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Twilio Segment

Twilio Segment | 1

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External reviews

545 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Oseh Shalom M.

Pay a lot to see the value

  • July 13, 2021
  • Review verified by G2

What do you like best about the product?
The tracking script is excellent and a massive improvement on trying to use google analytics.
It doesn't have a big impact on load speed either, which is useful.
You can send data to multiple destinations, which is nice.
The audience remarketing lists can be useful, although I have found better ways of integrating existing audiences with google advertising. The javascript tag is really good.
What do you dislike about the product?
You have to pay through the roof to see the value of the software
I almost prefer just using google tag manage.r
The cost for monthly user pricing is insane.
All of their 'AI' stuff is a bit markety to marketers.
What problems is the product solving and how is that benefiting you?
Tracking user interactions in the app is probably the best thing you can do with Segment.
our app has a lot of in-app purchases, so at every purchase location we can use a descriptive marker to create an event and send it to segment, and then use that data in intercom and other apps for very granular marketing.
Our app is written in Vue, so the analytics.js javascript library and the simple analytics.track work very well to create descriptive events.
Recommendations to others considering the product:
Be prepared to pull out the credit card and commit long term. Don't be afraid to negotiate. They sometimes offer you good deals, but you've really got to work for it. They won't just throw you a good deal. Keep in mind that Google Tag Manager is free.


    Telecommunications

easy to use!

  • June 04, 2021
  • Review provided by G2

What do you like best about the product?
documentation is good, and test portal is easy to use
What do you dislike about the product?
personna feature is very hard to use....
What problems is the product solving and how is that benefiting you?
n/a
Recommendations to others considering the product:
n/a


    Telecommunications

A very easy to use and useful tool.

  • May 05, 2021
  • Review verified by G2

What do you like best about the product?
The UX interface is very friendly. Segment is easy to customize depending on your business requirements, and it has a lot of integrations.
What do you dislike about the product?
There is nothing I could think of right now.
What problems is the product solving and how is that benefiting you?
Collection of the data is really easy to do with Segment.


    Winston D.

Even with just two Destinations, Segment is valuable

  • May 05, 2021
  • Review verified by G2

What do you like best about the product?
Simplicity of aggregating event data from our Frontend app as well as backend. Also, that you have a genuine Free tier for startups starting out.
What do you dislike about the product?
Nothing comes to mind actually; the core reason we use it it is performing well on.
What problems is the product solving and how is that benefiting you?
First and foremost, aggregating our data from multiple sources of our app to be able to see single conversion funnels on Mixpanel
Recommendations to others considering the product:
Segment is not just valuable for aggregating the data of multiple third party platforms, but even internally for synthesizing your own data. It can be your core foundation for synthesizing your Frontend and backend events.


    Financial Services

Segment optimizes for what is needed in order to connect dat sources with destinations

  • May 04, 2021
  • Review verified by G2

What do you like best about the product?
Easy integrations, the debugger and the schema overview
What do you dislike about the product?
That you can't have specific protocols ownership
What problems is the product solving and how is that benefiting you?
Tracking product events and sending them to the desired channels
Recommendations to others considering the product:
I strongly recommend Segment


    Real Estate

We use Segment as a central hub for events and messages

  • May 04, 2021
  • Review verified by G2

What do you like best about the product?
I like the flexibility of the product and that it is very rich
What do you dislike about the product?
As a manager, sometime I'm not too fond of the fact that anyone can have a role and create new pipelines
What problems is the product solving and how is that benefiting you?
It allows us to add to the solution many sources and integrate them with many destenations
Recommendations to others considering the product:
Try it - you will enjoy


    Ravikumar K.

segment.com is future. 100%

  • April 30, 2021
  • Review verified by G2

What do you like best about the product?
yes I like it, because it is very simple and easy
What do you dislike about the product?
no, I like it very much as it is easy to use
What problems is the product solving and how is that benefiting you?
I have solved many issues within 10 minutes using segment
Recommendations to others considering the product:
It is very simple and useful to use. I recommend to other start using segment from today it fixes a lot of manual issues and gives a professional experience. I was using GTM for a while, even though it is easy to use but I don't reach by requirement and will confuse a lot of times. However, I have found a segment fortunately and it has a lot of features like we can connect the source and destiantion. The overview is very simple and clear to understand the connections between source and the destination which saves me a lot of time from other tools. So, I decided to use the segment because of its simplicity and ease to use. Additionally, we have a lot of categories under the catalog which helps everyone to connect for their preferred source. You can add new users from your organization and give limited access to review or change anything but not publish anything without your knowledge. This helps every organization to keep their clients Dashboard only to review and not to publish and avoid publishing mistakes from other users.

The special functionlity on segment is you can watch if there are any errors or issues in the integrations using health tab. This is really helpful for everyone these days as most of us using at least one integrations.


    Blake N.

Amazing CDP product to help understand customers

  • April 29, 2021
  • Review verified by G2

What do you like best about the product?
The integrations with various data sources and destinations are easy to set up and are very reliable. The performance of the tool is also very good in terms of speed. In addition, the debugger is quite nice in allowing us to view real -time data for triage and spot checking.
What do you dislike about the product?
We did have an issue in late 2020 or early 2021 where some of the data failed to load to our destination causing some of our critical business decisions to be delayed, however the situation was rectified very quickly and the support team was responsive and understanding.
What problems is the product solving and how is that benefiting you?
Segment enables us to understand our interaction with people on our website quickly and thoroughly.


    Petr F.

Segment review

  • April 28, 2021
  • Review verified by G2

What do you like best about the product?
Segment is really strong in the wide spectrum of sources and destinations. I like the easiness of setting up a new destination. Always everythings goes smoothly.
What do you dislike about the product?
I would love to see at least some functions from protocols accessible also on the Team plan.
What problems is the product solving and how is that benefiting you?
We use Segment for event tracking from our app and for forwarding the events to other applications we use. Most of the time it's really fast and easy to connect new destination.


    Computer Software

The best CDP ever used!

  • April 28, 2021
  • Review verified by G2

What do you like best about the product?
The ability to connect any tool to a warehouse!
What do you dislike about the product?
Some APIs are not that well documented..
What problems is the product solving and how is that benefiting you?
We analyze and connect all of our tools and databases.