Mixpanel
MixpanelReviews from AWS customer
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Usage as a product designer
What do you like best about the product?
I like the fact that everything is possible to understand data, and also I like that we have some dashboard established by a data analyst
What do you dislike about the product?
When you are not used to this kind of software, it can be difficult to undertsand how to build the dashboard, knowing what you have to study, and how to build a dashboard
What problems is the product solving and how is that benefiting you?
It help us to follow the usage of our product
It also help us to validate or not some hypothesis, and find new ideas for our product
It also help us to validate or not some hypothesis, and find new ideas for our product
Product Manager
What do you like best about the product?
The go to solution to make some quick study
What do you dislike about the product?
The search engine is not that relevant
The funnel is complicated
The funnel is complicated
What problems is the product solving and how is that benefiting you?
Have quantitative data to take the best product decisions
Senior PM
What do you like best about the product?
Easy to visualise data, organise dashboards, easy to plug for devs
What do you dislike about the product?
- cannot see annotation directly in graphs, would be amazing
- impossible to duplicate Custom Events !!!!
- color management
- impossible to hide inherited filters in a board in a dashboards
- difficult to share (except screenshots)
- impossible to duplicate Custom Events !!!!
- color management
- impossible to hide inherited filters in a board in a dashboards
- difficult to share (except screenshots)
What problems is the product solving and how is that benefiting you?
Measuring impact of our features on our user
Help me decide what to build or kill thanks to A/B Test
Can justify time investment
Help me decide what to build or kill thanks to A/B Test
Can justify time investment
There's no modern product management without Mixpanel
What do you like best about the product?
I’ve been using Mixpanel throughout my entire career in product management (6+ years), and to me, data-driven product management equals Mixpanel.
Without it, I wouldn’t be able to confidently ship serious features - nor truly understand what’s happening in production. I rely on Mixpanel to gather user feedback, monitor overall product health, identify patterns, debug stuff, and recruit users for qualitative research.
I use it almost every day. It’s intuitive, easy to use, and clearly built by people who understand what product managers and researchers need.
I’ve implemented Mixpanel across two companies, four products, and several side projects and I plan to continue championing it in future roles as well.
Also, the recent redesign was excellent - cleaner, faster, and a real step forward.
Without it, I wouldn’t be able to confidently ship serious features - nor truly understand what’s happening in production. I rely on Mixpanel to gather user feedback, monitor overall product health, identify patterns, debug stuff, and recruit users for qualitative research.
I use it almost every day. It’s intuitive, easy to use, and clearly built by people who understand what product managers and researchers need.
I’ve implemented Mixpanel across two companies, four products, and several side projects and I plan to continue championing it in future roles as well.
Also, the recent redesign was excellent - cleaner, faster, and a real step forward.
What do you dislike about the product?
Honestly, not much. I’ve tried multiple other product analytics tools (Amplitude, Smartlook, Heap, Pendo, etc.), and Mixpanel consistently comes out on top.
The only improvement I’d love to see is a smoother way to view and track sequences of events in a user’s activity feed. Right now, it can feel a bit clunky to open each event one by one just to check properties and piece together context. Having a more streamlined timeline view would make this process much easier, but I don't have a ready solution in mind.
The only improvement I’d love to see is a smoother way to view and track sequences of events in a user’s activity feed. Right now, it can feel a bit clunky to open each event one by one just to check properties and piece together context. Having a more streamlined timeline view would make this process much easier, but I don't have a ready solution in mind.
What problems is the product solving and how is that benefiting you?
I rely on Mixpanel to gather user feedback, monitor overall product health, identify patterns, debug issues, and recruit users for qualitative research. It gives me a clear view of what’s happening with my product across the entire lifecycle, helping me make confident decisions that move the business forward without the risk of breaking things along the way.
Fastest and most powerful product analytics ever
What do you like best about the product?
Fast, flexible, reliable it allows us to know our business on every detail
What do you dislike about the product?
It’s pricey and the new autocomplete for properties is always selecting the wrong item
What problems is the product solving and how is that benefiting you?
Lead attribution and product behavior
Mixpanel is my go to product to understand user behavior.
What do you like best about the product?
The ability to build different kinds of flow diagrams and understand user flows.
What do you dislike about the product?
I don't necessarily dislike anything about Mixpanel. Sometimes in this new world, I wish that I could just ask questions from Mixpanel and get answers based on the data available—an AI chatbot-like feature.
What problems is the product solving and how is that benefiting you?
The biggest problem solved by Mixpanel is understanding user behavior and flows on our applications. I also benefit a lot from the ability to use data on Mixpanel to present to investors.
Six years in and it's become part of my standard dev workflow
What do you like best about the product?
After six years using Mixpanel across everything from side projects to enterprise apps, what keeps me coming back is how effortless the integration is. You're literally up and running with a few lines of code - no complex setup, no wrestling with documentation for hours. The interface strikes this perfect balance where non-technical teammates can dig into the data without getting lost, but I can still build complex funnels and cohort analyses when needed. It's become such a standard part of my workflow that setting up Mixpanel is now on my new project checklist right alongside initializing git. That kind of seamless adoption is rare in analytics tools.
What do you dislike about the product?
Honestly, their advanced use case documentation could be better. Sometimes I end up figuring things out through trial and error instead of clear examples.
What problems is the product solving and how is that benefiting you?
Before Mixpanel, I was stuck cobbling together basic Google Analytics with custom database queries to understand user behavior - which meant either getting surface-level insights or spending hours writing SQL for every question. Mixpanel solved the "black box" problem where you ship features and just hope they work. Now I can track specific user actions, see exactly where people drop off in funnels, and understand which features actually drive retention versus the ones that look impressive but nobody uses.
The biggest benefit is speed of iteration. Instead of waiting weeks for "comprehensive analysis," I can answer questions like "do users who complete onboarding stick around longer?" in minutes. This has completely changed how I approach product decisions - from gut feelings and assumptions to actual data-driven choices. Plus, it's democratized insights across the team. Our designers and product managers can explore user behavior themselves instead of constantly asking me to run queries. That alone has probably saved me 5-10 hours per week while making everyone more informed about what's actually happening in our products.
The biggest benefit is speed of iteration. Instead of waiting weeks for "comprehensive analysis," I can answer questions like "do users who complete onboarding stick around longer?" in minutes. This has completely changed how I approach product decisions - from gut feelings and assumptions to actual data-driven choices. Plus, it's democratized insights across the team. Our designers and product managers can explore user behavior themselves instead of constantly asking me to run queries. That alone has probably saved me 5-10 hours per week while making everyone more informed about what's actually happening in our products.
Works great and is reliable
What do you like best about the product?
We pipe a TON of events through mixpanel and it is ultra fast to query. I use it multiple times a day and it is my preferred analytics tool. It's easy for our team to add new events and track things.
What do you dislike about the product?
Some things it does are unclear and can lead the team to question the data.
What problems is the product solving and how is that benefiting you?
Conversion optimization
Game changer in how we hace product discussions.
What do you like best about the product?
We use mixpanel for two pourposes in our company: as a product management tool, and as a growth /experimentation tool. What we like the most about mixpanel is its adaptability to different use cases. The platform is robust in features so we can cover our needs, but also easy to use enough so we don't have to centralize our operations and become bottlenecks for people. Each team leader has access to the platform and configures it for what they need.
What do you dislike about the product?
One of the areas we didn't like about mixpanel when we started was a couple of changes in our account management contact / partner network. We met a local organization, stablished a relatinonship and just when things were taking of they changed us to another organization that was a bit intense in getting to acknoledge that we were ok with the transition but never really contacted us again to provide any sort of value.
What problems is the product solving and how is that benefiting you?
Mixpanel is helping us to prioritize our product feature backlog and add a data-driven process to running our growth experiments.
Solid product analytics platform that also helps in everyday customer support workflow
What do you like best about the product?
Versatility.
I have my own usage in my daily workflow as customer support manager, while the company relies on it to do more in dept analytics. But when I need to know something more about anything that runs with our customers, it can easily come in help!
I have my own usage in my daily workflow as customer support manager, while the company relies on it to do more in dept analytics. But when I need to know something more about anything that runs with our customers, it can easily come in help!
What do you dislike about the product?
Cannot say, it simply satisfies my needs, so there's nothing I can complain about.
What problems is the product solving and how is that benefiting you?
Mostly looking at customer logs and activity, knowing who they are and what they did, essential to deal with the subscription management, and very useful in case of potential bugs or failure chase.
The integration with Recurly and WordPress/WooCommerce and Insider makes it the correct solution to collect the data from the first ones and pass them building powerful cohorts.
The details in the events we can track make it superversatile.
The integration with Recurly and WordPress/WooCommerce and Insider makes it the correct solution to collect the data from the first ones and pass them building powerful cohorts.
The details in the events we can track make it superversatile.
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