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Twilio Segment

Twilio Segment | 1

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External reviews

547 reviews
from G2

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    Information Services

Segment

  • March 14, 2024
  • Review verified by G2

What do you like best about the product?
helping in debugging once event tracking is set up. There are integrations with many external apps for setup. UI is easy to use and understand. Collects and integrates a lot of customer data
What do you dislike about the product?
Even with the walkthroughs on setup, there could be difficulty in connecting your app if it is custom. Paid plans are not cheap
What problems is the product solving and how is that benefiting you?
tracking customer action events, reverse ETL to send data to another application, schema checking with tracking plans


    Human Resources

Godsend Tracking Tool

  • March 14, 2024
  • Review verified by G2

What do you like best about the product?
The thing I love most about Segment is the ability to track what events users are doing on your website. The data that can be tracked and what is output is amazing. It can be a little difficult to ascertain the differences between the different timestamps but the provided documentation clears that confusion up immensely.
What do you dislike about the product?
As an analyst, the thing I dislike about Segment is 0 SSH tunneling offering for Redshift (at least at the tier that my company is on), this has us set up an external rds to recieve that data, which gives another barriar of access to those who need to troubleshoot the data.
What problems is the product solving and how is that benefiting you?
The main problem Segment is solving for us is we're able to track at a very granular level what users are doing on our website.


    Real Estate

Fantastic product; so easy to use

  • March 14, 2024
  • Review provided by G2

What do you like best about the product?
Ease of use, simple visualization, easy to instrument and implement
What do you dislike about the product?
Hard to tell when a data connection is no longer working
What problems is the product solving and how is that benefiting you?
Segment helps me gather data from disparate sources and tie things together


    Jacob S.

Flexible Tool for data connection but difficult UI for debugging

  • March 14, 2024
  • Review verified by G2

What do you like best about the product?
It allows me to connect data from multiple sources to one warehouse
What do you dislike about the product?
When a sync breaks the error messages are very difficult to decifer. You must write into support for technical help rather than ability to peel back more technical connections on own. Support has not been the most useful.
What problems is the product solving and how is that benefiting you?
Allowing for segment events in our app.


    Isabel S.

easy to use and integrate

  • March 14, 2024
  • Review verified by G2

What do you like best about the product?
useful in integrating across multiple channels for a single source of truth on customer events, was pretty straightforward to set up, and haven't had any downtime issuers
What do you dislike about the product?
since I didn't implement I can't say if it was difficult to set up or continually manage. since it integrates pretty seamlessly across different tools I can't really think of a downside.
What problems is the product solving and how is that benefiting you?
customer event and data tracking- through segment we're able to follow user journeys and connect data across tools


    Marketing and Advertising

Collect Analyze and Plan your Data

  • March 14, 2024
  • Review provided by G2

What do you like best about the product?
It also provides analysis on the data collection.
What do you dislike about the product?
NIche targeting on the small set of audiences relating to less reached group
What problems is the product solving and how is that benefiting you?
It helps in collecting data points to implement new features in current projects inside my organisation


    Faraz A.

User Experience

  • March 14, 2024
  • Review provided by G2

What do you like best about the product?
It helps in providing helpful insights about the website and helps in using in the tools.
What do you dislike about the product?
I found it little expensive and implementation was long.
What problems is the product solving and how is that benefiting you?
Segment helps in providing first party customer data which helped me understand the target audience and the needs of the customers.


    Gouthami K.

Streamlining Data Management: A Comprehensive Review of Segment

  • March 13, 2024
  • Review provided by G2

What do you like best about the product?
The most important that I like is it's really cost effective comapre to other products in the market. It worth the money and it offers excellent features.
What do you dislike about the product?
It is a bit complex to learn for beginners as it has very advanced features. I think it will be easier as they regularly work with it.
What problems is the product solving and how is that benefiting you?
It really makes the process of "data collection" from multiple sources easier than ever before.


    Asit S.

Best AI Customer data platform

  • March 13, 2024
  • Review provided by G2

What do you like best about the product?
Ease of use and integrations helps business to unify customer data from various sources into a single, coherent database.
What do you dislike about the product?
Sometimes poor data quality leads to inaccurate insights and decisions. Also, costs can be modified so that it is easily accessible for small enterprises.
What problems is the product solving and how is that benefiting you?
Insights generated by Segment supports more decision making marketing strategies, customer experience improvements and product development.


    Dibyendu S.

Segment

  • March 12, 2024
  • Review provided by G2

What do you like best about the product?
Segmentation gives variety and diversity of choice and helps explore other areas.
What do you dislike about the product?
Sometimes segment can be too vast which someone may not like.
What problems is the product solving and how is that benefiting you?
Segment gives idea of what people likes or dislikes. This helps in understanding people preference choice and current trends.