What do you like best about the product?

I like how Mixpanel provides detailed user behavior analytics, helping us understand how people interact with our product.

What do you dislike about the product?

Mixpanel can be complex to set up, especially for tracking custom events.

What problems is the product solving and how is that benefiting you?

Mixpanel helps us understand user behavior and track product engagement, allowing us to make data-driven improvements

What do you like best about the product?

Mixplanel really shined when it comes to understanding how users actually interact with a product. What i like best is how easy it makes tracking user behavior beyond just page views. You can clearly see what users are doing, where they drop off, and which features are actually being used. The reports are flexible and detailed, but still easy to understand, even if you are not a data expert. Being able to slice data by events, cohorts and funnels helps make better product decisions instead of relying on assumptions. Overall, it turns raw data into clear insights that are actually useful for improving the product.

What do you dislike about the product?

Mixplanel can feel a bit overwhelming at first, especially if you are new to product analytics. There are a lot of features and options. so it takes some time to understand how to set up events properly and get the most out of the platform. Another downside is pricing. As data volume grows, costs can increase quickly, which can be challenging for smaller teams or early stage products.While the dashboards are powerful, some advanced insights still require a learning curve to intercept correctly it is very capable, but no always beginner friendly

What problems is the product solving and how is that benefiting you?

Mixpanel solves the problem of not really knowing how users interact with your product beyond surface level metrics. Instead of just tracking page views or installs, it helps you understand user behavior in detail what features people use, where they drop off and what keeps them engaged. For me, this is beneficial because it turns guesswork into data backed decisions. I can see what is working, what is not, and why, which helps prioritize features and improvements more confidently. It saves time, reduces assumptions and makes product and growth decisions much more intentional and focused.

What do you like best about the product?

In my experience, MixPanel stands out for its unique blend of simplicity and power. Whenever we want to uncover new insights from our user data, MixPanel makes the process straightforward and allows us to quickly analyze and break down the data to discover patterns that might otherwise go unnoticed. The platform frequently introduces new features and regularly updates its user interface. While frequent changes can be frustrating in some products, MixPanel manages to add new capabilities without making the user experience more complicated.

What do you dislike about the product?

I don't think there are any real downsides about using MixPanel. Understanding user analytics does require some learning, but MixPanel does a pretty good job of helping you learn what you need to know to use the product effectively.

What problems is the product solving and how is that benefiting you?

MixPanel primarily helps us gain insights into user journeys as they complete common tasks. Additionally, we rely on MixPanel to build dashboards that we share with our resellers. Since our product is white labeled, our resellers are interested in actionable data to inform their marketing investment strategies. On a daily basis, we often generate ad-hoc MixPanel reports to determine whether recent changes to our product have led to shifts in user behavior.

What do you like best about the product?

What I like best about Mixpanel is how clearly it shows what users are actually doing inside the product. Instead of just page views or basic traffic numbers, Mixpanel focuses on real actions like sign-ups, clicks, feature usage, and drop-offs. This gives Mic better insight into user behavior. Another thing I really like is how fast and interactive the reports are. Funnels, retention charts, and breakdowns update quickly so I can explore data without waiting for long report loads. From a backend developer point of view, the event-based model makes sense. i can send event from apps, background jobs, or services, not just the frontend This fits well with microservices and backend-heavy products. I also like that Mizpanel lets me slice and filter data easily. I can break events by user type, plan, country, or any customer property without writing SQL every time.

What do you dislike about the product?

One thing I dislike about Mixpanel is that the learning curve can be steep at the beginning. If events are not planned and named properly from day one, the data can become confusing later. Another downside is pricing. As data volume grows, costs can increase quickly, especially for high-traffic or event-heavy systems. You need to be careful about what you track. The UI, while powerful, can sometimes feel overwhelming. There are many options and charts, and it takes time to understand which report is best for which question. Debugging tracking issues can also be tricky. if an event is missing or sent incorrectly, finding the root cause sometimes requires digging through logs and dashboards, and long-term historical analysis can be limited depending on the plan, which can affect deeper thread analysis.

What problems is the product solving and how is that benefiting you?

Mixpanel solves the problem of not knowing how users really interact with a product. Traditional analytics often show traffic numbers but don't explain why users stay, leave, or fail to convert Mixpanel focuses on actions and flows, which helps understand real user behavior. From a backend developer perspective, Mixpanel helps connect backend events with user outcomes. For example, I can track when an API succeeds or fails and see what impact it has on user retention or conversion. This makes data more meaningful and tied to real system behavior. Another big benefit is better decision-making. Instead of guessing which feature matters, I can see usage patterns. Clearly this helps product and engineering teams prioritize work based on actual data, not assumptions. Mixpanel also helps with finding dropoffs, and bug funnels clearly show where users stop progressing if many users fail at a specific step. It often points to a UX issue or a backend problem that needs fixing. It improves collaboration between teams. Product engineering and business teams can all look at the same data and discuss improvements using facts instead of opinions. Another important benefit is experimentation and validation. When new features or changes are released, Mixpanel helps measure their impact quickly. This reduces risk and speeds up iteration. Mixpanel also supports scalability in analytics. As the product grows, I don't need to rebuild the reporting system from scratch. Events and properties can evolve over time. It also reduces the need for custom analytics queries. Instead of writing complex SQL or building the dashboard manually, many insights are available directly through the UI. For me the biggest benefit is clarity. Mixpanel turns raw event data into clear insights that help improve product quality and backend reliability. Another benefit I get from Mixpanel is confidence while making backend changes. When I refactor APIs, change flow, or optimize performance, I can clearly see if those changes affect user behavior. If something breaks silently, Mixpanel helps catch it early by showing drops in key events. Also, Mixpanel helped me explain technical impact to nontechnical people instead of talking about logs or server metrics. I can show clear charts like users stopped after step 3 or feature usage increased after release. This makes discussions with product managers and stakeholders much easier and more practical.

What do you like best about the product?

I use Mixpanel to understand how our users interact with our product, which helps me set goals for improvements and track changes. I like using the 'Insights' feature a lot because it's the most convenient tool for investigating our data and creating queries. I know our events well, so 'Insights' makes it easy for me to understand our data.

What do you dislike about the product?

Sometimes the data I see in funnels doesn't match the data in Insights, even with properties set up well. It's hard to create an alert for data I don't have, and faking the event isn't possible. I used to use cohorts a lot but it's hard to find that screen now. I'd like better Intercom integration. The current integration isn't good enough, and I can't sync specific cohorts.

What problems is the product solving and how is that benefiting you?

Mixpanel helps me understand user interaction, set improvement goals, track changes, and investigate bugs using product analytics.

What do you like best about the product?

The platform allows us to monitor user activity and collect metadata effectively. We can gather usage data from new signups, which has led to improved analytics for our dashboard.

What do you dislike about the product?

They don't offer customer support on weekends, so you have to wait a bit longer for assistance.

What problems is the product solving and how is that benefiting you?

We have successfully deployed Mixpanel to track user data usage for both our mobile app and web platform. The metadata related to how much time users spend on our site and mobile app helps us customize and enhance our modules.

What do you like best about the product?

Great analytics platform, fantastic UI. Session replay functionality is very helpful

What do you dislike about the product?

It's such a powerful set of tools that it might take a bit of time to learn everything Mixpanel has to offer.

What problems is the product solving and how is that benefiting you?

Product analytics. Understanding user actions in order to create better experiences for customers

What do you like best about the product?

I like the UI for building reports on the fly and the ability to integrate tons of tools. Usually, building the right reports helps us through A/B testing, and understanding user behavior based on certain segments, even comparisons, are great tools when debating our products with different stakeholders. The ability to export cohorts to marketing tools has greatly improved our product-marketing efforts, as well as event dumping into our data warehouse to correlate product growth with other business KPIs. The initial setup of Mixpanel was super easy, which is one of the key aspects I appreciate.

What do you dislike about the product?

Might be me, but the User Flows took me a while to figure it out, and in some products it is still difficult to set up and get value for it, despite on paper being a super powerful feature. Another key aspect I think can be improved is Board management, especially on deleted or guest accounts. They're overall difficult to manage and audit when changes to the lexicon happen. We usually rely on emojis in the title and other 'hacks' to ensure a board is up-to-date and worth reading. Lexicon events remaps, although dangerous, might be a powerful feature for data admins. The feature that helps us understand metric deviations is hidden when it should be a core feature for any insight report or board.

What problems is the product solving and how is that benefiting you?

I use Mixpanel for understanding ROI for features, KPIs, and user behavior. It aids in building reports for A/B testing, understanding segments, and exporting cohorts to improve product-marketing efforts and correlate growth with business KPIs.

What do you like best about the product?

Mixpanel is an excellent tool for tracking user behavior on our frontend applications. I appreciate its user-friendly interface, which makes it easy to create custom and intuitive dashboards.

Another advantage is its support for custom data in addition to the standard event data it collects (such as date, browser, and location). This flexibility is a significant benefit, as it allows us to tailor the data we track and incorporate it into our dashboards as needed.

What do you dislike about the product?

It would a great additional beneficial to have a more comprehensive selection of templates available for graphics. Additionally, incorporating AI to help reconcile various events and tag them according to specific areas of the product would be a valuable improvement.

What problems is the product solving and how is that benefiting you?

We use Mixpanel to conduct more in-depth analysis of how users interact with our systems, particularly to monitor the adoption of new features, track success and failure rates, and gain insight into the main user flows. It also provides a focused view of how people navigate between our features. This data is then used to guide further improvements to our product or to address specific problem areas where we notice frequent errors or unexpected behavior.

What do you like best about the product?

I love managing different events, cohorts, and the ability to create and share customized dashboards. This allows me to leverage exactly the information I need. Mixpanel really meets the needs well, where other solutions had missing features.

What do you dislike about the product?

There are two aspects that I find problematic with Mixpanel. First, when I look at the charts by week or by day, the data for the current period is displayed with dotted lines. Although this is relatively clear, it gives the impression that it is a projection, and as a result, we often see that at the end of the day, it is in free fall, which can be misleading since the day is not over. It is not always very clear. Secondly, the mobile interface really needs improvement. Accessing Mixpanel on a mobile is very complicated, it works very poorly, and it is not visually appealing. A better mobile interface would be a huge plus.

What problems is the product solving and how is that benefiting you?

I use Mixpanel to track user progress, manage daily subscriptions, and the entirety of AB tests.