needing complex technical setup. Also I like to mention the customizable dashboards and real-time insights also make reporting much faster and more efficient. Mixpanel performance is fast and reliable especially when it comes to real-time event tracking and reporting. From a pricing/ROI perspective, it provides valuable insights that help improve product decisions and customer retention, making it cost-effective for growing businesses. Also the support and onboarding experience is also smooth, with detailed documentation and helpful tutorials. Additionally, its AI and intelligence features, such as automated insights and predictive analytics, help identify user behavior trends quickly and improve decision-making. Another Good thing about Mixpanel is Mixpanel offers strong integrations with tools like Slack, Google Analytics, HubSpot, and Dropbox, helping teams centralize data efficiently.
What do you dislike about the product?
There are multiple reason that force me and my team to switch from Mixpanel. One downside is that some advanced feature can feel complex for beginners, especially during the initial setup for custom events and funnels. As I mentioned earlier, UI/UX is pretty good and clean but but navigating deeper analytics sections may take time to learn. Also Certain integrations require additional configuration or technical support. Although the pricing point is not bothering us much but in my point of view, the pricing can disturb many beginner startups. Also I like to mention when someone handles large datasets and complex reports, performance also drops and irritates sometime. Additionally, while the AI/intelligence features are useful, they are still limited compared to some enterprise-level analytics platforms.
What problems is the product solving and how is that benefiting you?
Mixpanel helps us understand user behavior and product performance clearly. It allows teams to track customer journeys, monitor engagement, analyze retention, and see where users drop off during the conversion process. This support leads to quicker, data-driven decisions, better marketing strategies, improved user experience, and higher customer retention. Its real-time analytics and reporting save time by cutting down on manual data analysis and making insights easily available across teams.
Real Estate
Easy setup and helpful alerts, saved our company more than once!
Reviewed on Jun 08, 2026
Review provided by G2
What do you like best about the product?
It's a very passive application for me. The initial set-up was pretty easy, and now I receive an email from Mixpanel that I check everyday. If the numbers are good, no action needed from me. If the numbers are bad, Mixpanel is the first place I go to see which customer accounts need my attention.
What do you dislike about the product?
I actually just tried to locate a recording, we also use microsoft clarity for this, and I found the mixpanel UI a little confusing so I gave up after only about 15 seconds. I'm sure I could have figured it out with the help of their awesome support, but it wasn't an emergency. Other than that I've only had positive experiences with them.
What problems is the product solving and how is that benefiting you?
Mixpanel makes it so I don't have to manually check customer accounts everyday, and I know our customers are being monitored. One time a few years ago we had a huge service issue with our product, something broke internally, and mixpanel was the first to catch it and let us know. Thanks mixpanel for saving me time and helping make sure our customers are cared for!