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Honest opinion ....
What do you like best about the product?
Great price point, leading the middle of the pack, and agile enough to take direction from the front of the pack if believed correct. Big enough to deliver, small enough to innovate.
What do you dislike about the product?
no real issues with the product, currently does what it needs to do..
What problems is the product solving and how is that benefiting you?
Realtime interaction delivering the customers experience, across all channels...
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Building a data lake is easy with Tealium CDP
What do you like best about the product?
Using Tealium as our data lake foundation has been straightforward to set up and use without writing custom code.
What do you dislike about the product?
The learning curve can be a bit steep when initially setting up Tealium. I recommend the training sessions and help from the Tealium team to understand the different sections within the platform.
What problems is the product solving and how is that benefiting you?
Looking to build a single source of truth as it relates to our customer data. Having a central repository for customer data and being able to connect to many different platforms (such as ad platforms, email marketing platforms, etc.) has made Tealium a critical component of our marketing tech stack.
EventStream for your Data Compliance Needs
What do you like best about the product?
EventStream, in combination with its suite of products, can remove any Personal Health Information (PHI) or Personal Identifying Information (PII) from your analytics and ensure your data analytics is protected and HIPAA compliant. Their platform is a game-changer for our data analytics .
What do you dislike about the product?
There is a very steep learning curve of their product suite, but once your team is up-to-speed, there is no other suite of products more robust.
What problems is the product solving and how is that benefiting you?
We use Tealium EventStream to set the Events within our data layer and provide the rules of where the data will land. The benefit we have seen is keeping our data and platforms across our marketing stack in HIPAA Compliance.
Robust solution
What do you like best about the product?
The audience can be easily managed by the Marketing team with limited knowledge of coding and cut down the dependency of the Development team.
What do you dislike about the product?
Too many things to learn and more profound training required.
What problems is the product solving and how is that benefiting you?
We are currently working on Implementing and benefits yet to realize and measure it. we aim to solve the unification of data and activation in real-time across different channels.
Great functionality, bad UX
What do you like best about the product?
It provides a lot of versatility because it's not bound to a specific platform like Google or Adobe. Also, the history change view that looks like Github version control.
What do you dislike about the product?
Because of the flexibility, it is way harder to make implementations that are otherwise simple and straightforward in Google Tag Manager. Also, the UI/UX is just bad.
What problems is the product solving and how is that benefiting you?
None, using it because clients were using it.
I haven't found any benefit that is unique to the platform or that puts them ahead of competitors. That being said, their support is really good and can actually help you do some of the implementation but I think that depends on the contract that they have with the client.
I haven't found any benefit that is unique to the platform or that puts them ahead of competitors. That being said, their support is really good and can actually help you do some of the implementation but I think that depends on the contract that they have with the client.
More complicate than GTM to debug / understand why a tag is not fired.
What do you like best about the product?
Technical Features: JQuery and Extensions + Tag template when well understood.
What do you dislike about the product?
QA tool / Debug tool. difficult to undertsand why a tag is not fired (vs GTM). but sometimes less native features (scroll tracking , Timer) than GTM .
What problems is the product solving and how is that benefiting you?
Track events with JQuery and push media tags.
Few CDPs are as robust as Tealium
What do you like best about the product?
Straightforward for novices but still powerful enough to work in even the most complex enterprise data environment
What do you dislike about the product?
Tealium sometimes oversells their developing capabilities but the core functionality is great
What problems is the product solving and how is that benefiting you?
Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.
In a world where 1st party data is currency, Tealium is the best exchange
What do you like best about the product?
real-time sync between server-side (like CRM, SIS, LMS, data warehouse type data), user ID stitching across our defined identities, Tealium support team is incredibly responsive.
What do you dislike about the product?
Tealium AudienceStream is fantastic, thus a 9/10; however, no technology is absolutely perfect, so although I provide this list with the hope of future build outs:)
1) Limited integration with the Google Cloud Platform.
2) AudienceStream data is housed in Tealium-managed AWS infrastructure, it would be great if we could maintain a copy of the production data, or the production version itself, on our own hosted cloud infrastructure, whether it be GCP, AWS, or Azure
3) It would be great to have access to logs of AudienceConnector activity, to either verify successful sends or better understand when an error occurs.
1) Limited integration with the Google Cloud Platform.
2) AudienceStream data is housed in Tealium-managed AWS infrastructure, it would be great if we could maintain a copy of the production data, or the production version itself, on our own hosted cloud infrastructure, whether it be GCP, AWS, or Azure
3) It would be great to have access to logs of AudienceConnector activity, to either verify successful sends or better understand when an error occurs.
What problems is the product solving and how is that benefiting you?
Merging authenticated and un-authenticated digital experiences into a single profile so we can leverage both defined/confirmed and/or probabilistic attributes in our service operations.
Building a robust user-ID keyring so various systems can more easily speak with each other.
Provide enhancements to higher education pre-enrollment and post-enrollment activities.
Building a robust user-ID keyring so various systems can more easily speak with each other.
Provide enhancements to higher education pre-enrollment and post-enrollment activities.
Recommendations to others considering the product:
Leveraging Tealium's AudienceStream project via custom integration with Google's Google Tag Manager server-container may better position Tealium assets loading on web assets.
Tealium flexible and complicated
What do you like best about the product?
Tealium Audience stream allows customers to build complex audience activations with robust audience membership criteria. Tealium team is responsive and open to feedback
What do you dislike about the product?
UI does not offer real-time full audience visibility. Need to query landed data to understand full audience counts. Error logging and logging in general is tough to come by.
What problems is the product solving and how is that benefiting you?
Omni channel audience activation.
Great tool for website
What do you like best about the product?
It does what they say it will do, and offer any support needed.
What do you dislike about the product?
Steep learning curve with Audience Stream
What problems is the product solving and how is that benefiting you?
Need more support than originally thought due to how advanced the CDP actually is.
Recommendations to others considering the product:
Still learning all the benefits of this product, but tools are there to take our website to the next level.
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