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Mixpanel

Mixpanel

Reviews from AWS customer

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External reviews

1,201 reviews
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External reviews are not included in the AWS star rating for the product.


    Sharon N.

My true detrimental product analytics tool with works for me,Unbeatable versatility adding to Torch

  • November 21, 2025
  • Review provided by G2

What do you like best about the product?
One of the best thing i observed and liked is comprehensive documentation which was super helpful for faster onboarding. I am glad for its versatility with support for data analytics from different sources from mobile, web and my server side.Has one of the best query builder with seamless and scalability with handling large data sets.
What do you dislike about the product?
It stand out as my exponential and essential for my product analytics.
What problems is the product solving and how is that benefiting you?
Favourite product analytics tool so far.
Effiacy with versatility to support analytics from different sources from mobile,web and server.
Enormous support of multiple languages makes it to exquisitely stand out as the best.
Clean and intuitive interface with ease of use.


    Information Technology and Services

Clean Dashboards and Powerful Features

  • November 14, 2025
  • Review provided by G2

What do you like best about the product?
Clean dashboards and extensive functionality
What do you dislike about the product?
Still sometimes require inputs from developers to make changes
What problems is the product solving and how is that benefiting you?
Figuring out customer funnels, where gaps are, where opportunities are, allowing metric deep dives


    Andrey M.

Support Needs Improvement

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Their focus is exclusively on analytics, unlike Amplitude, which I find too broad. I appreciate having statistical significance displayed directly in the reports. The idea of alerts is also excellent, although unfortunately, they do not function as intended.
What do you dislike about the product?
The support experience has been terrible. As a paying customer, we've been waiting for two weeks for a response to resolve a critical bug affecting alerts, but have yet to hear back. It feels like they simply don't care, and in the meantime, we're dealing with false positive alerts on a daily basis.

Additionally, there's a significant issue with the user merging feature. Its implementation is far inferior compared to what Amplitude offers.
What problems is the product solving and how is that benefiting you?
The user behaviour analytics feature provides valuable insights into how users interact with the software. It helps identify patterns and trends, making it easier to understand user preferences and improve the overall experience.


    Computer Software

Intuitive Dashboard That Makes User Insights Effortless

  • November 10, 2025
  • Review provided by G2

What do you like best about the product?
MixPanel makes easy to understand user behaviour where you have the ability to see how people are suing your product, what features they are loving, where they have dropped off and what motivates them to come back. It's dashboard is intuitive and easy to use where you can dig into data without any need to be an analytical expert.
What do you dislike about the product?
It has the some learning curve to understand how events and properties works.
What problems is the product solving and how is that benefiting you?
It has helped us in knowing that how users is interacting with our product. I can say that earlier it was difficult to track which feature people actually used and where they got stuck. But, we can see now real time data on user behaviour, measure engagement.


    Computer Software

Great Analytics

  • November 10, 2025
  • Review provided by G2

What do you like best about the product?
The analytics platform stands out as exceptionally powerful. Additionally, features like screen recordings and A/B tests are also impressive.
What do you dislike about the product?
The ability to query your data using code (JQL) does not provide a very intuitive interface or method for doing so.
What problems is the product solving and how is that benefiting you?
Gaining insight into what drives changes in user behavior is essential.


    Automotive

Effortless Onboarding and Quick Start

  • November 10, 2025
  • Review provided by G2

What do you like best about the product?
Easy to start creating board and alerts, easy to integrate in the apps
What do you dislike about the product?
Hard to master, interface can be tricky to understand
What problems is the product solving and how is that benefiting you?
Mixpanel offers monitoring capabilities, AB testing for important features, performance reviews, and alerts regarding the health of key features.


    Ilia B.

Fast Reporting and Effortless Workspace Switching

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I like that Mixpanel works fast and helps me see reports quickly. It is also easy to change between different workspaces, which makes my work more simple.
What do you dislike about the product?
I don’t really have any dislikes about Mixpanel. Everything works well for me, and I can easily find all the tools I need for my work.
What problems is the product solving and how is that benefiting you?
Mixpanel helps me understand how people use our application. I can easily analyze user actions and quickly check which features are most popular. The many filters make it very convenient to find the exact data I need and improve our product faster.


    Samuele Donato d.

Empowers App Growth with Visual Insights

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Mixpanel for about a year and a half, and it has been incredibly valuable for tracking events in our mobile app. I love the insights reports as they make it easy to set up and provide a clear visual presentation of how the app is growing and where I might be losing users. Another aspect I enjoy is the multi-visualization of results and the straightforward setup of reference time periods, which enhances data interpretation and decision-making. Mixpanel's ease of event setup simplifies the process and creates a seamless way to monitor app performance.
What do you dislike about the product?
I find the retention board in Mixpanel underutilized, as it doesn’t add much value to my analysis. Additionally, I find it restrictive that the KPI tree feature is not included in the growth plan, which limits its benefits for growth-focused projects.
What problems is the product solving and how is that benefiting you?
I use Mixpanel to track app events, build funnels, and generate insights, which help me visualize app growth and identify user drop-off points.


    Alex B.

Mixpanel is a must-have for both startups and growing companies

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most about Mixpanel is its focus on truly understanding user behavior, rather than just tracking user counts. If I had to highlight one standout feature, it would be the combination of event-based tracking and segmentation.

Integrating Mixpanel into your app or website is straightforward. The dashboards are easy to configure, allowing you to begin monitoring your events almost immediately. I believe Mixpanel is essential for both startups and growing companies.
What do you dislike about the product?
Depending on the report, things can become quite complex. However, all features are thoroughly documented, and you can always refer to their documentation for guidance.
What problems is the product solving and how is that benefiting you?
Mixpanel solves the problem of understanding how users actually interact with our product. Traditional analytics tools focus on traffic and page views, but that doesn’t tell us why users convert, drop off, or stay engaged. Mixpanel gives us event-based, behavioral data, so we can clearly see what actions users are taking inside the product.

Key problems it solves:

1. Lack of visibility into user behaviour – We can now track the exact steps users take, not just whether they showed up.

2. Unclear drivers of conversion and retention – Funnels and cohorts show which features correlate with growth vs. churn.

3. Slow, analyst-dependent insights – Teams can answer their own questions without SQL, which speeds up decisions.

4. Difficulty measuring feature adoption – We can see how new features are being used and by whom.


    Olya M.

Flexible, Fast, and User-Friendly Experience

  • November 06, 2025
  • Review provided by G2

What do you like best about the product?
Flexibility - I can build many different reports in the same place.
Self-service - I don't need data team support, when I have a question that can be answered by data, I can find the answer on my own.
Great UX - it's mostly intuitive, great iconography, user-friendly titles, responsive layout.
Speed/performance - it's very important, the data loads almost instantly, and if it's not up to date I can see it by clicking on 3-dot menu.
What do you dislike about the product?
I'm disoriented when the navigation changes. I understand that they continuously evolve the product but being exposed to experiments isn't always fun especially when I need to get things done.
What problems is the product solving and how is that benefiting you?
I need data-driven insights on daily basis, Mixpanel empowers me to get them. It helps me make more weighted product decisions. Helps me frame strategy and control day-to-day execution.