Mixpanel
MixpanelReviews from AWS customer
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Insightful Analytics with Room for Onboarding Improvement
What do you like best about the product?
I've found Mixpanel incredibly useful for understanding user interactions with our product. Its ability to filter by various dimensions and create detailed reports and alerts is indispensable. I especially value the ability to generate multiple reports within a single board, allowing me to organize related data efficiently. This functionality has been essential for sharing valuable insights with my team, ultimately helping us make informed decisions and shape product strategies.
What do you dislike about the product?
I struggle with certain aspects of Mixpanel, even after two and a half years of usage, due to insufficient onboarding. The ability to create different user groups, like those involving cohort builders for users who signed up 30 or 60 days ago, presents a challenge. The onboarding experience was not comprehensive enough to cover these more complex functionalities. For parts where I received a proper onboarding by my peers, I manage fine, but without proper instruction, usability can be tricky.
What problems is the product solving and how is that benefiting you?
Mixpanel helps me understand user interactions, prioritize feature development, and shape our product. It acts as a window into user behavior, which is crucial for making informed decisions.
Mixpanel is extremely powerful but the learning curve is hard to crack.
What do you like best about the product?
Creating the boards is great for keeping an overview.
What do you dislike about the product?
The analysis of "Flows" is still a mystery to me. For me, it is almost impossible to break down the flows cleanly, as the option "Expand by Property" is only sometimes (?) displayed.
What problems is the product solving and how is that benefiting you?
Understand user behavior and analyze UIs.
Best for analytics
What do you like best about the product?
The exact issue results it provides and the analytics is perfect.
What do you dislike about the product?
there are alot of features in mixpanel, so nothing to dislike
What problems is the product solving and how is that benefiting you?
This tool is useful for identifying and addressing real-time issues that users encounter.
Using mix panel in a latam fintech
What do you like best about the product?
The information collected is easy to understand.
What do you dislike about the product?
is to expensive, not all information is saved, so sometimes the data don't match with the database
What problems is the product solving and how is that benefiting you?
know how the users interacts in the funnel of the product
The best analytics dashboard for your company
What do you like best about the product?
Beautiful and customizable UI that allows you to create an impressive analytics dashboard. API is super easy to integrated.
What do you dislike about the product?
Cohort definitions and data breakdowns could be easier to set up.
What problems is the product solving and how is that benefiting you?
Mixpanel allows us to track and visualize all user data and produce usage. By using Mixpanel, we are able to identify usage trends and also make sure our product is working as expected.
Feature analytics supercharged!
What do you like best about the product?
I like the customisability and programmability of the features in my mixpanel reports to be able to achieve what I want. Implementing it in the code has been quite simple and beginner friendly.
What do you dislike about the product?
Nothing major really. When we want something complex to be done in mixpanel, we often need to search multiple places. We eventually found some videos from mixpanel docs itself explaining the things we wanted.. but I'd have liked a bit more detailed, accessible and bit more friendly docs? Although I must say I haven't gone through the docs enough since most things are easily understandable to begin with.
What problems is the product solving and how is that benefiting you?
We use mixpanel to gather product analytics essentially. We use the data to understand usage frequencies, time spent, conversion etc metrics and they help us make more informed decisions.
Robust Product Analytics Solution
What do you like best about the product?
I love how easy it is to stratify data in Mixpanel. It feels like the platform was built for people who want to quickly slice, filter, and compare without needing a dedicated analyst. The UI makes it simple to drill down into different cohorts or behaviors, and I can get from a big-picture view to granular insights in just a few clicks.
What stands out most is how flexible the tool is—you can track user flows, retention curves, and funnels, all while customizing reports to answer the exact question you’re trying to solve. It’s powerful without being overwhelming.
For me, Mixpanel has become less of a “reporting tool” and more of a daily decision-making companion. It helps me validate assumptions, spot friction points, and actually act on data rather than just collecting it.
If I had one critique, it would be that the learning curve for advanced features is a little steeper—but the payoff is worth it once you get comfortable.
Overall, Mixpanel makes it easy to transform raw numbers into clear stories that drive product and business strategy.
What stands out most is how flexible the tool is—you can track user flows, retention curves, and funnels, all while customizing reports to answer the exact question you’re trying to solve. It’s powerful without being overwhelming.
For me, Mixpanel has become less of a “reporting tool” and more of a daily decision-making companion. It helps me validate assumptions, spot friction points, and actually act on data rather than just collecting it.
If I had one critique, it would be that the learning curve for advanced features is a little steeper—but the payoff is worth it once you get comfortable.
Overall, Mixpanel makes it easy to transform raw numbers into clear stories that drive product and business strategy.
What do you dislike about the product?
What I dislike about Mixpanel is that while the core experience is smooth, some of the deeper features feel harder to unlock without a fair amount of trial and error. The learning curve can be steep when you want to go beyond the basics, and sometimes I spend more time figuring out the right query structure than actually analyzing the results.
I’ve also noticed that navigating between reports can feel a little clunky—you can build powerful dashboards, but drilling into specific details sometimes takes more clicks than it should. And while the platform is great at visualizing trends, exporting or sharing those insights with stakeholders who don’t use Mixpanel isn’t always as seamless as I’d like.
Lastly, the pricing tiers can make it tough to scale—once you cross into higher usage, the costs add up quickly, which makes you second-guess how much data you’re sending in.
I’ve also noticed that navigating between reports can feel a little clunky—you can build powerful dashboards, but drilling into specific details sometimes takes more clicks than it should. And while the platform is great at visualizing trends, exporting or sharing those insights with stakeholders who don’t use Mixpanel isn’t always as seamless as I’d like.
Lastly, the pricing tiers can make it tough to scale—once you cross into higher usage, the costs add up quickly, which makes you second-guess how much data you’re sending in.
What problems is the product solving and how is that benefiting you?
Mixpanel is solving the problem of not just having data, but actually making it usable. Before, it felt like pulling insights out of raw numbers required heavy lifting or dedicated analytics resources. With Mixpanel, I can quickly understand how shoppers are moving through a flow, where they drop off, and what features drive engagement.
It’s helping me validate decisions with real behavior instead of gut feeling, and it gives my team a way to align on facts rather than assumptions. That means we can iterate faster, focus on the parts of the experience that matter most, and show measurable impact to leadership without having to wait on reports.
It’s helping me validate decisions with real behavior instead of gut feeling, and it gives my team a way to align on facts rather than assumptions. That means we can iterate faster, focus on the parts of the experience that matter most, and show measurable impact to leadership without having to wait on reports.
Great Product
What do you like best about the product?
It has a great interface for viewing insights on my web application, and it's very intuitive.
What do you dislike about the product?
Maybe features like automatically generate interesting graphs and charts that provide interesting insights - with the use of AI - would be helpful
What problems is the product solving and how is that benefiting you?
It tells me a lot about the users and how they are using my web application, and I can change it accordingly. This is an option that wasn't open to us in the past.
In-dept Product Analytics - Great for ecommerce
What do you like best about the product?
- It helps me slice and dice as many segments as i want based on properties and attributes I want
- It gives a very clear funnel picture and in how the users are moving from one page to another. I can also export these segments to use for marketing communications
- Real-time monitoring - Data gets populated on real time and we can monitor sales and other attributes on the dashboard
- It gives a very clear funnel picture and in how the users are moving from one page to another. I can also export these segments to use for marketing communications
- Real-time monitoring - Data gets populated on real time and we can monitor sales and other attributes on the dashboard
What do you dislike about the product?
- It is a costly tool. A lot of events needs to be passed which leads to very high cost quota
What problems is the product solving and how is that benefiting you?
- Seeing how the users are interacting with various pages and what are the drop off points
- Helping in identifying segments and increasing conversions
- Monitoring events of particular features that are launched on the website
- Helping in identifying segments and increasing conversions
- Monitoring events of particular features that are launched on the website
Detailed, user friendly product analytics. Taught me how to think about product analytics.
What do you like best about the product?
Over the years the way Mixpanel lets you setup and visualise your reports has become my own mental model for thinking about product analytics. It is very intuitive to use at the high level and makes it easy to get your head around the next layer of detail. When I use it I feel like I am following best practice.
What do you dislike about the product?
This was a while ago so may no longer be relevant but I work at a B2B SaaS company and it was quite difficult to work out how to measure metrics per business rather than per user. It was solved with the groups feature but it was quite cumbersome to get there.
What problems is the product solving and how is that benefiting you?
Understand how our customers are using new and existing features so we can make decisions about improving these features or prioritising new initiatives on our roadmap.
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