Mixpanel
MixpanelReviews from AWS customer
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Great Visualizations, Needs More User-Level Insights
What do you like best about the product?
I like that it's easy to create a dashboard, open the dashboard, and see visualizations of important metrics. There are many visualization options.
What do you dislike about the product?
I think there's questions about the data integrity. It's easy to see aggregate level data, but not as traceable to an exact user.
What problems is the product solving and how is that benefiting you?
Mixpanel provides data visualizations for user behavior, surfaces trends, and monitors key metrics with ease. I like its dashboard creation and variety of visualization options.
Effortless User Behavior Tracking
What do you like best about the product?
I like that Mixpanel makes it easy to get to data and it works well in multiple environments. The initial setup was easy.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
Mixpanel helps me track user behavior and makes it easy to get to data. It works well in multiple environments.
Mixpanel Graphs Make My Work Easier
What do you like best about the product?
It makes my work easier by just looking at the graph feature of the mixpanel
What do you dislike about the product?
Nothing since it is easy access, easy to understand
What problems is the product solving and how is that benefiting you?
the redemption of the promos we've been working on. It benefits me since I don't need to check every promotion manually and calculate everything. by just using mixpanel, it shows everything no calculation needed
Intuitive Analytics, Quick Insights
What do you like best about the product?
I find Mixpanel's ease of use incredibly helpful, especially when I need to answer quick questions in seconds. As a product manager, I'm often asked how users interact with our product or how something performs. Mixpanel lets me easily generate reports using a user-friendly interface rather than having to compile data manually in a spreadsheet and visualize it. This self-service product analytics feature saves me a lot of time and effort.
What do you dislike about the product?
The learning curve can be a bit steep for those who have never used a product analytics platform before. There are also often syncing issues when you are trying to make multiple edits quickly.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to understand user interactions and measure test results. It lets me generate product analytics reports easily via the UI without manually pulling data.
Powerful Funnel Insights That Save Time
What do you like best about the product?
Mixpanel makes it easy to understand funnel data, especially when drilling down into the users who complete specific actions. It saves our engineering and data teams a lot of time on modeling and QA.
What do you dislike about the product?
The UI is initially a bit confusing to navigate, especially when trying to understand the difference between Insights and the Funnel views.
What problems is the product solving and how is that benefiting you?
Mixpanel has saved our data and engineering teams countless hours that we would otherwise spend modeling our events. It also makes it easy for us to understand user behavior through a multitude of different data slices.
Powerful Data Visibility and Deep Filtering for Clearer Insights
What do you like best about the product?
I love being able to actually see the data and filter down to even the smallest details, so I can browse through events and specific information and get a clearer sense of how my ambassadors and activities are flowing every single day.
What do you dislike about the product?
Sometimes finding the right data can be confusing due to the immense number of options available; however, after a short learning curve, it becomes much easier to navigate and get to what you need.
What problems is the product solving and how is that benefiting you?
Mixpanel helps me understand where to focus, which activities worked (or didn’t), where we lost POC, and what impact certain actions have within our community and among our customers. As a result, it helps me support creators in making better content, and it also helps all of us analyse more concretely what works and what doesn’t.
Deep Insights with Mixpanel but Some Speed Bumps
What do you like best about the product?
I find Mixpanel really helpful for understanding the end-to-end view of how our users interact and shop with our platform. It provides insights in an easy and democratized way for diagnosing problems with data. Mixpanel completes the picture where our BI tools fall short, notably helping us understand our users much better, including their path to churn. I appreciate Mixpanel's continuous upgrades to their product suite and their commitment to gathering real user research to ensure their B2B product meets industry standards. I love how Mixpanel includes experimentation on the platform, which allows us to better analyze different cohorts of experiment users without needing to cross-reference multiple platforms.
What do you dislike about the product?
I think the load time sometimes is really long, which I understand because there's lots of data on it. The data governance can also be a little bit messy, tedious, and confusing.
What problems is the product solving and how is that benefiting you?
I use Mixpanel for product analytics and user behavior research. It helps us understand user interactions, diagnose problems with data, and complete the picture where our BI tools fall short. We also appreciate the built-in experimentation to analyze user cohorts without cross-referencing multiple platforms.
Clear Event-Based Analytics with Powerful, Intuitive Funnel Analysis
What do you like best about the product?
Mixpanel stands out for its clear, event-based analytics and very strong funnel analysis. Funnels are easy to build, compare, and explore, and switching between views (e.g. funnel steps, conversion rates over time) is fast and intuitive. Event tracking has been stable since 2023, and metrics are consistently defined across analyses and experiments, which makes results easy to compare and trust.
What do you dislike about the product?
Complex analyses and more advanced A/B test setups can be difficult to implement, and they don’t scale well without significant ongoing effort. The insights you can get are largely limited to the data you send through events, which makes it harder to do deeper or more flexible analysis later. On top of that, some key experiment features are only available on the Enterprise plan, which reduces accessibility and can drive up costs.
What problems is the product solving and how is that benefiting you?
Mixpanel solves the problem of understanding user behavior and conversion funnels in a clear, event-driven way. It makes it easy to analyze how users move through key product flows, identify drop-offs, and track conversion rates over time. This reduces analysis effort, speeds up insights, and enables more consistent decision-making based on clearly defined, trusted metrics.
Detailed User Behavior Analytics That Deepen Product Insights
What do you like best about the product?
I like how Mixpanel provides detailed user behavior analytics, helping us understand how people interact with our product.
What do you dislike about the product?
Mixpanel can be complex to set up, especially for tracking custom events.
What problems is the product solving and how is that benefiting you?
Mixpanel helps us understand user behavior and track product engagement, allowing us to make data-driven improvements
Powerful, Fast Event-Based Insights with Clear Funnels and Segmentation
What do you like best about the product?
What I like most about Mixpanel is how clearly it shows user activity. I can see what users are doing step by step, like where they click, where they stop, and what features they actually use. It helps me understand real behavior instead of guessing. I also like that once things are set up, the dashboard updates on its own, so I don't need to check data manually again and again. The charts are easy to read even for someone who is not a data expert.
What do you dislike about the product?
One thing I don't like is that it takes time to understand everything at the start. The setup can feel confusing, especially when tracking events for the first time. Some features are hidden inside menus, so it's not obvious where to click. Also, the pricing can feel high when the data grows, which makes you think twice before tracking too many events.
What problems is the product solving and how is that benefiting you?
Mixpanel solves the problem of not knowing how users actually use your product; traditional analytics show traffic but don't explain behavior. It benefits me by helping identify why users drop off, not just where. This makes it easier to improve onboarding and core features. Mixpanel helps teams make data-driven decisions instead of relying on assumptions or opinions. It improves feature prioritization. When I see which features are used and which are ignored, I can focus development effort better. For product teams, it reduces guesswork; every change can be measured with real user data. It also helps align teams. Product, engineering, and marketing all look at the same data and speak the same language. Mixpanel helps improve retention; by understanding repeat usage and churn signals, I can take action before users leave. It saves time in the long run. Instead of building custom reports, insights are available quickly through built-in tools. It helps catch small issues early, like a button nobody clicks or a step users keep skipping, before they become bigger problems. It makes release reviews easier, because after shipping a feature, I can quickly see whether people are actually using it or ignoring it. It helps justify the decision to the stakeholder since I can show real numbers and user behavior instead of personal opinions. I reduce unnecessary development work because data clearly shows what is not worth building or improving. It helps compare user behaviors over time, so I can see whether changes actually improved the product or made things work. It supports better experimentation, as A/B tests and feature changes can be measured without extra tooling. It builds long-term confidence in product decisions, because choices are based on patterns and trends, not onetime feedback. It helps spot unexpected user behavior, like users using a feature in a way we didn't plan, which can open new product ideas. It makes post-release analysis easier because I can clearly tell what worked and what didn't without digging through raw logs. It supports smarter long-term planning, since trends over weeks or months show where the product is really heading, not just short-term spikes.
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