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Great Integration. Easy to use Interface
What do you like best about the product?
Great Integration and observability with any platform you like. Very simple to use interface. Everything is abstracted.
What do you dislike about the product?
Documentation could be a little better and detailed.
What problems is the product solving and how is that benefiting you?
Basically, it helps us in tracking our user events and to identify any problems with our platform.
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Essential tool
What do you like best about the product?
Easy to use, computed traits, granular routing of data to the right place
What do you dislike about the product?
Could be easier to find some of the functions (debugging, etc)
What problems is the product solving and how is that benefiting you?
It allows us to route the right data to the right tools in a super easy way.
Segment Review QA & PM
What do you like best about the product?
I started to use Segment on the QA side of things, first time using it, found it very simple to review actions and views taken in the app. It was very detailed and caught everything the client requested to track.
I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.
I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.
What do you dislike about the product?
I think as I start to use more Segment I would be able to compare with other tools, but this is way different than GA and other tools I've used in the past so want to be able to explore/discover Segment full potential to find disadvantages to my focus point but so far so good
What problems is the product solving and how is that benefiting you?
what's going to be most important is how we use Segment as a potential tool at our company. I've only used following client's expectations so I want to be able to share what Segment can do with my team
Great and easy to use CDP
What do you like best about the product?
How easy it is to navigate within the platform itself and to connect data between tools. The Personas feature is particularly useful and the capabilities keep expanding on a consistent basis.
What do you dislike about the product?
While it saves a lot of time to not integrate with all the tools because Segment does that, it is rather expensive. Support could be a bit more proactive to make sure the implementation is done correctly.
What problems is the product solving and how is that benefiting you?
Integrating with different marketing tools without having to worry about moving data and syncing it to all the martech stack tools we have.
Segment is a must-have to install new tools and connect all your tech stack together
What do you like best about the product?
The ability to one-click install new destinations and have all my data there.
What do you dislike about the product?
I've seen Segment get blocked by ad-blockers / cookie-blockers, that's the only downside I can think of.
What problems is the product solving and how is that benefiting you?
Having multiple tools and not having to go through a painless implementation process with each.
My single favorite tool as a PM
What do you like best about the product?
Segment gives me complete control over all the data coming from our products, nearly codelessly. It also makes sure that data is uniform and clean. Support is prompt and excellent
What do you dislike about the product?
Honestly nothing. Every time myself wishing Segment had some capability, I find out it already offers said capability. From PII management to call error troubleshooting.
What problems is the product solving and how is that benefiting you?
Before Segment we had to install and code for every tool in our stack separately (Mixpanel, Google Analytics, Fullstory, etc.). Now we just do it once, and when I want new tools added its as easy as one click.
Recommendations to others considering the product:
Ive recommended Segment to anyone who will listen for the last 5 years of my career. Everyone who has heeded that recommendation has come back happy. Just use it.
Segment makes it simple to have a Single Source of Truth for our customer
What do you like best about the product?
Segment is incredibly simple to use and seamlessly integrates into other technology, allowing us to put data, and the customer, at the heart of our technology and business
What do you dislike about the product?
Segment is not the cheapest software or contract we have, by far. However, if you have solid data and technical support you will get a strong return on your investment.
What problems is the product solving and how is that benefiting you?
Segment allows us to create a single source of truth for our customers. Similarly, we use it to embed our data into all of our technology stack. It is easy to set up and usually error free
Recommendations to others considering the product:
I would strongly recommend Segment.
A must have tool for every SaaS company, at every single stage!!!
What do you like best about the product?
Segment is just amazingly easy to setup and use. Across the entire team (developers, product designers, marketing, product, management and more), the value that we gain compare to the amount of effort spent is just unbelievably good!
What do you dislike about the product?
Converting to a business (enterprise) account took too long for our organization, and during the wait phase, some of Segment's greatest features were blocked for us to use.
What problems is the product solving and how is that benefiting you?
Settings up the infrastructure for PLG and product analytics across all products and departments, lowering dev dependency, creating clearer and better looking code, implementing and integration tools onto our product stack and way more!
Very convenient for SaaS companies
What do you like best about the product?
- Works very well as a "data hub" to ingest data and forward data off to other sources (marketing tools, analytics, data warehouse)
- Does a lot of things well out of the box. Data teams can be productive without needing help from engineers
- Scales well as your company grows
- Does a lot of things well out of the box. Data teams can be productive without needing help from engineers
- Scales well as your company grows
What do you dislike about the product?
- With the event debugger, you can only view events in real time. You can't inspect events from the past
- Data governance is difficult to manage. The protocols product doesn't really help much. No good solutions for managing data quality in your events
- Expensive and has vendor lock-in, hard to change once you've investing in setting up the instrumentation
- Data governance is difficult to manage. The protocols product doesn't really help much. No good solutions for managing data quality in your events
- Expensive and has vendor lock-in, hard to change once you've investing in setting up the instrumentation
What problems is the product solving and how is that benefiting you?
Makes event instrumentation much easier for product companies.
For Saas teams, the account management feature are good, events can be associated with groups and not just individuals
For Saas teams, the account management feature are good, events can be associated with groups and not just individuals
Must have when getting started with analytics
What do you like best about the product?
Easy to set up, set and forget. Simply implement their easy API and then you will have the ability to switch on many different integrations.
What do you dislike about the product?
You'll need to reimplement the service's API itself if you want to do something segment doesn't support (e.g. using an id over an email for instance)
What problems is the product solving and how is that benefiting you?
Solves the problem of having to spend a lot of time setting up each integration we need as a fast-growing start-up.
Recommendations to others considering the product:
Even if you only need to integrate one platform, better to spend the time setting up segment than that one platform - then you have access to countless others.
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