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Segment help business to collect data in single place
What do you like best about the product?
* Quite easy to integration
* Supports many platforms
* Documentation is easy to understand
* Supports many platforms
* Documentation is easy to understand
What do you dislike about the product?
* Not easy to map different platform users, we always have double user count just due to the identity is different
* Dont know how to do data protection
* Dont know how to do data protection
What problems is the product solving and how is that benefiting you?
We use Segment to collect the different sources of data for analysing, is much easier compare to define the data collection ourself, and different stakeholder can create different reports based on their interest
Recommendations to others considering the product:
If you trying to collecting different data from different platform, not matter what kind of data type it is, Segment is a good choice, is easy to setup and support many platforms.
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No engineers? No problem!
What do you like best about the product?
Being able to syndicate data to all your downstream tools is incredibly useful but what makes Segment work is their customer support team.
What do you dislike about the product?
Unfortunately, Segment does not do session tracking which has meant that we have to use native functions from other tools that aren't transferrable across other tools.
What problems is the product solving and how is that benefiting you?
We have saved 100s of hours in engineering time, empowering marketers to get tools set up within minutes.
Recommendations to others considering the product:
Spend a little time to get it right the first time and you're set for awhile. It's worth the time.
Best tool for user data tracking
What do you like best about the product?
- Numerous integrations with different sources make it very easy to integrate with our various frontends and backends.
- The platform is straightforward to use.
- Free plan is suitable for startups or individuals who want to try the platform.
- The platform is straightforward to use.
- Free plan is suitable for startups or individuals who want to try the platform.
What do you dislike about the product?
- Some integrations can have certain limitations that are hard to control.
- The price can go up considerably if you have a big project.
- The price can go up considerably if you have a big project.
What problems is the product solving and how is that benefiting you?
- Low effort and little developer time are needed to add new integrations.
- Centralized way of managing user data and identifying users across different products/frontends.
- Centralized way of managing user data and identifying users across different products/frontends.
Recommendations to others considering the product:
Segment is the best data tracking tool I have found so far. Its ease of use and up-to-date, and easy-to-set-up integrations make it one of the best solutions out there.
Amazing Customer Data Platform but needs to improve on external sources data connectors
What do you like best about the product?
The Personas feature of Segment allows you to understand the whole customer journey on multiple devices a lot better.
What do you dislike about the product?
Data connectors to external sources are quite unflexible and worse than competitors.
What problems is the product solving and how is that benefiting you?
Without Segment, we wouldn't have been able to put together a reliable marketing attribution modeling given how many devices customers use nowadays and how long their buying periods are. Segment covers those gaps
Essential to our team
What do you like best about the product?
Our team uses Segment to streamline our data flow from internal systems to our marketing automation platform (and beyond). It does an excellent job of giving us more control over our data, more visibility into the pipeline, and allows us to segment users into various audiences efficiently and quickly.
What do you dislike about the product?
I don't have much to complain about when it comes to Segment - typically, any hiccups I experience are ultimately traced back to other services we use.
What problems is the product solving and how is that benefiting you?
Using Segment events has significantly improved our ability to pivot quickly and target specific, unique audiences with relevant messaging.
Great platform for connecting multiple platforms in a blink of an eye
What do you like best about the product?
The huge catalogue of services, and the ease in connecting them
What do you dislike about the product?
There are some advanced platforms that are missing
What problems is the product solving and how is that benefiting you?
I can connect a new service in less than 5 minutes, and I don't have to change my code
Senior Product Analyst
What do you like best about the product?
I find it helpful that your support staff is so quick to respond
What do you dislike about the product?
I dislike that it's hard to find things in segment
What problems is the product solving and how is that benefiting you?
we are figuring out what are users do and what behaviors are affected by our launches
Solid platform, although very expensive.
What do you like best about the product?
Product is solid and easy to use. Nothing to complain here.
What do you dislike about the product?
Pricing structure and add ons make the costs prohibitive for some customers.
What problems is the product solving and how is that benefiting you?
Helps us track product interactions with one snippet and send everywhere.
Recommendations to others considering the product:
Take a look at a few others, have a clear perspective of how pricing works.
Allows you to track all the events on your WEBSITE with a centralized solution
What do you like best about the product?
With Segment you are able to track all the events happening on your website, with a single integration, you can track from audience metrics to performance metrics or even events happening in the video player.
What do you dislike about the product?
Integration with other tracking solutions is far from being ideal. One of the great advantages of Segment would be to track everything with a single integration and send the information to the rest of the monitoring/tracking systems but unfortunately, most of the cases data is not accurate or consistent, so integration of other third parties are requested.
What problems is the product solving and how is that benefiting you?
Audience Tracking, User behavior tracking, Video Player events tracking. Tried also some integrations with Youbora and Google Analytics but so far we haven't been able to completely remove integration with this other third party as we are not getting all the data with only Segment integration.
Recommendations to others considering the product:
Good if you look for an event tracking tool, not so helpful if you want to use a single integration to send the data to other monitoring/tracking tools it might be the case that data is not 100% consistent. I recommend to investigate if integrations with your other third parties are already working.
I like the feature that allows me to move data across the solutions that I am using
What do you like best about the product?
The ability to move data across different business solutions
What do you dislike about the product?
Since it has flexibility, you will need to use it to familiarize yourself with the platform
What problems is the product solving and how is that benefiting you?
Syncing data across various databases simultaneously.
Recommendations to others considering the product:
It's a great tool to check it out
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