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    Mixpanel

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    Sold by: Mixpanel 
    Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.

    Overview

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    Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.

    Highlights

    • Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
    • Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
    • Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (2)

     Info
    Dimension
    Description
    Cost/12 months
    Mixpanel Enterprise Event Plan
    Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only
    $80,000.00
    Mixpanel Enterprise MTU Plan
    Enterprise MTU Plan - Private Offer Only
    $80,000.00

    Additional usage costs (3)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Overage Per Contract
    $0.01
    Experimentation Overage
    $0.01
    Feature Management API Overage
    $0.01

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    mixpanel.com/get-support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    1174 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Accounting

    Mixpanel is extremely powerful but the learning curve is hard to crack.

    Reviewed on Oct 09, 2025
    Review provided by G2
    What do you like best about the product?
    Creating the boards is great for keeping an overview.
    What do you dislike about the product?
    The analysis of "Flows" is still a mystery to me. For me, it is almost impossible to break down the flows cleanly, as the option "Expand by Property" is only sometimes (?) displayed.
    What problems is the product solving and how is that benefiting you?
    Understand user behavior and analyze UIs.
    Education Management

    Best for analytics

    Reviewed on Oct 08, 2025
    Review provided by G2
    What do you like best about the product?
    The exact issue results it provides and the analytics is perfect.
    What do you dislike about the product?
    there are alot of features in mixpanel, so nothing to dislike
    What problems is the product solving and how is that benefiting you?
    This tool is useful for identifying and addressing real-time issues that users encounter.
    Carlo M.

    Using mix panel in a latam fintech

    Reviewed on Oct 07, 2025
    Review provided by G2
    What do you like best about the product?
    The information collected is easy to understand.
    What do you dislike about the product?
    is to expensive, not all information is saved, so sometimes the data don't match with the database
    What problems is the product solving and how is that benefiting you?
    know how the users interacts in the funnel of the product
    Alon G.

    The best analytics dashboard for your company

    Reviewed on Oct 07, 2025
    Review provided by G2
    What do you like best about the product?
    Beautiful and customizable UI that allows you to create an impressive analytics dashboard. API is super easy to integrated.
    What do you dislike about the product?
    Cohort definitions and data breakdowns could be easier to set up.
    What problems is the product solving and how is that benefiting you?
    Mixpanel allows us to track and visualize all user data and produce usage. By using Mixpanel, we are able to identify usage trends and also make sure our product is working as expected.
    Tanmay R.

    Feature analytics supercharged!

    Reviewed on Oct 01, 2025
    Review provided by G2
    What do you like best about the product?
    I like the customisability and programmability of the features in my mixpanel reports to be able to achieve what I want. Implementing it in the code has been quite simple and beginner friendly.
    What do you dislike about the product?
    Nothing major really. When we want something complex to be done in mixpanel, we often need to search multiple places. We eventually found some videos from mixpanel docs itself explaining the things we wanted.. but I'd have liked a bit more detailed, accessible and bit more friendly docs? Although I must say I haven't gone through the docs enough since most things are easily understandable to begin with.
    What problems is the product solving and how is that benefiting you?
    We use mixpanel to gather product analytics essentially. We use the data to understand usage frequencies, time spent, conversion etc metrics and they help us make more informed decisions.
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