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Twilio Segment

Twilio Segment | 1

Reviews from AWS Marketplace

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External reviews

545 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Daniel D.

Segment, a excelent tool

  • February 09, 2022
  • Review provided by G2

What do you like best about the product?
Possibility for all existing platforms.
Cloud data collection.
Customer segmentation.
Explanations and step by step of how each task is carried out
What do you dislike about the product?
You do not have the possibility to choose the language of the website.
The limitation of having to choose an account type.
Some destinations are incompatible with some sources.
What problems is the product solving and how is that benefiting you?
Segment, a marketing tool that helps you centralize all data and analytics from any site or app, avoiding time-consuming integrations.
Recommendations to others considering the product:
The connection mode is through the internet.
Connection mode and platforms may be incompatible with the destination.


    Jure K.

Segment is just great

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
A very nice overlook (great interface), ease of set-up, working without problems, quick troubleshooting.
What do you dislike about the product?
Not all needed sources, blocking of web tracking for some users.
What problems is the product solving and how is that benefiting you?
Getting data from multiple sources into multiple destinations especially into the DWH.


    Victor W.

Great way of making your individual tools talk to each other!

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
Segment is a vital addition to our business. We work in a very data driven way, and without Segment, we couldn't be nearly as efficient as we are today.
What do you dislike about the product?
Not always to most intuitive UX, but better than the competition out there.
What problems is the product solving and how is that benefiting you?
Data sharing between different dashboards and tools.


    Lokesh J.

very nice integration and data transformation tool

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
easy integration with third-party and various cloud function.
What do you dislike about the product?
there is no such thing about disliking ,
What problems is the product solving and how is that benefiting you?
integration between data source and business destination tool.


    Information Technology and Services

Useful analytics information tool

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
Easy to use dashboard, simple api library sdk for javascript.
What do you dislike about the product?
Documentation is a bit spread out and sometimes tricky to navigate.
What problems is the product solving and how is that benefiting you?
Frontend user interaction tracking on website UI as an event analytics sending tool.


    Apparel & Fashion

Really useful and highly recommended

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
It is the Best way to unify your analytics
What do you dislike about the product?
Debugger could keep track of more history
What problems is the product solving and how is that benefiting you?
Basically all questions from analytical standpoint
Recommendations to others considering the product:
Just try it out!


    Non-Profit Organization Management

Seems good.

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
Segment is a very powerful platform, with core products and additional add-ons that extend that functionality. It seems well designed and engineered. We're getting more actionable customer data than ever before. Also, great tools for ensuring data hygene right at the point of entry into our stack.
What do you dislike about the product?
As with any integration, there are challenges that vary depending on your entire ecosystem. We are currently only leveraging a small portion of Segment's power because of other legacy systems. So think though your stack holisitically before counting on all the things Segment CAN provide. Not Segment's fault, per se, but an important caveat.
What problems is the product solving and how is that benefiting you?
We needed better visibility on customer interactions for both content development and growth marketing. Segment gives us that, and helps us ensure that new data from new sources is clean.
Recommendations to others considering the product:
Think though what capabilities Segment will have in YOUR tech stack. There may be limiting factors beyond Segment.


    Education Management

Segment is the motor that powers the world!

  • February 08, 2022
  • Review verified by G2

What do you like best about the product?
We can track user traits and behavior on our platform instantly, and we can integrate this data across a variety of cloud-based platforms! We pair this data with information collected from our user-created content database to create a visual landscape of how users are engaging with our platform.
What do you dislike about the product?
I would love to see Segment's testing tool capture more than just the last few minutes of activity --- it would be great to have a version of the tools that provides a searchable log so that we can review our metrics in more detail.
What problems is the product solving and how is that benefiting you?
We use Segment to view events on our platform that we cannot otherwise view from our standard platform tools. We can combine information about our customers across multiple systems and learn more about their needs.


    Zach S.

Powerful, and necessary foundation to product data

  • February 08, 2022
  • Review verified by G2

What do you like best about the product?
The segment provides consistent service and is easy to implement with a moderate amount of planning from a team. They have productized a robust foundation for groups looking to set their teams and systems up for success.
What do you dislike about the product?
By utilizing Segment you inherently become entrenched in the product itself. Taking a step backward would be a bit of challenge after usage. Thankfully Segment has become a reliable and foundational part of our operations.
What problems is the product solving and how is that benefiting you?
Unified data, and establishing a framework with how we gather and classify data. We also utilize Segment to feed data to in-app messaging product Appcues and application analytics platform, Amplitude.


    Financial Services

Solved a real problem

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
When starting a new business, its key that we do not waste precious development time on building things that have already been built before. Segments integrations make things easy and fast.
What do you dislike about the product?
It can be quite expensive however there is a free tier which is quite generous and when you factor in development costs for manual integration the pricing becomes more competitive.
What problems is the product solving and how is that benefiting you?
Fast integration with minimal code.
Having a single central store for all events data ensuring that we do not duplicate our data unnecessarily on multiple platforms.