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    Mixpanel

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    Sold by: Mixpanel 
    Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.

    Overview

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    Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what is working, cut what is not, and spend more time on their best ideas with Mixpanel.

    Highlights

    • Seamlessly analyze trusted data from Amazon Redshift in Mixpanel. With Mirror Mode, Mixpanel data automatically syncs with your warehouse by accurately reflecting all changes, including additions, updates, or deletions. Whether it is CRM, billing, marketing, or support data, if it is in your warehouse, it can be easily analyzed alongside product interactions in Mixpanel.
    • Save time and enable better decision making with an intuitive interface to ask complex questions of your data without writing any SQL.
    • Discover end to end insight into user behavior by connecting product, marketing, and revenue data for holistic analysis. Accelerate alignment by making it easy to anchor team conversations with data.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (2)

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    Dimension
    Description
    Cost/12 months
    Mixpanel Enterprise Event Plan
    Enterprise Plan w/ up to 60 Million Annual Events -Private Offer Only
    $80,000.00
    Mixpanel Enterprise MTU Plan
    Enterprise MTU Plan - Private Offer Only
    $80,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Overage Per Contract
    $0.01

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    mixpanel.com/get-support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    1158 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Karol M.

    There's no modern product management without Mixpanel

    Reviewed on Sep 18, 2025
    Review provided by G2
    What do you like best about the product?
    I’ve been using Mixpanel throughout my entire career in product management (6+ years), and to me, data-driven product management equals Mixpanel.

    Without it, I wouldn’t be able to confidently ship serious features - nor truly understand what’s happening in production. I rely on Mixpanel to gather user feedback, monitor overall product health, identify patterns, debug stuff, and recruit users for qualitative research.

    I use it almost every day. It’s intuitive, easy to use, and clearly built by people who understand what product managers and researchers need.

    I’ve implemented Mixpanel across two companies, four products, and several side projects and I plan to continue championing it in future roles as well.

    Also, the recent redesign was excellent - cleaner, faster, and a real step forward.
    What do you dislike about the product?
    Honestly, not much. I’ve tried multiple other product analytics tools (Amplitude, Smartlook, Heap, Pendo, etc.), and Mixpanel consistently comes out on top.

    The only improvement I’d love to see is a smoother way to view and track sequences of events in a user’s activity feed. Right now, it can feel a bit clunky to open each event one by one just to check properties and piece together context. Having a more streamlined timeline view would make this process much easier, but I don't have a ready solution in mind.
    What problems is the product solving and how is that benefiting you?
    I rely on Mixpanel to gather user feedback, monitor overall product health, identify patterns, debug issues, and recruit users for qualitative research. It gives me a clear view of what’s happening with my product across the entire lifecycle, helping me make confident decisions that move the business forward without the risk of breaking things along the way.
    Lionel R.

    Fastest and most powerful product analytics ever

    Reviewed on Sep 17, 2025
    Review provided by G2
    What do you like best about the product?
    Fast, flexible, reliable it allows us to know our business on every detail
    What do you dislike about the product?
    It’s pricey and the new autocomplete for properties is always selecting the wrong item
    What problems is the product solving and how is that benefiting you?
    Lead attribution and product behavior
    Axel L.

    Mixpanel is my go to product to understand user behavior.

    Reviewed on Sep 16, 2025
    Review provided by G2
    What do you like best about the product?
    The ability to build different kinds of flow diagrams and understand user flows.
    What do you dislike about the product?
    I don't necessarily dislike anything about Mixpanel. Sometimes in this new world, I wish that I could just ask questions from Mixpanel and get answers based on the data available—an AI chatbot-like feature.
    What problems is the product solving and how is that benefiting you?
    The biggest problem solved by Mixpanel is understanding user behavior and flows on our applications. I also benefit a lot from the ability to use data on Mixpanel to present to investors.
    Adam P.

    Works great and is reliable

    Reviewed on Sep 15, 2025
    Review provided by G2
    What do you like best about the product?
    We pipe a TON of events through mixpanel and it is ultra fast to query. I use it multiple times a day and it is my preferred analytics tool. It's easy for our team to add new events and track things.
    What do you dislike about the product?
    Some things it does are unclear and can lead the team to question the data.
    What problems is the product solving and how is that benefiting you?
    Conversion optimization
    Information Technology and Services

    Game changer in how we hace product discussions.

    Reviewed on Sep 15, 2025
    Review provided by G2
    What do you like best about the product?
    We use mixpanel for two pourposes in our company: as a product management tool, and as a growth /experimentation tool. What we like the most about mixpanel is its adaptability to different use cases. The platform is robust in features so we can cover our needs, but also easy to use enough so we don't have to centralize our operations and become bottlenecks for people. Each team leader has access to the platform and configures it for what they need.
    What do you dislike about the product?
    One of the areas we didn't like about mixpanel when we started was a couple of changes in our account management contact / partner network. We met a local organization, stablished a relatinonship and just when things were taking of they changed us to another organization that was a bit intense in getting to acknoledge that we were ok with the transition but never really contacted us again to provide any sort of value.
    What problems is the product solving and how is that benefiting you?
    Mixpanel is helping us to prioritize our product feature backlog and add a data-driven process to running our growth experiments.
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